Go To Market

"Everything we thought would make a huge impact, did not."

"Trying things that don't work is part of building a startup. You don’t need to be an expert."

"Pricing is not easy to reverse. It requires dev work and delicate customer communication."

"Enterprise is not a way to a quick win, even if it seems like it."

"You never feel like you know what you're doing because you're facing new problems."

"If you're not building a personal brand, you are losing to someone who is doing that."

"$0 marketing strategies, but a million dollars worth of effort."

"If the customer's always right, you're in a world of pain."

"Your products’ value doesn’t decrease based on someone's inability to pay for it or see your worth."

"We spent $130k in 10 months and only attributed $500/month of revenue."

"You don't know what's going to work unless you try. What worked for someone else and their audience may not work for you."

"Most agencies can’t go from 0 to 1 which requires trial and error but can go from 1 to 2. It’s a very different skill set."

"All the content and language you need to market your product already exists within your customers."

"No salesperson you hire will respect a founder who can't figure out how to sell their own product."

"The biggest surprise was most people didn't understand the solution. Then we realized how hard selling was going to be."

"The most impressive thing was that we converted 85% of our trial users at the first billing date."

"You have to pick a price point you can justify. Someone will think it's too expensive or too cheap."

"Bootstrapped companies have no choice but to generate revenue from day one."

"There is a problem with the culture of not wanting to be salesy, that we should give and give first. We spend a surprisingly amount of the page selling our client's product."

"You can absolutely run something on the side while having a full-time job. 4 hours is 17% of a day."

"I pitched one VC who said nobody will ever pay to schedule social media posts. I wanted to prove them wrong."

"I pitched to one VC, that was enough. I wanted to prove that I could do it on my own."

"We’re all winging it. Some people are further along in their journey, but we are all winging it."

"The way your customers explain the product and problem you're solving is different than the way you explain it."

"Patents are often incremental ideas and do not have to be Nobel Prize winning ideas."

"The most successful founders are annoyingly detail-oriented, they don't take no for an answer."

"When you buy a Tesla, you can do it on a website. Buying software is an excruciating process."

"Spend 20% of your time writing content and 80% of your time distributing it."