Course creators, coaches, and solo entrepreneurs often use evergreen webinars to generate sales on an ongoing basis for their online courses, programs, and services. Their goal is to automate as much of their sales funnel as possible so they can scale their revenue and direct their time and energy toward other things.
If you are looking to do the same but need the right tool to make it happen, we’ve put together a list of the 5 best evergreen webinar software platforms for course creators, coaches, and solopreneurs:
DISCLAIMER: eWebinar is our product. We are of course biased towards it, but only because our backstory has made us passionate about evergreen webinar software and the features that make it great. eWebinar is the product we always wish we had and we now use it ourselves every day!
We struggled for years with the shortcomings of evergreen webinar platforms. Based on this hard-won experience, we recommend you look at things from two points of view when evaluating your options:
We have described each of the 5 evergreen webinar platforms below in the context of these 4 key criteria (and the 2 questions they sprang from), with the exception of Criteria #4, which we described only for eWebinar.
We encourage you to investigate usability and design for the other products on your own since it is somewhat subjective and tends to speak for itself. We’ve included a few tips later on for how you might go about doing that.
In this section, we’ll discuss:
Watch the 2-minute video above for an overview of eWebinar and its key features.
At the time of writing, eWebinar has a 5-star rating on Capterra. Read our reviews.
Below we describe the 4 key criteria you should consider when choosing evergreen webinar software.
Before, we suggested you evaluate the software from two points of view: your needs and your audience’s needs. For this reason, we’ve listed what we think those needs are under each criteria — based on our experience working with hundreds of online course creators, coaches, and solopreneurs — alongside the features that meet them.
Since eWebinar is the only webinar platform that meets all 4 criteria (by design because we built it that way), we've explained them using eWebinar as the gold standard example.
The amazing thing about automated webinar hosting is you never need to be there to present anything live. Evergreen webinars can be made available around the clock, at any time in any time zone, or on demand.
|YOUR NEEDS||YOUR AUDIENCE'S NEEDS||EWEBINAR'S FEATURES|
You want to be freed from having to host your sales webinars live all the time, over and over again.
You want to scale your webinar strategy and create an evergreen sales funnel to increase your revenue.
You want potential clients to be able to watch your webinar whenever it’s convenient for them, including on demand, so they actually show up for it.
Your audience wants options:
They may want to register for a webinar that fits their schedule so they can put it on their calendar.
They may want to join your webinar at the spur of the moment, right when they find it.
They may want to watch your webinar like they would a regular video, so they can play, pause, or watch at 2X speed.
Recurring schedule that lets you make sessions available in the attendee’s local time zone
“Just-in-time” option that lets someone join your webinar right away
On-demand replay that people can register for to get a link to watch your webinar like a video
Ability to enable all of the features above at the same time so your registrants have options!
PRO TIPS FOR CHOOSING SCHEDULING FEATURES:
There are several webinar tools that offer all the scheduling functionality listed above. However, only a small handful allow you to enable all of the options at once. If you want to give your audience maximum flexibility to attend your webinar whenever (and however) they want, make sure you choose software like eWebinar that lets you turn on all of these features at the same time for the same webinar.
Being able to set a recurring schedule isn’t enough. You should also be able to make webinar sessions available in the attendee’s local time zone. That way, if your webinar is scheduled at 10am and 2pm, on weekdays, someone can register for it at 10am or 2pm whether they live in New York or Paris.
On-demand webinar replays don’t always retain the interactive elements of scheduled sessions (like polls and questions) or the ability to chat. Choose software like eWebinar that still creates an interactive experience even when the viewer is watching your webinar like they would a regular video.
People expect to be able to ask questions during a webinar. However, since webinar automation means sessions can happen 24/7, you won’t always be available to answer questions from your attendees in real time.
If you want to make sure people don’t feel ignored or that you never miss any of their questions, choose a webinar tool with features that allow for that, ideally something that gives you the flexibility to chat live with attendees when you can or respond later at your convenience via email when you can’t.
(Spoiler alert: Only eWebinar makes that possible.)
|YOUR NEEDS||YOUR AUDIENCE'S NEEDS||EWEBINAR'S FEATURES|
You want to be able to chat live with attendees (when you can), so you can answer questions and address objections at their peak moment of interest.
You need to be notified of new messages so you can jump in and chat live with attendees when you can.
You want to be able to respond to questions from attendees by email when you aren’t available to chat with them live.
You never want inquiries from attendees to fall through the cracks, since they can lead to sales.
You never want attendees to feel like they are being ignored or they can’t get their questions answered.
You want to encourage people to chat with you, so you can find out where they are in the sales funnel or if your webinar is unclear.
Your audience wants to know they can ask questions and get answers.
They want (and may expect) to be able to chat live with the host or a moderator.
If no one is available to chat with them live, they still want their questions to be answered in a timely way.
They want to know if no one is available to chat with them, so they know they aren’t being ignored and when to expect an answer.
