What are interactions and how can I use them to engage attendees?

A list of all interactions and examples of how to use them in your eWebinars to collect data and keep attendees engaged.

With eWebinar, we set out to design an experience that’s fun and engaging because we were sick of boring webinars. In order to do this, we created a series of Interactions for you to choose from.

eWebinar’s Interactions (AKA Interaction Cards) can be programmed to appear at any moment during your webinar. They help keep attendees tuned in till the end so they never miss a call-to-action. They were designed to deliver a participatory experience so attendees aren't just consuming video content, they’re actively engaging with it.

eWebinar users who program an Interaction to appear every 3-4 minutes are reporting watch times of 90% or more.

You can review and download the results of your Interactions from the Interactions tab of your Dashboard.

Use Interactions to:

  • Get attendees to share feedback that’s valuable to your business
  • Deliver more content on points you want to highlight
  • Cement the notion that your audience is in the right place
  • Drive attendees to respond to your CTA

Below is a list of Interactions and examples of how they can be used in your eWebinars:

STANDARD INTERACTIONS

SPECIAL INTERACTIONS

 

Contact Form

Use the Contact Form Interaction to surface high-quality leads. Attendees who fill this in are pre-qualified, pre-educated, and already interested in what you have to offer.

You can choose which email address the information goes to after submission on the back end. 

This Interaction makes a strong CTA to end your webinar with. Remember to mention it in your video to draw extra attention to the card. For example, you could say, "If you want us to reach out to you, fill in the contact form that's coming up now!"

Examples:

1.  Want to set up a one-on-one consultation? Fill in this form and we’ll get back to you ASAP.

2.  If you’d like to learn more, fill in this form and we'll reach out to set up a chat.

3.  Ready to book? Fill out this form, and we’ll contact you directly.

 

Feedback

With the Feedback Interaction, attendees can rate your webinar — or anything you’d like — from 1 to 5.

Examples:

1.  How did you like this webinar?

2.  How do you feel about these new features?

3.  How would you rate your current service provider?

 

Link

You can use the Link Interaction to send attendees anywhere you want them to go.  

This is an easy way to connect them with high-value content like blogs, articles, and help resources.

Examples:

1.  Did you know?

We offer a variety of scheduling features!

CTA: Learn more

2.  Want to learn more?

We dive deeper into these topics on our blog.

CTA: Take me there

 

Poll

Use the Poll Interaction to collect valuable data from your attendees about your marketing efforts, product, or service. You can also use Polls as a fun pulse check during your webinar to make sure your attendees are still engaged.

Poll results are easy to consume and decipher and can be found under Interactions or Analytics on any eWebinar's Dashboard.

Examples:

1.  80% of training teams say hosting webinars burns them out. Can you relate?

  • Absolutely, we’re exhausted
  • Only on busy days
  • Yes, but we like doing them live
  • We’re still in the planning phase

2.  Which aspect of eWebinar appeals to you most?

  • Getting my time back!
  • Leaving live presentations in the past!
  • Pre-qualifying leads for easy sales

 

Question

Use the Question Interaction to collect valuable information about your customer, product, or service. You can also use it to collect feedback from your customer to improve your presentation and offering.

Examples:

1.  How did you hear about our company? I’d love to say thanks to the person who referred you!

2.  Where are you joining us from today? We'd love to know!

3.  We want to know! Is there something you’d change about our product?

 


Special Offer

Use the Special Offer Interaction to deliver the product or service you're selling. If you like, you can set an expiry time to create a sense of urgency. 

You can also set up a conversion tracker on your Special Offers that will display your results on your eWebinar's Analytics page. To see how, visit this article.

Examples:

1. Webinar-Only Offer!

If you want to give us a try, claim this webinar-only offer now.

CTA: Claim offer

2. Don't wait!

Sign up now for a free trial and start saving 10 hours a week today!

CTA: Sign up now!

3. Good news!

We’re offering 2 months free for everyone here today!

