Pre-recorded webinars scale much better than live webinars, but if you’ve ever watched one, you’ve probably noticed that most are nothing more than static videos. So it’s no surprise that most also drive significantly fewer conversions than live webinars.This is the exact pain that our founder, Melissa Kwan felt when doing demos for her previous SaaS startup, Spacio.
She tried several pre-recorded webinar software platforms and found that:
To help you in your search for the best webinar software platform that supports pre-recorded webinars, this post will first discuss our product, eWebinar, which was designed to solve Melissa's pain points. Specifically, it allows companies to deliver pre-recorded webinar experiences that capture the interactivity and engagement of live webinars.
Then, we’ll introduce you to a few other pre-recorded webinar solutions that might be of interest. Here’s everything we’ll cover:
The quickest and best way to get a brief overview of eWebinar and how it works is to watch this 2-minute video:
eWebinar is a webinar platform that lets you deliver a pre-recorded webinar experience with the same engagement and personal touch of a live webinar.
In short, we created eWebinar to eliminate the trade-off of scale versus quality.
To obtain this goal, we built eWebinar to be fundamentally different from traditional pre-recorded webinar tools. Here are a few of the major differences between an eWebinar experience and a traditional pre-recorded webinar experience:
eWebinar isn’t designed for companies that prioritize sales at any cost – it’s designed for those that want to build long-term customer relationships and deliver stellar attendee experiences.
To demonstrate this, we’ll walk you through what the eWebinar experience looks like from the attendee’s perspective.
You can also experience a pre-recorded webinar hosted using the eWebinar platform for yourself by signing up for our 20-minute demo.
When signing up for a webinar, attendees can select a session time based on the parameters you’ve set, which can be just-in-time (starting within a few minutes), on-demand, or regularly scheduled sessions.
By enabling attendees to choose a session that fits their schedule or joining a session moments after discovering the webinar, our customers' average attendance rate is 65% – significantly higher than the industry average webinar attendance rate of 35%.
Once inside the webinar, attendees may ask questions at any time through live chat. Your team will receive a notification the instant someone submits a comment, and they can respond immediately while that person is on the webinar or later via email.
Unlike most pre-recorded webinar platforms, we never trick your attendees with fake conversion notifications, chat messages, and attendees.
In addition, if nobody is available to chat at that moment, they will receive an auto-response that nobody is available but that someone will be in touch with them via email.
However, even if nobody is available to chat, the attendee experience is still uniquely interactive – perhaps even more so than a live webinar – as you can add interactions to key moments throughout the presentation. Our library of interactive elements includes buttons, tips, polls, questions, and handouts to make the experience engaging and fun.
To view eWebinar from the attendee’s standpoint, sign up for our demo.
To get started with eWebinar, upload a video, paste in a link, or use our Zoom integration to import a Zoom cloud recording.
Once your video is uploaded, you can set specific times users can view the webinar. For example, you can set it to be available:
eWebinar makes it easy for you to send email reminders to attendees of an upcoming webinar by scheduling automated email notifications directly inside the eWebinar platform.
You can also schedule automated follow-up emails to send after the webinar. This helps re-engage those that didn’t take action and can really improve your conversion rates.
We make it super easy by offering six different pre-written notification emails that you can send as-is or customize.
Our notifications editor mimics editing a normal email, which may sound obvious, but is not always the industry standard.
Finally, you can send notifications via SMS or WeChat via our integration with Twilio.
We offer 14 different interaction features, including polls, tips, handouts, and questions to hold your attendee's attention.
For example, let’s say you’re giving a webinar on selling online courses. If you’re discussing how to select a niche audience to market to, you might want to add a pop quiz that asks what a profitable niche looks like. This helps improve attendee comprehension and engagement.
Adding interactions is dead simple – because of our unique video timeline editor you can just drag the playhead to a point on the timeline, and then select the specific interaction you'd like to add.
Our live chat feature is a core differentiator that sets eWebinar apart from the competition as you can receive chat notifications and respond live while users are on the webinar. Or, if you’re not available when the live chat comes through, you can still respond to attendees via email after the webinar.
In the latter instance, attendees will receive an auto-response saying that nobody is available to chat with them at that time, but that someone will follow-up with them over email shortly. This ensures that every question is answered and that attendees are never left hanging wondering why no one responded.
Configuring chat is super easy. First, select one or more chat moderators; add as many as you’d like at no additional cost.
You can then choose to receive notifications through email, browser, or Slack.
Finally, you can tweak the pre-written automated welcome and autoresponder messages to your preference or leave them as is.