They may want to chat privately with you for fear of being called out in public chat or because their question is specific to them.
Ability to chat live with attendees with notifications of new messages
The ability to enable both live chat and emailed responses at the same time so you (and your audience) get the best of both worlds!
Mobile chat admin for when you’re on the go
Ability to share the task of managing chat with as many people as you like
Autoresponder to manage attendee expectations about response time
Automated chat messages, like welcome messages, to encourage attendees to reach out to you
Private chat (not public chat) so attendees don’t feel self-conscious about asking you question
PRO TIPS FOR CHOOSING COMMUNICATION FEATURES:
Only eWebinar gives you the flexibility to chat live with attendees OR respond to them later via email at your convenience. Other software makes you choose. You can do one or the other but not both.
If you decide to go with a platform that makes you decide, we recommend you choose only to respond to questions by email. Why? Because if you choose to chat live, you must join every single session to do it (which defeats the purpose of automation) and you risk missing questions from attendees when you can't. By choosing to only respond to questions post-webinar by email, at least no inquiries will fall through the cracks. Unfortunately, this means giving up the invaluable opportunity to chat with attendees in real-time at the moment they are most interested in purchasing your online course, program or service.
There are solutions that offer simulated chat to make it seem like a webinar is a live event when it is not. We recommend you not use this feature, especially when it makes it seem like an attendee will be able to get a response from you when in fact they won’t. Today’s consumers are smart and it’s not worth losing credibility. Consider this comment from Paul Thomson, top business coach for online course creators, who recommends eWebinar to his clients:
The experience of automated webinars can be much more interactive than live webinars, provided you use software like eWebinar.
Interactions like polls, questions, tips, contact forms, and special offers can be pre-programmed to appear at precisely the right moments in your presentation. They give attendees a way to participate in the webinar, so they stay engaged until your presentation is over. And they give you a way to collect valuable feedback.
|YOUR NEEDS||YOUR AUDIENCE'S NEEDS||EWEBINAR'S FEATURES|
You need your webinar to be engaging even though you’re not there, so attendees don’t leave early or get distracted by their phones.
You need to be able to surface an offer to buy your program or service at the right moment in your webinar.
You want to be able to ask qualifying sales questions so you know which prospects are likely to convert.
You want to be able to gather feedback from attendees so you can improve your webinar.
You want to learn about your audience so you can market to them properly post-webinar.
Your audience doesn’t want to be bored!
They want to feel engaged.
They need you to help them stay focused by giving them something to do.
They want to participate in the experience (as long as it’s private).
They want to be able to give you feedback so you can better meet their needs.
12 types of interactions to choose from, like polls, questions, tips, contact forms, special offers, and more, so you have lots of options to keep people engaged until the end of your webinar
Ability to easily program interactions to appear throughout your webinar without overlapping or interfering with each other
Audience reactions ("likes") that let attendees participate in your webinar
Integration with your CRM or email marketing software so you can segment your audience with the data you collect through interactions and effectively automate your post-webinar follow up
Though we’ve discussed it already, you can’t talk about making webinars interactive without mentioning live chat. It is and always has been the most interactive element of any webinar. When evaluating automated webinar software, don’t be too hasty to choose a solution that would require you to give up live chat as a trade off for setting your webinar on autopilot 24/7. (eWebinar is the only option that allows for this.)
If you want to hold the attention of your audience during your webinar, go no more than 3 or 4 minutes without adding an interaction. Choose software like eWebinar that offers more interactions (12 in total with more on the way) than any other software, so you can keep things interesting.
Plan your webinar around your interactions. If you’re smart about it and weave them into your script, you’ll be able to increase your webinar’s watch time and capture the data you want from your audience.
When we say great design, we mean two things:
Webinar software is notoriously complicated and hard to figure out. It also tends to look clunky and outdated, not a good look for you in front of potential students or clients. When evaluating which evergreen webinar platform to use, choose a “back office” admin that is super simple to use and a “front office” presentation you can be proud of and that reflects well on your brand.
|YOUR NEEDS||YOUR AUDIENCE'S NEEDS||EWEBINAR'S FEATURES|
You need software that is easy to set up, without any instruction.
You need software that is super intuitive so you can jump in and out and get things done quickly.
You need to be able to preview your work as you go so you can see what your audience will see.
You need a product with a beautiful, modern design that can be branded to your company.
You need a web-based product that is mobile-friendly, so your audience can join your webinar from any device with a click.
You need your automated webinar software to work seamlessly with the other tools you use.
Your audience needs everything to be seamless and easy. They don't want to have to figure out how anything works.
They want things to look modern and fresh, like the consumer products they know and love.
They don’t want to have to install anything to be able to join your webinar.
They want to be able to watch a webinar from their computer, tablet, or phone.
