Applying webinar analytics to your business.
Overview and summary
In the top right corner, you will see the time-saved counter. This is the number of hours you would have spent doing webinars if you hadn’t chosen to automate them. This is calculated by multiplying the number of total sessions attended by the length of your webinar (total sessions x length of video). This is a great way to measure eWebinar’s impact on your productivity, content accessibility and workflow.
On the left, you’ll find a summary paragraph that allows you to easily share the success of your eWebinar with anyone who isn’t using the platform. This summary includes valuable information on attendance and engagement rates, and can be easily duplicated with the copy text button.
Activity schedule
This shows you how many people are registered for future sessions, so you can forecast and plan effectively. If there’s a day where you expect to see a surge of attendees, for example, you may want to be available to answer questions immediately.
Looking backwards, you can see the actual attendance numbers of past events. This will help you determine your busiest webinar days so you can schedule and market your content accordingly.
Registration & conversion
This graph offers a comprehensive overview of how many visitors landed on your registration page, how many registered, and how many attended. If you’d like to see your conversion numbers here as well, see this article to set that up.
Attendance
The attendance chart shows you the type of session (scheduled, just in time, or replay) that attendees registered for and their average watch time per session type.
From here, you can easily see which type is most popular. For example, if you are wondering whether you should enable the just-in-time option, you can try it out for 2 to 4 weeks and decide based on your attendance numbers.
Engagement
This graph breaks your webinar down by the minute, and shows engagements throughout. Included are 4 types of engagements that eWebinar tracks — attendance, chats, likes (thumbs up button), and actions taken (on interactions).
This data can help you create better presentations. If you see a sudden drop in engagement before your webinar ends, for example, you can watch your video from that point to determine why you’re losing your viewers and how to do better next time.
Interactions
This is where you can see how much engagement you have on interactions you've included in your eWebinar. For each one, you can download a list of attendees who responded, as well as their responses.
Your interactions should help you collect meaningful data that you can apply towards your business, and drive attendees towards a call-to-action.
For example, if you want to know how effective your webinar marketing is, you may want to include a multiple-choice poll that asks attendees where they heard about it.
When it comes to your CTA, you may want to promote a webinar-only offer. In order to do this, you can program a time-limited Special Offer, which you can also include in your follow-up email. If you see from analytics that a lot of people have clicked your offer but not many people have claimed it, it may mean that — despite a high-level of interest — the offer was not attractive enough. You may want to change your offer and see if a new one performs better.
