Track webinar registrants as contacts and know their webinar activity via Timeline events
HubSpot is one of the more powerful end to end Marketing Sales and Support CRM solutions. As the matter of face, eWebinar shed most of its 3rd party services and now relies almost completely on HubSpot to run its marketing and service efforts. Having all those functions under one roof makes it easy to know exactly how your customers and potential leads interact across your ecosystem of ads, web sites, email, support, and now, eWebinars!
When you add the eWebinar app into HubSpot you will have eWebinar specific fields added to the Contact object. These fields make it easy to create workflows for Contacts based on the last eWebinar they've interacted with. As soon as someone registers for an eWebinar, we create or update the corresponding contact in HubSpot.
In order to know the detailed interactions your Contacts have had with one or more eWebinars, we also track the activity they have with your webinars as eWebinar Timeline Events within the Contact object. You should make sure you add eWebinar timeline events to your default filter inside the Contacts object.
To learn why it's a good idea to use eWebinar as either a way to capture new leads or as a way to nurture an existing customer relationship, check out this article or visit eWebinar to understand more about what it is and what it can do for you.
To set up the HubSpot integration with eWebinar:
- Login to eWebinar, signing up first, if necessary
- Go to Integrations in the profile menu
- Scroll down to Available Integrations and click HubSpot
- Click Connect
- When prompted, sign in to your HubSpot account
- Click Authorize to give eWebinar access to your Contacts object in HubSpot
And that's it. You're all set!
If you have any trouble connecting or disconnecting your HubSpot and eWebinar accounts, or have questions eWebinar, please contact us at firstname.lastname@example.org.
To learn more about eWebinar and what it can do for you: