"Most agencies can’t go from 0 to 1 which requires trial and error but can go from 1 to 2. It’s a very different skill set."

Melissa Kwan, Cofounder and CEO of eWebinar, ProfitLed Podcast

Guest

Melissa Kwan, Cofounder and CEO

Company

eWebinar, ProfitLed Podcast

Location

Digital Nomad

Website

ewebinar.com

Industry

SaaS

Topics

Go-to-market

About Melissa Kwan

Melissa Kwan is the Cofounder and CEO of eWebinar, an automated webinar solution that combines pre-recorded video with real-time interactions and live chat to deliver an engaging experience for attendees. Melissa and her team believe that by automating the repetitive and tedious task of giving the same onboarding, training, and sales presentations over and over, they free people up to focus their time on something else they value more.

Melissa is also the host of ProfitLed, a podcast that focuses on growth strategies for bootstrapped entrepreneurs from proven founders and strategists. If only 1% of startups get venture capital, then 99% of startups are ProfitLed. Melissa is passionate about telling the stories of those who have forged their own path and on their own terms to show founders around the world that it can be done, and that they are not alone.

S2E13 Owning SEO When Marketing Agencies Suck

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About this episode

In the last 13 years, Melissa has worked with over 10 marketing agencies/contractors to execute a content strategy. Most couldn't deliver on their promise. It was incredibly frustrating. You may have experienced something similar.

The vicious cycle went something like this:
→ Hire company experienced in digital marketing for min 3-6 months
→ Get proposal of new content strategy because old one was bad
→ Technical and content audit, keyword research
→ Receive mediocre pieces of content
→ Realize company is not a good fit
→ Start over after spending $10k+

Most writers wrote for the sake of generating more clicks without a deep understanding of our business and customers. As a result, their content was basic and boring. Most pieces were not written for the advanced business users they wanted to attract.

Melissa and Todd finally decided to take back control and learn SEO and content writing from the ground up.

Takeaways:
• Why marketing agencies suck
• The importance of owning your SEO when it's a primary revenue source
• Benefits of knowing how SEO and content works
• How to own your SEO, and skills required
• Companies that can help you on this journey

Connect with Melissa

Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly.
Find her on @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites.

About ProfitLed

On Season Two of ProfitLed, Melissa (CEO and Cofounder of eWebinar) and Todd (COO) goes in-depth on one topic per episode on their "Journey to $1M" at eWebinar.

They share war stories, mistakes, and lessons learned as they grew the company to a million in ARR over 36 months. Their goal is to demystify bootstrapping by sharing their experience of it, and tell you what it’s really like to figure things out as you go.

ProfitLed is a podcast by and for founders brave (and crazy) enough to grow their startups to profitability without venture capital.

Learn more about the ProfitLed Podcast and tweet us at @profitledfm.

Learn more about eWebinar.

"Most agencies can’t go from 0 to 1 which requires trial and error but can go from 1 to 2. It’s a very different skill set."

About Melissa Kwan

S2E13 Owning SEO When Marketing Agencies Suck

Connect with Melissa

About ProfitLed

Want to experience eWebinar?