Simple webinar creation workflow that is 100% clear and only take minutes
Intuitive UI/UX that doesn’t require you or your audience to have to think much at all
Preview-as-you-go editing so you always know what the end product will be
Beautiful, modern design you can feel proud of and customize to your brand
Web-based product with no software to download
Mobile-optimized experience for attendees
Integrates with the tools you use, directly or via Zapier, so your overall workflow is unified
PRO TIPS FOR CHOOSING A USER-FRIENDLY, WELL-DESIGNED PRODUCT:
Here are two things you can do to evaluate the design and usability of any evergreen webinar system you are considering:
Sign up for a trial and see how long it takes you to set up an automated webinar, without any instruction. Does it take minutes? Do you get stuck? How many times do you have to click? Could you easily remember where everything was? It shouldn’t take you longer than 10 minutes to complete a basic setup or require you to click more than 10x to see all your options.
Attend an evergreen webinar hosted using the software. Was the experience one-sided and boring? Or engaging and interactive? Could you easily get your questions answered? Was it an experience you’d be proud to have represent you and your brand? (Attend our 20-minute demo if you want to experience eWebinar as an attendee.)
While the 4 key criteria we’ve discussed are by far the most important to consider when choosing evergreen webinar software, there are a few other features you should make sure meet your needs. Here are the ones we think you should look at along with questions to ask yourself:
EasyWebinar is a popular option for evergreen webinars among course creators and coaches.
Schedule: EasyWebinar offers a recurring schedule (with webinar sessions in the local time zones of attendees), instant replays, and in-time registrations.
Chat: Though they do not offer live chat, you can respond to questions from attendees by email.
Interactions: They have two interaction pop-ups (polls and offers) which you can schedule to appear at specific times in your webinar.
Demio started as a live-only webinar platform and later added webinar automation capabilities.
Schedule & Chat: There are two basic approaches you can take for scheduling and communication in Demio, which are mutually exclusive:
PRO TIP: Since the purpose of evergreen content like a sales webinar is to sell 24/7, we recommend the second approach. You will not be able to chat live with attendees, but you won’t miss questions from them either, which from a sales perspective is probably more important.
Interactions: Demio offers a poll, handout, and CTA, which you can pre-program to appear at specific times during your webinar.
Schedule: When scheduling an evergreen webinar in WebinarGeek, you can either set it on a recurring schedule or offer it as an on-demand webinar replay.
PRO TIP: In the context of an evergreen sales webinar, we suggest you use on-demand replays instead of a recurring schedule for two reasons:
- In WebinarGeek, you can not offer the times of scheduled sessions in the attendee’s local time zone, which means the times you choose may not be convenient for everyone.
- Faced with the choice, in our experience, it’s better to let registrants join your webinar room on demand at a peak moment of interest.
Chat: You can either enable live chat or accept questions from attendees and have them forwarded to your email.
PRO TIP: Of the two options, we suggest you choose the latter, since you won’t always be available to chat live with attendees, especially if you decide to make your webinar available on demand. Though this means giving up the opportunity to chat live, you will not risk missing inquiries.
Interactions: WebinarGeek has quizzes, info boxes, CTAs, and polls, which can be preset to appear at different times during your webinar.
EverWebinar from Genesis Digital is the automated counterpart to its sister live webinar software, WebinarJam.
Schedule: EverWebinar offers a recurring schedule that can show session times in the local time zone of registrants, on-demand webinar replays, and just in time webinars.
Chat: They do not offer live chat. However, attendees can submit questions by email from on-demand webinar replays.
Interactions: EverWebinar offers surveys, special offers, polls, stickies, handouts, and an announcement banner, which can be preset to appear at different times.
NOTE: Though we have listed what we believe to be your 5 best options for an evergreen webinar system, others to consider are StealthSeminar, WebinarNinja, ClickMeeting, GoToWebinar, and LiveStorm. Zoom evergreen webinars are not really a thing, as Zoom only lets you host cloud recordings of livestreams and live webinars as gated videos.
We hope this article has been useful in helping you decide which evergreen webinar platform is best for you as a course creator, coach, or solo entrepreneur looking to scale and automate your lead generation and sales.
Whether you choose eWebinar or decide to go with something else, we are excited for you to experience what it’s like to sell your course or service 24/7 on autopilot with the power of an evergreen sales funnel.
Not only will you be able to increase your sales, you’ll also get back a ton of time which you can spend doing other things, like having a better work-life balance, finding new ways to grow your business, or making sure there is always a steady stream of new leads pouring into the top of your evergreen webinar funnel.
Once you have that “aha” moment with automated webinars, you’ll never go back!
Sign up here to try eWebinar for free and join the thousands who use it, including top coaches and course creators like Haley Burkhead, Paul Thomson, Linda Reed Enever, Kyshira Moffett, Shayna Oliveira, Carly Adams, Vikram Anand, and many more!
NOTE: All of the webinar software on this list offer a free trial (which may require a credit card) or a money-back guarantee, if you wish to try them out.
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