Guide for course creators to get started with automated webinars

 

The Ultimate Guide for Getting Started as a Course Creator with Automated Webinars on eWebinar

 

by Todd Parmley

COO, eWebinar

Last updated July 16, 2021

We’re thrilled you’ve decided to begin using eWebinar to scale the sales of your online course. We’re so excited, in fact, that we put together this comprehensive guide to help you get started.

Whether you're new to automated webinars or not, this guide has everything you need not only to get set up and create your first eWebinar but to learn the most effective, proven ways of marketing and selling an online course — with tips and guidance from top course creators from around the world and the power of eWebinar!

Here is everything that is covered in this guide:

Instructions: Create, Manage, & Promote Your eWebinars

Strategies: Market & Sell Your Course with eWebinar

 

Instructions: Create, Manage, & Promote Your eWebinars

Woman hosting automated webinarThe resources included in the first part of this guide provide instructions for how to create your first eWebinar and then manage everything going forward — from chat to analytics to integrations with other products.

 

Recording the Video for eWebinar

Every eWebinar starts with a video. Below you will find a list of resources outlining best practices to follow when recording the video for your first eWebinar. Pay special attention to how you can incorporate talking points into your script that will dramatically increase the level of engagement you get from your attendees.

Best Practices for Creating an Automated Webinar with High Engagement - Webinar (24m)

What Best Practices Should I Follow When Recording a Video for an Automated Webinar?

Software and Hardware Recommendations: Recording a Video for an Automated Webinar

20+ Automated Webinar Scripts Guaranteed to Increase Engagement


Do you already have videos? If so, you can maybe skip this step and create your first eWebinar right away. The easiest way to get started with automated webinars is to repurpose videos you already have. Simply upload your video into eWebinar, add a few interactions, adjust the copy on the registration page, and — BOOM — you’re ready in minutes!


 

Free Webinar Templates for Course Creators

eWebinar provides free webinar templates designed specifically for course creators by course creators to sell online courses at scale on autopilot. Each template outlines a tried-and-tested webinar sales formula that works.

Every template comes with:

  • A step-by-step training video explaining how to use the template
  • A slide deck template you can customize and make your own
  • A proposed recurring schedule to maximize your reach
  • Sample interactions, like Polls and Questions, to keep attendees engaged
  • Pre-written email notifications, including confirmations, reminders, and follow-ups
  • Suggested registration page copy for maximizing conversions

To get started with a template, login to eWebinar, click Create New eWebinar, and select the template you wish to use, or simply click one of the links listed below:


 

CHOOSE A WEBINAR TEMPLATE TO GET STARTED:


PRO TIP: Once you’ve selected a template and given your webinar a name, go straight to the Interactions tab and watch the training video. The template’s creator will walk you through how the template works and show you where to download the accompanying slide deck.


* Slide deck available for purchase

 

Creating Your First eWebinar

Creating an eWebinar - Quick Start Video (2m)

What are my options when scheduling an eWebinar?

What are interactions and how can I use them to engage attendees?

Other articles and video tutorials →

 

Managing Your eWebinars

Does someone need to moderate live chat for every session of an eWebinar?

How do I understand and interpret my eWebinar analytics?

What are the eWebinar team roles and what are they allowed to do?

Other articles and video tutorials →

 

Promoting Your eWebinars

What are eWebinar's widgets and how do I install them?

What is an ungated replay and how can I use it in my marketing?

How do I integrate eWebinar with my CRM or email marketing software?

