S2E19 12 $0 Marketing Strategies

Resources mentioned

• 12 $0 marketing strategies Linkedin Post

• Customer Interview: 48 Deep Dive Questions

• How I guested on over 100 podcasts in 2023 Linkedin Post

About this episode

Spending money on marketing is often not an option for bootstrapped startups, at least not enough to make a meaningful impact.

Without an abundance of resources, there’s no choice but to get creative.

While found-led sales can get you off the ground, your network can exhaust pretty quickly, leaving you with the challenge of figuring out new ways to generate demand.

On this episode, Melissa and Todd share the 12 most effective zero-dollar marketing strategies that got eWebinar to $1M ARR.

Takeaways:
• Why paid marketing should be your last resort
• How to create evergreen content that lasts forever
• 12 $0 strategies you can steal to grow your own business

Connect with Melissa

• Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly.
• Find her on @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites.

About ProfitLed

On Season Two of ProfitLed, Melissa (CEO and Cofounder of eWebinar) and Todd (COO) goes in-depth on one topic per episode on their "Journey to $1M" at eWebinar.

They share war stories, mistakes, and lessons learned as they grew the company to a million in ARR over 36 months. Their goal is to demystify bootstrapping by sharing their experience of it, and tell you what it’s really like to figure things out as you go.

ProfitLed is a podcast by and for founders brave (and crazy) enough to grow their startups to profitability without venture capital.

Learn more about the ProfitLed Podcast and tweet us at @profitledfm.

Learn more about eWebinar.