When planning a webinar, it’s normal to be nervous about what you’re going to say. This is especially true when you’re giving a sales demo to potential new clients. Using an automated webinar takes away a lot of the pressure, but you still need to make sure you say the right things at the perfect time.
We have some sample automated webinar scripts available to help set you up for success at any point throughout your automated webinar:
If you’d like to see some of these scripts used in an automated webinar, you can sign-up to join the webinar on best practices for creating an automated webinar with high engagement.
If you are specifically interested in creating an on-demand sales demo, check out this webinar template, which includes a product demo video script template and a free 30-minute sales workshop from eWebinar CEO, Melissa Kwan.
At the beginning of your webinar, introduce the interactive experience and set expectations for how it will work up front by drawing attention to the first couple of interactions. These are some ways you can introduce the different interactions to your audience:
Explain how your webinar will be an interactive experience and draw special attention to the first interaction card:
“Throughout this presentation, you’ll see things like questions, polls, and tips pop up that allow me to engage with you while I am presenting. Let’s give it a try... How did you hear about this webinar? I’ll give you a few seconds to answer the question that’s coming up right now.”
Pause after you ask the question. Pausing makes people feel like they need to respond and therefore become part of the experience. If you can get people to engage from the beginning, they’re more likely to keep doing it till the end.
Tell attendees that chat is the only forum available to them for questions, so they know to send you questions as they come up during your presentation.
“During our session, I’ll be answering questions through chat — and only through chat — so please type them in the chat box."
If you don’t plan to have a moderator at all times, manage attendees’ expectations about your response time, so they won’t get frustrated if they don’t hear back from you right away:
“I’ll get back to you as soon as I can, and if you don’t hear from me immediately, you’ll hear back from me through email."
If you do plan to have a moderator available during all of your webinar sessions, encourage attendees to reach out:
“Our team will be monitoring the chat live so please make sure you say hi and let us know if you have any questions."
Invite attendees to let you know when you have shared something they like by clicking the thumbs up button:
"When you hear something you like, be sure to give me some encouragement by hitting the thumbs up button at the bottom of the screen."
This gives attendees another reason to interact with the webinar and will help keep them from checking out or leaving. This is no different than what they’re already doing on social platforms like Facebook live and Instagram live.
Once you’ve introduced the interactions, chat, and thumbs up, you’re good to go. You don’t need to mention every interaction as it comes up, but it does help to draw attention to them once in a while.
If you plan to share a link to a replay after the webinar, let attendees know:
“After our session, I’ll send you a link to watch a replay, in case you want to review anything.“
Offer a bonus for attendees to stay until the end:
“If you stay till the end, you’ll get a link to [mention bonus here].” e.g. Download this slide deck, an interesting article, etc.
Or promise a webinar-only offer:
“If you stay till the end you’ll get a chance to [mention the offer here].” e.g. Sign up for our service at 50% off, etc.
You know your customers best. Think about things you’ve gone over at the beginning of webinars you’ve hosted, or things that have been said at webinars you’ve attended. Most of these things apply to automated webinars too.
If you want to motivate attendees to stay until the end of your webinar, program an interaction to appear every 3 to 4 minutes. This will keep things interesting and help your attendees stay engaged. Here are one or two examples of what to say in your script when each kind of interaction appears:
Poll: to gather quick stats about and information from your audience
“I'm curious, how did you find this webinar? I've got a poll coming up here. I'll give you a few seconds to answer that.”
“How did you come across our company?”
Question: to collect feedback and suggestions from your users
“Where are you joining me from today?”
“If there was one change we could make to our product today that would make your experience better, what would that one thing be?”
Link: to deliver more content to attendees
“If you want to learn more about this topic, click on the link that’s coming up now.”
“Here is a link to an article that goes into greater detail than what I will be able to cover today.”
Request to Contact: to surface your highest quality leads, those most likely to convert
“If you’d like to discuss more of what we have to offer, fill in the form you see popping up right now. We'll reach out and set up a time to talk."
Special Offer: to get attendees to purchase your product or service
“If you’re curious to give us a try, claim our webinar-only offer now which gives you [insert offer here].” e.g. 50% off for 2 months."
Tip: to highlight information you want to draw extra attention to
“If you stay till the end, you’ll get a chance to sign up for our webinar-only offer."
Feedback: to encourage feedback about your presentation
“I hope you enjoyed this webinar, let me know how I did. I’d love your feedback.”
Product Hunt Badge: to promote your launch on Product Hunt
“If you like what we’re doing, come support our launch on Product Hunt and leave a comment!”
Thinkific Offer: to drive attendees directly to your course checkout page
“If what I’ve just shared resonates with you, you can sign up for my course by claiming the offer that’s coming up now.”
One of the most important things to include is a clear call to action near the end of your webinar. Here are a few ways to approach that:
If you promised some kind of bonus in the beginning, use the link interaction to surface it:
“In the beginning, I mentioned I would share a bonus with you if you stayed till the end. Here is [mention bonus here].” e.g. The link to download this slide deck, the article I mentioned, etc.
Invite attendees to claim your offer using the offer interaction:
“If you’re curious to give us a try, claim our webinar only offer now which gives you [insert offer here].” e.g. 50% off for 2 months.
Find out who’s interested in learning more by using the request to contact interaction:
“If you’d like me to contact you, fill in the contact form that’s coming up now.”
Make sure your primary call to action is not too close to the end. Leave at least a minute or two for that information to sink in before you end the webinar.
Before you go, thank your audience, and then pause for about three seconds before you end the recording. Otherwise, the recording will end too abruptly, which can feel jarring to attendees.
Now that you’ve reviewed these automated webinar scripts from beginning to the end of your pre-recorded webinar, you’re ready to get started. If you also need some tips for recording your webinar, check out the best practices when recording a video for an automated webinar.
If you want to see how these scripts work best with the most interactive automated webinar tool, sign up and try eWebinar free for 14 days.
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