We offer a simple page-builder that enables you to create your own landing page with images, videos, testimonials, and your own branding — with zero coding knowledge required. You can also customize the fields in your registration forms.
You can publish your finished webinar and promote it on your website with our embeddable marketing widgets and integrate it with the CRM or marketing automation software of your choice and build your email list. We support many direct integrations and more still (3000+) via Zapier.
You'll also be able to track the success of your pre-recorded webinar in the analytics dashboard, which gives a detailed overview of performance, including:
We've already mentioned a host of features eWebinar offers, though here is a deep dive on three of the key feature sets that really set us apart from other webinar software:
Most pre-recorded webinar platforms say they offer live chat, but you really have one of two options that both fall short. Either:
eWebinar takes a different approach to live chat. Here's how our chat works:
This way, you can ensure no question goes unanswered and deliver an experience that matches your brand's standards.
In addition, the attendee can receive answers during the webinar (which is often why they attend webinars in the first place) and their questions never fall on deaf ears as you can respond after the webinar if nobody is available during the live session.
eWebinar is the only solution that offers a chat system that enables your team to receive notifications of messages and:
This gives you the flexibility to run unlimited webinars 24/7 while still having peace of mind that every customer question will be answered.
To see how this feature works, you can experience the eWebinar platform for yourself by joining our on-demand demo or read this comprehensive post about how our chat works:
Unlike live virtual events where the host can interact with attendees to hold their attention, most pre-recorded webinars are just static videos.
This is a key reason why most pre-recorded webinars are notorious for significantly lower completion (and, therefore, conversion) rates.
To help you deliver a webinar experience that is interactive, we offer 14 different interactions from polls and quizzes to handouts and key tips that can be easily programmed to pop up at key moments during your presentation.
We recommend adding one of these interactions every 3-4 minutes to hold your audience's attention, which can cause your engagement rate and watch time to skyrocket.
These interactive features are also quite useful for your team to:
Creating an interaction is super easy – click on the timeline at the bottom of the video and navigate to the moment where you want the interaction to appear. From there, select one of our many different interactions which you can customize with your own text and images, and then click save.
Once the interaction is added, you can always copy, edit, or delete it later on.
As you can see, the user interface is clean and simple, and you can preview interactions as you add them.
Some companies want team members online to answer chat questions for every webinar. In that case, these brands want to only enable participants to register for webinars during business hours in their time zone.
However, other companies are more concerned with higher attendance rates and therefore want visitors to be able to attend webinars on demand or at prime times in their own time zone.
With eWebinar, you can customize the webinar schedule to suit your needs.
With these customization options, you'll be able to create a host of different schedules, including:
You'll notice from the screenshot above that you can select the days and times you want your webinars to run on a recurring schedule. For example, if you always want to make sure a team member can jump into the webinar to answer chat questions live, you can set the webinar schedule in your own time zone.
eWebinar also offers a unique feature that enables you to make your webinar sessions available in the registrant's time zone. So it might play, for example, at 10am, 2pm and 6pm CST for viewers in Hong Kong and 10am, 2pm, and 6pm EST for viewers in New York City. Offering sessions at convenient times of day for all potential attendees will make your attendance rates go up.
Users also love that they can blackout holiday dates to ensure they aren't answering important live chat messages during family time.
The average attendance rate across all eWebinar users is 65%, which is 46% higher than the industry average for webinars. This is largely because eWebinar users can allow visitors to sign up and watch webinars on demand with our just-in-time feature.
The just-in-time feature makes it possible for hosts to select sessions to start immediately or within 5, 15, or 30 minute intervals of someone landing on the registration page. So, for example, if the host selects 15 minute intervals, and a visitor lands on the registration page at 3:32pm, they will see an option to sign up for a webinar at 3:45pm. By reducing wait times and engaging with visitors when they are most interested, eWebinar users can dramatically increase both attendance and conversion rates.
With a webinar replay, viewers can watch the webinar at any time like a regular video, which means they can pause, control the speed, and rewatch certain sections.
eWebinar is the only pre-recorded webinar software that gives replay viewers an interactive experience and also lets them have live chat conversations.
One final tip is to select a webinar platform that allows your attendees to register for a webinar replay without ever watching the webinar. eWebinar users have this option, though many pre-recorded webinar software solutions allow only those that attended the webinar first to watch its replay.
The reason behind giving registrants the option to join a scheduled session, an on-demand session, or to watch a replay is to maximize their choice. Letting people choose when and how they watch your webinar is why eWebinar’s attendance rates are so high.