 

Special Resources for Thinkific Users

Do you use Thinkific to host your online courses?  If so, eWebinar has partnered with Thinkific to offer special resources just for you, including a direct product integration

The eWebinar integration with Thinkific includes:

  • A Thinkific special offer card that links attendees to your course checkout page
  • A free webinar template created by Thinkific exclusively for eWebinar
  • A countdown marketing widget to drive webinar registrations

Check out these resources to learn more about the Thinkific integration and partnership:

Supercharge Your Thinkific Course Sales with Automated Webinars

How to Create a Winning Sales Pitch for Your Thinkific Online Course - Webinar (10m)

Best Practices: Selling Your Thinkific Course with eWebinar

What is the eWebinar integration with Thinkific and how do I set it up?

eWebinar + Thinkific FAQ

 

General Help and Support

Help Center for support articles and video tutorials

Blog for product updates, strategies, and free webinars

Contact us via the chat on our site or by emailing us at support@ewebinar.com

 

Strategies: Market & Sell Your Course with eWebinar

Woman hosting webinar and making money day and night

The resources in the second part of this guide offer strategic guidance for marketing and selling your online course using automated webinars — with expert advice from top course creators.

 

Selling Your Online Course on Autopilot with Automated Webinars

This multi-chapter marketing and sales guide will help you learn how to effectively sell your course to students, scale your business with automation, and optimize everything so you can gain back the time and energy you’ve been missing.

Introduction: How to Sell Online Courses on Autopilot: Tools, Techniques, & More

Learn how automated webinars are the best way improve your course sales funnel, and find our home for all of our guides for course creators in other chapters.

Chapter 1: How to Build a Course Presentation the Sells Your Course For You

Learn how to make a better course sales presentation using automated webinars that will help you scale much more than your current presentation.

Chapter 2: Free Course Sales Page Template + How to Build a Page That Sells More

Use this template and downloadable worksheet to help you create the perfect landing page for selling courses.

Chapter 3: 26 Best Tools for Course Creators to Market & Sell Your Course Better

Take a look at the best websites, apps, software, and services that will help improve your course sales.

Chapter 4: How to Make Money Selling Courses Without Lowering Your Price

Having trouble scaling and making more money with your course? This guide covers the top methods as well as sales tactics to avoid, so you can start earning more without lowering the price of your course.

Chapter 5: 5 Successful Online Course Creators + Their Key Strategies to Copy

Gain invaluable advice in the form of unedited quotes from some of the most successful online course creator coaches out there, and learn how they have helped course creators find success.

Chapter 6: How to Sell a Course on Facebook Without Plunging Yourself Into Debt

Spending too much on ads? Read this to learn how to build a proper sales machine before falling into a cash flow deficit.

 

6 Free Webinars Featuring Top Course Creators

Take advantage of this series of free interview-style webinars in which eWebinar CEO, Melissa Kwan, speaks with top course creators about how they got to where they are today and what other course creators can do to enjoy the same level of success they have.

