Bootstrapping

"The money is a happy side effect of what I did. To have done it purely for that wouldn't have yielded the same outcome."

"When I realized the marketing industry doesn't run on merit, it became clearly purposeless to me and I made the decision to move on."

"Everything we thought would make a huge impact, did not."

"Trying things that don't work is part of building a startup. You don’t need to be an expert."

"A lifestyle business chooses happiness over revenue to give everyone involved a great life."

"$0 marketing strategies, but a million dollars worth of effort."

"Staying lean is not a thing you do, it's a philosophy of how you build your company every day, and how that trickles down to your team."

"Find senior people who have financial stability and are willing to take risks because they want a career and lifestyle change."

"The biggest misconception about bootstrapping is that there is zero capital. Founders invest their own money and can raise from friends and family."

"I want to give you a window into what it was actually like for us to bootstrap a startup from $0 to $1M ARR in 36 months."

"If you are bootstrapped, you don’t need to grow unicorn porn style. Grow 30-40% per year and after $10m, magic happens."

"For clients who are bootstrappers, outsourcing is a necessity and not always a choice."

"There is a problem with the culture of not wanting to be salesy, that we should give and give first. We spend a surprisingly amount of the page selling our client's product."

"You can absolutely run something on the side while having a full-time job. 4 hours is 17% of a day."

"The happiest founders, happiest customers, and happiest employees in the software world are those without big funding."

"I pitched one VC who said nobody will ever pay to schedule social media posts. I wanted to prove them wrong."

"I pitched to one VC, that was enough. I wanted to prove that I could do it on my own."

"Being able to build on the road and see the world as a digital nomad...that's ultimate freedom."

"The most successful founders are annoyingly detail-oriented, they don't take no for an answer."

"When you buy a Tesla, you can do it on a website. Buying software is an excruciating process."

"If only 1% of startups get venture capital, then 99% of startups are ProfitLed. These are the stories that need to be told."