Virtually anyone regularly running repetitive live webinars could benefit from a solution like eWebinar, though we wanted to highlight a few main use cases. They are:
Customer success teams at SaaS companies love that eWebinar can automate most of the onboarding process while still providing an interactive attendee experience in the webinar room. This makes them more efficient as they can focus on helping customers with advanced questions through chat rather than explaining basic instructions repeatedly. Time saved can be used to create new content or implement new CS strategies that they never had time to execute before.
From the customer's perspective, this is also a better experience as they no longer have to wait for an onboarding webinar that only happens a couple times a month. They also have a direct line to the CS team when they have questions. This helps reduce churn and creates an excellent first impression.
While most salespeople balk at the idea of a pre-recorded product demo, eWebinar users realize that the platform, complete with live chat and engagement features, retains the interactive experience of a live webinar that drives conversions.
In fact, most salespeople find that it's an effective way to amplify their sales efforts and only talk to the most highly qualified sales leads as:
In addition, prospects can experience a demo when they are interested and ready to buy rather than waiting for a sales rep (by which point, they may no longer view the issue as a top priority or have gone with a competitor).
You don't have time to constantly run live sales webinars as a solo operator. However, you also don't have a sales team to close leads for you.
Therefore, eWebinar can be that sales team for you. It educates prospects, and then you only need to spend time talking to the most qualified leads. By automating this part of your sales funnel, you gain time to focus on growing your business in new ways, finding new approaches for lead generation, or simply spending more time with family and friends.
If you want to see how eWebinar can free up your time while increasing webinar attendance, completion, and attendance, register for a demo (hosted on the eWebinar platform) now.
Demio is a simple no-download webinar software designed for marketers. Users like its elegant design and simple user interface.
Pre-recorded webinars can be scheduled to run on-demand or you can host webinars at specific times.
For scheduled sessions, hosts can chat live with any number of attendees if your team attends the sessions (it doesn’t send notifications to team members, so you have to attend live to respond to messages). For on-demand sessions, there is no chat, but attendees can submit questions and hosts can respond later through the platform.
Unfortunately, there is no option to add an automated follow-up email or send a replay of the webinar with on-demand sessions.
3. EasyWebinarEasyWebinar is another solution that allows users to repurpose old webinars and turn them into automated webinars. You can stream it in your viewer's time zone and it is designed to come across as a live streaming webinar to create urgency.
EasyWebinar allows you to play pre-recorded webinars (AKA evergreen webinars) on set recurring dates and times or effectively on demand (within 15 minutes).
It also offers various integrations for notifications, webinar embeds, and more.
WebinarNinja is another option that offers an automated webinar feature. When creating an automated webinar, you'll have the option to include CTAs and sales offers and a few different interactive features.
Unfortunately, it does not offer live chat for automated webinars.
WebinarNinja also enables you to host the video, signup pages, and email flows through the platform.Additional Information
5. GoToWebinarGoToWebinar allows you to schedule pre-recorded webinars to play on-demand or on a set schedule, but you can’t have both at the same time. You can send a webinar replay to those that have attended the webinar, but attendees can't sign up to watch one.
To get started, you upload your video to their library and then move it over to the editor to begin editing and adding interactions.
Unfortunately, it does not offer live chat for its pre-recorded webinars.
The interactive functionality ranges from CTAs and quizzes to polls and info boxes. It also offers fake chat to give the appearance that many people are engaging in the webinar.
Though team members are notified by email of new messages from attendees, if they are not available to respond, it is difficult to respond to messages later on. (You must download a CSV and individually compose email responses.)
When scheduling your sessions with WebinarGeek, you can set a recurring schedule or offer them on demand, but not do both at the same time. Prospects can not register to watch a webinar replay.
LiveStorm is built for people that are already doing live presentations and want to offer a webinar recording as a static video, without interactions or live chat. (Users have to get the link to join the pre-recorded webinar from their email rather than instantly joining after registering.)
However, it is a great solution for producing live events like video conferencing, online meetings and summits, virtual conferences, and other online events that use live video, with features like screen sharing, whiteboards, and streaming to social media sites like Facebook Live and YouTube Live.
Outside of our top 7 picks for best webinar software for pre-recorded webinars, you may also want to consider EverWebinar (AKA WebinarJam), ClickMeeting, BigMarker, GetResponse, GoToMeeting, Zoho Meeting, WebEx, and even Zoom, though these products generally treat pre-recorded webinars simply as static videos.
Consider trying eWebinar if you’re looking for pre-recorded webinar software that lets you:
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