Once you have integrated eWebinar with your CRM or marketing automation software, there are three types of data you may wish to send to it from eWebinar:
1. Standard properties
Standard properties include all of the data eWebinar automatically captures (or creates) for you by default, provided it is available. This includes everything from Name and Email to the individual Join links and Replay links created for each registrant upon signing up to any UTM parameters that came attached to a referring URL to behavioral data like whether or not the registrant attended the webinar and, if so, for how long. All this data may be sent to your CRM.
NOTE: A full list of the standard properties eWebinar supports can be found here. (It may take a few seconds for the list to load.)
2. Custom properties
Custom properties include custom fields you may have added to your registration form (i.e. a phone number or custom multiple choice question) and individual responses to interactions like polls, questions, etc. This data may also be sent to your CRM.
3. Tags
Finally, you can apply various tags to the contacts sent to CRM based on registrant behavior. For example, you might create a custom tag called demo-watched-70, which is applied to any contact that watches at least 70% of your webinar.
Mapping data to your CRM
Certain core properties, like Name and Email, get automatically mapped to your CRM when you set up a direct integration, so that the data begins feeding through immediately as people register. With other properties, you must manually map them to an existing field in your CRM (if one exists) or to a custom field you create. This is true for both standard and custom properties.
Tags feed through automatically to your CRM since they do not need to be mapped to a particular field. They simply get added to the contact in your CRM.
Even if you are technically minded, you may find the idea of this process daunting. To help you, we have documented it step by step in our Help Center. Check out this article to get started.
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