How to Sell Your Course on Autopilot Without You (31m)
Hosted by  Melissa Kwan, Haley Burkhead
Do you want to grow your business exponentially by selling your online course 24/7, even in your sleep? Now you can, with eWebinar, an easy-to-use software that turns any video into an automated webinar you can set on a recurring schedule. Learn hw you can sell your course on autopilot without ever hosting live.
How to Promote and Sell Your Course with Organic Content with Linda Reed-Enever (38m)
Hosted by  Melissa Kwan, Linda Reed-Evener
About this webinar: Linda Reed-Enever is the founder of the Course Creators Circle and a Thinkific expert who specializes in helping course creators learn how to successfully market and sell their online courses. In this webinar, Melissa Kwan, CEO and cofounder of eWebinar, asks Linda to share the secrets of how course creators can use organic content to build a following and promote and sell their online courses. What you'll learn: During their conversation, Linda speaks to course creators and shares how they can: Develop content to establish credibility in their area of expertise and build a following, Break through the noise of marketing overload with authentic content, Avoid the mistake of buying ads to promote their courses when they're not ready, Use webinars to find the highest quality, most informed clients possible. Sign up now and learn how to get access to a special Educational Marketing Webinar Template Linda created for course creators and other small business owners they can use to educate their markets on why people should choose to work with them.
How to Scale a High-Ticket Coaching Program with Automated Webinars with Kyshira Moffett (1h 7m)
Hosted by  Melissa Kwan, Kyshira S. Moffett, MBA
International Board Certified Coach and Founder of The Power Collective, Kyshira Moffett specializes in helping ambitious women entrepreneurs package their expertise, brand their influence, and monetize their online presence. In this webinar, Melissa Kwan, CEO and cofounder of eWebinar, asks Kyshira to share her years of expertise and insight into how to create, launch, and scale a high-ticket coaching program with the help of automated webinars. During their conversation, Kyshira shares: - The steps to starting your own high-ticket coaching program - How to overcome impostor syndrome and the false beliefs that can hold you back - The things entrepreneurs should and should not do in order to succeed - How to consistently attract the best possible clients using automated webinars Sign up now and get a free copy of Kyshira's ebook, Increase Your Revenue with Webinars!
How to Increase Your Course Completion Rate to Up To 96% with Dr. Carrie Rose
Hosted by  Melissa Kwan, Dr. Carrie Rose
Dr. Carrie Rose is the CEO of Of Course, the bestselling author of The Completed Course, and a Thinkific expert who is best known for her innovative teaching strategies and methodology. In this webinar, Melissa Kwan, CEO and cofounder of eWebinar, asks Carrie to share the secrets of how course creators can increase their course completion rates (that have an industry average of only 3% - 5%) to as high as 96%! During their conversation, Carrie shares: Her remarkable story of how she became obsessed with improving the way people learn online | 5 key tips for increasing your course completion rates that you can start putting in place today | How to effectively offer a suite of products so you can keep clients in your orbit and increase your sales | Her thoughts on the Thinkific App Store and why you should take advantage of the apps in it today! Sign up now and learn how to get access to a special automated webinar template created exclusively for eWebinar by Thinkific designed to help you supercharge your online course sales and put them on autopilot 24/7.
The False Beliefs that Stop Course Creators from Getting to $1 Million in Sales with Haley Burkhead (29m)
Hosted by  Melissa Kwan, Haley Burkhead
As Founder of Recurring Profit, Haley Burkhead teaches course creators how to automate the sales of their online courses or membership sites — so they can maximize profit and minimize unnecessary work. ​ In this webinar, Haley shares: ✅ Common challenges and false beliefs entrepreneurs have when growing their business ✅ Her own false beliefs and how she overcame them ✅ 3 things you should do now to elevate your business
How Haley Burkhead Got to $1 Million in 16 Months by Automating Online Course Sales (39m)
Hosted by  Melissa Kwan, Haley Burkhead
As Founder of Recurring Profit, Haley Burkhead teaches course creators how to automate the sales of their online courses or membership programs — so they can maximize profit and minimize unnecessary work. In this webinar, Haley shares: ✅ Common mistakes made in the pursuit of growth ✅ The best pools to draw from to get more customers ✅ A exclusive growth tool for eWebinar users

 

Other Marketing and Sales Resources for Course Creators

Dive into these articles from our blog and read sage advice from top course creators and others on how to take the sales of your online course to the next level.

False Beliefs that Stop Course Creators from Earning $1 Million

Sell Your Online Course on Autopilot with This Profitable Webinar Template

How to Promote and Sell Your Online Course with Organic Content and Automated Webinars

Launching and Scaling a High-Ticket Coaching Program with Automated Webinars

Supercharge Your Thinkific Course Sales with Automated Webinars

Best Practices: Selling Your Thinkific Course with eWebinar

 

Course Creator Testimonials

eWebinar is ideally suited to enable course creators to scale their online course sales. But don’t take our word for it… let’s hear what they have to say! Want to share your own testimonial?  Write to us at hello@ewebinar.com.

 

Kyshira Moffett, The Power Collective

 

 

“I scaled my business to $400k+ a month of recurring revenue by choosing to automate my webinar. By automating my sales machine, I can spend more time on serving my clients and creating a vision instead of needing to be in sales mode all of the time.” 

Haley Burkhead, Recurring Profit

 

 

“I’ve been telling everyone about eWebinar non stop. Can’t believe I didn’t get in on this earlier. Such a perfect tool for evergreen webinars.”

— Paul Thomson, Course Creator Coach

 

 

— Carly Adams, Tidy Revival

Want to see how eWebinar can help you sell your course to a wider audience?  Sign up for a free trial today.