S2E20 Social Selling and Personal Branding

Resources mentioned

• The greatest hustle story of my career: When I invited Zillow CEO to dinner

• How I wrote 6 viral posts over 6 weeks with 3m impressions

• The 11 super easy LinkedIn hacks that got me 3.7M impressions + 20k followers in 3 months

• Justin Welsh’s courses

About this episode

If you’ve been following Melissa on LinkedIn, you’ll know that she’s a frequent contributor on the platform, sharing lessons and stories from her journey bootstrapping three startups. 

What you might not know is the backstory of WHY she turned to social selling after running out of leads to sell to.

On this episode, Melissa shares her “hacks” of building a content machine starting with taking Justin Welsh’s “LinkedIn OS” course, how she experimented with different content styles, and eventually found her own.

Wondering if all this effort was worth her time?

Hear Melissa dive into the benefits and ROI of spending time writing content, which goes far beyond building an audience who she hopes to one day sign up for eWebinar.

Takeaways:
• Why I turned to LinkedIn when we ran out of leads
• Why your personal brand matters now more than ever
• How I went viral on LinkedIn 8 weeks in a row (the good old days!)
• 11 “hacks” to build your own content machine and get engagement
• The benefits of writing content, social selling, and personal branding

Connect with Melissa

• Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly.
• Find her on @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites.

About ProfitLed

On Season Two of ProfitLed, Melissa (CEO and Cofounder of eWebinar) and Todd (COO) goes in-depth on one topic per episode on their "Journey to $1M" at eWebinar.

They share war stories, mistakes, and lessons learned as they grew the company to a million in ARR over 36 months. Their goal is to demystify bootstrapping by sharing their experience of it, and tell you what it’s really like to figure things out as you go.

ProfitLed is a podcast by and for founders brave (and crazy) enough to grow their startups to profitability without venture capital.

Learn more about the ProfitLed Podcast and tweet us at @profitledfm.

Learn more about eWebinar.