Founder journey

"If your body doesn't work, nothing is fun. The most money in the world won’t fix that."

"The money is a happy side effect of what I did. To have done it purely for that wouldn't have yielded the same outcome."

"When I realized the marketing industry doesn't run on merit, it became clearly purposeless to me and I made the decision to move on."

"The intersection of passion, profit, and purpose, and how those change once founders come into financial success."

"Everything we thought would make a huge impact, did not."

"Trying things that don't work is part of building a startup. You don’t need to be an expert."

"A lifestyle business chooses happiness over revenue to give everyone involved a great life."

"You need so much more than equity to get the best CTOs excited and bring them on board."

"Many ideas will make money. People should ask themselves first, What are the things that make me happy?"

"I want to give you a window into what it was actually like for us to bootstrap a startup from $0 to $1M ARR in 36 months."

"If you are bootstrapped, you don’t need to grow unicorn porn style. Grow 30-40% per year and after $10m, magic happens."

"You can absolutely run something on the side while having a full-time job. 4 hours is 17% of a day."

"I pitched one VC who said nobody will ever pay to schedule social media posts. I wanted to prove them wrong."

"I pitched to one VC, that was enough. I wanted to prove that I could do it on my own."

"We’re all winging it. Some people are further along in their journey, but we are all winging it."

"The way your customers explain the product and problem you're solving is different than the way you explain it."

"Being able to build on the road and see the world as a digital nomad...that's ultimate freedom."

"The most successful founders are annoyingly detail-oriented, they don't take no for an answer."

"With the focus to grow at all costs, one of those costs was my mental health."

"When you buy a Tesla, you can do it on a website. Buying software is an excruciating process."

"Spend 20% of your time writing content and 80% of your time distributing it."

"If only 1% of startups get venture capital, then 99% of startups are ProfitLed. These are the stories that need to be told."