Grow your reach.
Without growing your headcount.

This is what almost everyone worries about before they try eWebinar, and what nobody brings up again afterwards. It's a fair concern, because until you've been inside an eWebinar, the only reference point you have is a recording, and a recording doesn't talk back.

With eWebinar you don't lose the connection. You enhance it. Here's why…

Think about what creates the connection. It isn't whether someone is presenting in realtime. It's whether the content is high quality and relevant, and whether a person answers when they reach out.

Both of those get better with eWebinar, not worse.

The content is the best version you've ever delivered, because you recorded it on a good day in your best form. Every attendee gets that version, instead of the one you gave on a Friday afternoon after three other calls.

The conversation is with a human being. Chat works like texting. An attendee sends a question whenever they want, your team gets notified, and someone writes back, in real time if they're around or by email later if they're not. There's an auto-response if no one answers in a few minutes, so nobody is left wondering whether anyone heard them.

Compare that to a live session with a hundred people on mute, where questions scroll past faster than anyone can read them and three people get an answer before time runs out. eWebinar gives every attendee a private channel to your team. Not a public Q&A box where they'll likely be ignored.

At a time when so much of the customer experience is being handed to AI, a real person writing back feels more personal than ever.

“Nobody has said, this is weird, you guys aren't here live. That's just never come up. They just ask a question and somebody answers it.”

Attention holds up too, because something is happening the whole way through with interactions like polls, questions, and CTAs. Alistair Henry at Century 21 Canada put it best after sitting through our demo: “Something weird happened during the eWebinar that really stayed with me. I didn't pick up my phone. Not once! I can't remember the last time I watched something and didn't get distracted or reach for my phone. By the time that demo video was done, I was 100% onboard.”

The best way to judge for yourself is to sit through one. Our demo runs on eWebinar.

When someone says “webinar”, here's what most people picture. A live event on web conferencing software. Join on a specific date, at a specific time. Miss it, and a replay shows up in your inbox, which is nothing more than a recording sitting on a landing page. No engagement. No way to ask the host anything. Usually low quality, with ten minutes of housekeeping and interruptions you didn't need.

That's the version most people have sat through. If that's the picture in your head, we're on the same page.

Let's back up… what makes a webinar a “webinar”?

Schedule. Registration. Calendar invite. Reminders. A video presentation. Interaction. Chat. Follow-up.

That's the experience. What isn't on the list is a person presenting in real time.

An eWebinar is a “webinar” powered by a pre-recorded video instead of a live presenter, so it can run on a recurring schedule or on-demand. Every attendee gets the same experience no matter when they join. Same interactivity, same engagement throughout. Same chat that works like texting. They can ask your team questions whenever they want, and get answers from real people. Which means you get to build relationships with prospects and customers without anyone needing to sit in front of a camera every time. Same content. Better results.

Mail became email. Without the paper.
Car became electric car. Without the engine.
Webinar became eWebinar. Without the live video.

What powers it got better. So did the delivery.

This matters because of how people consume content now. Nobody waits for their favorite show to air on Thursday night. Nobody waits for their song to come on the radio. Every other kind of content moved on-demand years ago. Business content is the last thing still locked to one time, one host, and one chance to show up.

This doesn't mean live doesn't have its place. Connecting with people in real time is meaningful, which is exactly why your time is too valuable to spend saying the same thing over and over. An eWebinar is work that runs without you, so you're freed up for the things only you can do.

Our average attendance rate on an on-demand eWebinar is 83%. For a live session, 40% is on a good day. When you deliver live, you only ever reach the people who can show up when you do. That limits your growth. eWebinar fixes that.

Most of our customers don't do webinars either.

They call it demos. Onboarding calls. Training sessions. Product tours. Customer education. New hire orientation. Feature walkthroughs. Rollouts. Hardly anyone uses the word “webinar” for the thing they actually do.

The common thread isn't the word. It's content that someone on your team delivers, over and over, to the prospects and customers who need to see it.

If you're delivering content live on repeat, or you wish you could, you're in the right place.

You can, and sometimes you should! A video is the right call for content that doesn't need a two-way conversation, for short clips that promote something and build awareness, and for anything ungated where you're not trying to capture a lead. We use video that way ourselves.

Where a video falls short is everything that happens around it.

There's no lead capture, so you have no idea who watched. There's nothing to interact with, so nothing holds attention to the end and nothing gets collected on the way. There's no chat, so a viewer with a question has nowhere to put it. They close the tab, and you never learn they were there, let alone what they wanted. The analytics give you numbers, but nothing about the people behind them.

An eWebinar takes that same pre-recorded video and wraps it in registration, scheduling, interactions and chat.

Registration. Every attendee opts in with their name, email, and whatever else you want to know. Lead capture is built in, not bolted on.

Scheduling. On-demand, recurring, or instant replay. The session has a start time even when it's running 24/7 in every time zone, and the start time is what makes someone commit to showing up.

25+ interactions. Polls, quizzes, tips, hotspots, CTAs, qualifying questions. The video becomes something to actively participate in instead of something that passively plays.

Chat that works like texting. Questions come straight to your team through a browser notification, email, or Slack. You reply in the moment if you're around, or later by email if you're not. Nobody gets ignored.

Per-attendee analytics. Who watched, how long they stayed, what they clicked, what they asked, what they answered. Individual, not aggregate, and the most comprehensive of any video platform.

CRM integration. Every answer and every message can route to your CRM and trigger the right follow-up automatically.

With eWebinar, the video doesn't change. What changes is everything around it, and that's what turns passive viewers into active participants. The same video delivered differently gets a different result, because the method of delivery is the content itself.

Pick the medium for the outcome you want. If you want eyeballs, put it on YouTube. If you want lead capture, engagement, interactivity, chat, and to learn something about the person watching, run it as an eWebinar.

No, and that's deliberate.

The question underneath is usually about wanting one tool instead of two, and that makes complete sense on the surface. One login, one bill, one less thing to manage. The problem is that live and automated are fundamentally different products, and it's actually not possible to build one product that does both functions well. It's like asking for a bike that's also a motorbike. They're engineered around completely different things.

Live-first platforms are built around streaming. Bandwidth, connection speed, audio and video quality in real time. Every decision serves a host and an audience who are in the room together. When a platform like that adds an automated feature, it has to fit inside that framework, so what you get at best is a video on a landing page, or something called simulive, where someone still has to hit play and sit in chat in real time. It isn't truly automated. It just looks like it from the outside. It never gets the investment it deserves, because it isn't the core product.

eWebinar is built around the opposite problem. Streaming isn't our constraint. There's no live host, so everything is optimized around attendees watching on their own schedule, engaging as they go, and sending messages through chat. That's why our chat features are rich, the variety of interactions is wide, the schedule options are flexible, and the session holds attention all the way to the end. Automation is the entire product, so there's nothing else competing for attention and it gets all the investment.

Every one of our customers still uses something for live, and they should. We do too! They keep it for the one-of-a-kind conversations that have to happen in real time, and they use eWebinar for the repeatable content they always wished they could do more of but never had the bandwidth for. Because doing all of it live, and still reaching 100% of your audience, is humanly impossible.

You don't have to choose between live and automated. You just need the right tool for each job.