CTA: Get 2 months free

 

 Tip

Use the Tip Interaction to highlight points you want to draw attention to. 

Tips are also great for instructions you want to give to attendees, such as asking them to stay until the end for a webinar-only offer. 

You can also use them to share information that you may have forgotten to mention in your video.

Examples:

1. Don’t forget, we offer 24/7 support!

2. If you have questions for me during the webinar, please type them in chat.

3. Stay to the end and you’ll get a chance to sign up for our webinar-only offer.

 

 

 Conversion Alerts

Conversion Alerts, when enabled, pop up at intervals during your webinar to provide social proof that others have recently decided to claim whatever offer you make in your webinar — to sign up for your service or buy your product. Conversion alerts build trust, create urgency, and increase conversions. 

Learn how to set them up now →

Examples:

1. Signed up for a free trial!

2. Purchased a monthly subscription!

 

eWebinar showing conversion alerts interaction

 Logo Overlay

Place a a logo in the corner of your eWebinars with our new Logo Overlay Interaction, a great feature for companies with enterprise customers since you can create 10+ brand-dedicated trainings from a single video. Make copies of the same eWebinar, add your customers' respective logos, and become a training superstar in their eyes.

Examples:

1. Don’t forget, we offer 24/7 tech support!

2. If you have any questions for me during the webinar, please type them in the chat.

3. If you stay till the end, you’ll get a chance to sign up for our webinar-only offer.

 

Corner of eWebinar showing logo overlay interaction

 Next webinar

With the Next Webinar interaction, you can promote and let attendees register for another one of your webinars from the webinar they are currently in. What better time to invite people to sign up for your next webinar when they are in the moment of feeling the value of what you offer.

There aren't really any examples for this interaction, since you simply select another one of your published eWebinars to add to the card.

Here is a 90-second video explaining how to set it up.

 

next-webinar-card

 

 Private Message

The Private Message Interaction lets you send personalized chat messages to attendees at specific moments in your eWebinars.

They are really good for when you want to get people to chat with you who might be shy or on the fence about asking a question.

Examples:

1. Hey { first name }! I'm still here if you need me.

2. Sure you don't have questions? Let me know how I can help.

 

eWebinar chat pane with private message interaction

 

 Collect Tips with Ko-fi

Ko-fi (pronounced kaw-fee) is like a digital tip jar. All different kinds of creators use Ko-fi to make it possible for their supporters, followers, and fans to “buy them a coffee” by sending them a cash tip online.

Ko-fi = “coffee”. Get it?

eWebinar’s new Collect tips interaction, powered by Ko-fi, lets you accept donations during your webinars from your adoring attendees.

For details on how to set up in this interaction, check out this article on our Help Center.

 

kofi-interaction-card-v2

 

Product Hunt Badge

Once you integrate your Product Hunt account with eWebinar, you will see a Product Hunt Interaction designed to drive people to your Product Hunt page so they can support your launch. You will also see a Product Hunt widget which you can install on your website to drive people to your eWebinar.

To learn more about the Product Hunt integration, see this article.

Example:

If you like what we’re doing, come support our launch on Product Hunt and leave a comment!

 

Thinkific Offer

Once you integrate your Thinkific account with eWebinar, you will see a Thinkific Offer Interaction in the Interactions list of your eWebinar. This Interaction is similar to the Special Offer, but it can sync with the course information from your Thinkific account so you don't have to worry about updating your eWebinar offer should any information about your course description or pricing change. Syncing is optional and can be disabled.

To learn more about the Thinkific integration, see this article.

You can track conversions from your Thinkific Offer which will be displayed in the conversion graph on the analytics page. To see how, see this article.

Examples:

1. If you're ready to take the leap today, claim this webinar-only offer.

CTA: Enroll now

2. If what I’ve just shared clicks, you can sign up for my course by claiming this offer now!

CTA: Sign up now!

3. For the next 15 minutes, today’s attendees can sign up at an exclusive discount.

CTA: Claim this offer