"You have to pick a price point you can justify. Someone will think it's too expensive or too cheap."

Melissa Kwan, Cofounder and CEO of eWebinar, ProfitLed Podcast

Guest

Melissa Kwan, Cofounder and CEO

Company

eWebinar, ProfitLed Podcast

Location

Digital Nomad

Website

ewebinar.com

Industry

SaaS

Topics

Go-to-market

About Melissa Kwan

Melissa Kwan is the Cofounder and CEO of eWebinar, an automated webinar solution that combines pre-recorded video with real-time interactions and live chat to deliver an engaging experience for attendees. Melissa and her team believe that by automating the repetitive and tedious task of giving the same onboarding, training, and sales presentations over and over, they free people up to focus their time on something else they value more.

Melissa is also the host of ProfitLed, a podcast that focuses on growth strategies for bootstrapped entrepreneurs from proven founders and strategists. If only 1% of startups get venture capital, then 99% of startups are ProfitLed. Melissa is passionate about telling the stories of those who have forged their own path and on their own terms to show founders around the world that it can be done, and that they are not alone.

S2E7 Coming Up With Our Business Model and Price Point

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About this episode

Melissa and Todd discuss how they established eWebinar's pricing model, focusing on aligning their business strategy with their lifestyle goals and market approach. Melissa shares insights from her past ventures, highlighting her shift towards a product-led strategy to ensure the business supports a hands-off lifestyle, avoiding the demanding nature of sales-led models. Melissa explains why she’s against freemium and opted for free trial instead, and the reason they chose a low cost pricing structure to temper customer expectations about service levels.

They talk about how eWebinar’s automated functionality required a unique pricing model based on the number of active webinars instead of live concurrent attendees, a risk they took as it moved away from traditional webinar software business models. This resulted in challenges and difficulty in explaining their model to prospective customers unfamiliar with automated webinars. Melissa and Todd reflect on the importance of pricing in shaping customer relationships and the need for ongoing adjustments based on usage and user exploitation.

About ProfitLed

On Season Two of ProfitLed, Melissa (CEO and Cofounder of eWebinar) and Todd (COO) goes in-depth on one topic per episode on their "Journey to $1M" at eWebinar.

They share war stories, mistakes, and lessons learned as they grew the company to a million in ARR over 36 months. Their goal is to demystify bootstrapping by sharing their experience of it, and tell you what it’s really like to figure things out as you go.

ProfitLed is a podcast by and for founders brave (and crazy) enough to grow their startups to profitability without venture capital.

Learn more about your host, Melissa Kwan, and the ProfitLed podcast.

Learn more about eWebinar.

"You have to pick a price point you can justify. Someone will think it's too expensive or too cheap."

About Melissa Kwan

S2E7 Coming Up With Our Business Model and Price Point

About ProfitLed

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