CRM integration
Trigger actions based on attendee info and activity.
The problem
Yes, your sales team is closing deals, getting on calls, doing what they're supposed to do. But when every demo depends on a salesperson being there, you're limited in ways you might not even realize.
The opportunities you'll never get to work on, that’s the cost of staying where you are. That's your cost of inaction.
Your reps can only focus on the top 20% of their accounts because of bandwidth and ROI. The rest are potential buyers who'll never see your product. Then there are the buyers who want a demo but don't want to get on a call. They bounce when your "Watch a demo" button goes to a Calendly, and you lose them to a competitor who gives them instant access.
The only way to sell more is to hire more reps. That means more salaries, more investment, more trial and error. The math doesn't work unless your average revenue per account is high. Low ARPU? Hiring isn't even an option. Your headcount is your growth ceiling.
Your best closers waste half their week demoing to people who aren't ready to buy now. The tire kickers, the window shoppers, the early-stage researchers. Every hour with them is an hour not spent closing deals or building relationships with qualified leads.
The shift
When you're the buyer, you don't want to be forced on a call. Neither do your prospects. They want to do their own research, watch a demo, and connect when they're ready. The companies winning right now are the ones meeting their buyers where they are.
According to TrustRadius' B2B Buying Disconnect Reports, today's buyers:
Buyers aren't avoiding your demo. They're avoiding your calendar.
The solution
Create an on-demand demo with eWebinar that reaches every prospect who never would have made it to a call. Your entire prospect list finally gets a shot.
The leads who choose to come back are pre-qualified, already informed, and ready to talk seriously. Your reps focus on closing those who are most likely to buy.

The "Watch a demo" button on your site goes straight into your demo. The same link works in cold emails, LinkedIn DMs, or anywhere else you'd normally send a Calendly. No salesperson required, no waiting.
Prospects watch at their highest moment of intent, ask questions throughout, and take action right there. Customize your CTA depending on what you sell: sign up, buy now, book a call.

When people go to your website, they have a peak level of excitement. Once that peaks, it trails off. But if they can watch a demo right away, it maintains that enthusiasm.
Dylan O'Brien, BePrepared
Buyers want your demo when they want it. Not only when your calendars line up. Now you can give it to them.
Trigger actions based on attendee info and activity.
Let prospects schedule a call with your team inside your demo.
Pop a buy now or sign up to convert intent into action.
Keep your offer visible the entire time.
Show attendees when someone just took action as social proof.
See your conversion funnel from sign up to converted.