"You don't know what's going to work unless you try. What worked for someone else and their audience may not work for you."

Melissa Kwan, Cofounder and CEO of eWebinar, ProfitLed Podcast

Guest

Melissa Kwan, Cofounder and CEO

Company

eWebinar, ProfitLed Podcast

Location

Digital Nomad

Website

ewebinar.com

Industry

SaaS

Topics

Go-to-market

About Melissa Kwan

Melissa Kwan is the Cofounder and CEO of eWebinar, an automated webinar solution that combines pre-recorded video with real-time interactions and live chat to deliver an engaging experience for attendees. Melissa and her team believe that by automating the repetitive and tedious task of giving the same onboarding, training, and sales presentations over and over, they free people up to focus their time on something else they value more.

Melissa is also the host of ProfitLed, a podcast that focuses on growth strategies for bootstrapped entrepreneurs from proven founders and strategists. If only 1% of startups get venture capital, then 99% of startups are ProfitLed. Melissa is passionate about telling the stories of those who have forged their own path and on their own terms to show founders around the world that it can be done, and that they are not alone.

S2E14 10 Go-to-Market Strategies that Didn't Work

Listen on Apple Podcasts Listen on Spotify Listen on YouTube

About this episode

Running a startup is a lot of throwing things against the wall to see what sticks (and what doesn't). The hard truth is, majority of things you do won't work...but you need to do them anyway to find the few things that do.

On this episode, Melissa and Todd dives into the 10 go-to-marketing strategies that didn't work for them, why, and what they learned from each one.

Takeaways:
• Think twice before putting effort into Product Hunt.
• Things they wasted too much money on too early.
• What they thought would have a huge impact, but didn't.
• Should you pay to be in a newsletter with massive reach?
• There are a lot of things you think will move the needle, but do they?

Connect with Melissa

Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly.
Find her on @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites.

About ProfitLed

On Season Two of ProfitLed, Melissa (CEO and Cofounder of eWebinar) and Todd (COO) goes in-depth on one topic per episode on their "Journey to $1M" at eWebinar.

They share war stories, mistakes, and lessons learned as they grew the company to a million in ARR over 36 months. Their goal is to demystify bootstrapping by sharing their experience of it, and tell you what it’s really like to figure things out as you go.

ProfitLed is a podcast by and for founders brave (and crazy) enough to grow their startups to profitability without venture capital.

Learn more about the ProfitLed Podcast and tweet us at @profitledfm.

Learn more about eWebinar.

"You don't know what's going to work unless you try. What worked for someone else and their audience may not work for you."

About Melissa Kwan

S2E14 10 Go-to-Market Strategies that Didn't Work

Connect with Melissa

About ProfitLed

Want to experience eWebinar?