"We spent $130k in 10 months and only attributed $500/month of revenue."

Melissa Kwan, Cofounder and CEO of eWebinar, ProfitLed Podcast

Guest

Melissa Kwan, Cofounder and CEO

Company

eWebinar, ProfitLed Podcast

Location

Digital Nomad

Website

ewebinar.com

Industry

SaaS

Topics

Go-to-market, Operations

About Melissa Kwan

Melissa Kwan is the Cofounder and CEO of eWebinar, an automated webinar solution that combines pre-recorded video with real-time interactions and live chat to deliver an engaging experience for attendees. Melissa and her team believe that by automating the repetitive and tedious task of giving the same onboarding, training, and sales presentations over and over, they free people up to focus their time on something else they value more.

Melissa is also the host of ProfitLed, a podcast that focuses on growth strategies for bootstrapped entrepreneurs from proven founders and strategists. If only 1% of startups get venture capital, then 99% of startups are ProfitLed. Melissa is passionate about telling the stories of those who have forged their own path and on their own terms to show founders around the world that it can be done, and that they are not alone.

S2E16 Our $130k Mistake in Affiliate Marketing

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About this episode

If you have a great product and offer a commission for people to promote it, they’d happily do it and you’d just make money, right? Not so fast…

On this episode, Melissa and Todd recount the painful memories of spending $130k on affiliate marketing over 10 months; an experience Melissa considers the “biggest financial mistake she’s made in her career”.

Takeaways:
• Why we jumped into this channel too early
• Reasons why this strategy was a colossal failure for us
• Why you should stay away from affiliate marketing (for now)
• The complexities of affiliate marketing nobody told you about
• Things you need in place before affiliate marketing might work

Connect with Melissa

Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly.
Find her on @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites.

About ProfitLed

On Season Two of ProfitLed, Melissa (CEO and Cofounder of eWebinar) and Todd (COO) goes in-depth on one topic per episode on their "Journey to $1M" at eWebinar.

They share war stories, mistakes, and lessons learned as they grew the company to a million in ARR over 36 months. Their goal is to demystify bootstrapping by sharing their experience of it, and tell you what it’s really like to figure things out as you go.

ProfitLed is a podcast by and for founders brave (and crazy) enough to grow their startups to profitability without venture capital.

Learn more about the ProfitLed Podcast and tweet us at @profitledfm.

Learn more about eWebinar.

"We spent $130k in 10 months and only attributed $500/month of revenue."

About Melissa Kwan

S2E16 Our $130k Mistake in Affiliate Marketing

Connect with Melissa

About ProfitLed

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