What are interactions and how can I use them to engage attendees?

A list of all interactions and examples of how they can be used in your eWebinars.

At eWebinar, we designed a webinar experience that is fun and interactive because we were so sick of webinars being boring.

eWebinar’s interactions (also called interaction cards) keep attendees engaged until the end so they stick around for your call-to-action at the end. These interactions were designed to deliver a participatory experience so attendees aren't just consuming video content, they can actively engage with it.

eWebinar users who program an interaction to appear every 3-4 minutes are reporting watch times of 90% and over on average.

Interaction results can be viewed and downloaded from the Dashboard/Interactions tab.

Use interactions to:

  • Get attendees to share feedback that’s valuable to your business
  • Deliver more content on points you want to highlight so they can revisit later
  • Cement the notion that your audience is in the right place
  • Drive attendees to take action on your CTA

Below is a list of interactions and examples on how they can be used in your eWebinars:

Feedback

Use the Feedback interaction to collect feedback about your presentation, product or service.

Examples:

I hope you enjoyed this webinar, let me know how I did. I’d love your feedback.

How do you feel about our new feature releases?

Link

Use the Link interaction to share more content that you want to highlight for attendees, such as blogs, articles, and help resources.

Examples:

Did you know that we offer a variety of scheduling features? Visit this article and learn more.

If you want to learn more about this topic, click on this link and review after the webinar.

Here is a link to an article that goes into greater detail than what I will be able to cover today.

Poll

Use the Poll interaction to collect valuable data from your attendees about your marketing efforts, product, or service. You can also use Polls as a fun pulse check mid way into your webinar to make sure people are still engaged. Polls are great for cementing the notion that your audience is in the right place. Poll results are easy to consume and decipher, and can be found in Dashboard/Analytics and Dashboard/Interactions.

Examples:

80% of training teams say they are burnt out from doing repetitive webinars, do you relate to this?

I'm curious, how did you find this webinar?
How did you come across our company?

Question

Use the Question interaction to collect valuable information about your customer, product, or service. You can also use it to collect feedback from your customer to improve your presentation and offering.

Examples:

How did you hear about our company? I’d love to say thanks to the person who referred you to us!

Where are you joining me from today?

If there is one change we could make to our product today that would make your experience better, what would that be?

Request to Contact

Use the Request to Contact interaction to surface your highest quality leads; attendees who fill this in are pre-educated from your webinar and are most interested in your offering. You can set the email the request to contact form information goes to after submission. This interaction makes a strong CTA to end your webinar with. Remember to mention it in your video to draw extra attention to the card. For example, you may want to say, "If you want us to reach out to you, fill in the contact form that's coming up now!"

Examples:

Want to set up a one-on-one consultation? Fill in this form and we’ll get back to you asap.

If you’d like to discuss our offering, fill in this form now. We'll reach out and set up a time to chat.

Special Offer

Use the Special Offer interaction to deliver the product or service you're selling. If you like, you can set an expiry time to create urgency. You can track conversions from your Special Offers which will be displayed in the conversion graph on the analytics page. To see how, visit this article.

Examples:

If you’re curious to give us a try, claim this webinar-only offer now.

Sign up now for a free trial and experience how this product can save y0u 10 hours a week!

Tip

Use the Tip interaction to highlight points that you want to draw attention to. Tips are also great for instructions you want to give to attendees, such as asking them to stay until the end for a webinar-only offer. You can also use it to surface information that you may have forgotten to mention in your video.

Examples:

If you have any questions for me during the webinar, please type them in the chat.

If you stay till the end, you’ll get a chance to sign up for our webinar-only offer.

Interactions from integrations

Product Hunt badge

Once you integrate your Product Hunt account with eWebinar, you will see a Product Hunt interaction designed to drive people to your Product Hunt page and support your launch. You will also see a Product Hunt widget which you can install on your website to drive people to your eWebinar.

To learn more about the Product Hunt integration, see this article.

Examples:

If you like what we’re doing, come support our launch on Product Hunt and leave a comment!


Thinkific Offer

Once you integrate your Thinkific account with eWebinar, you will see a Thinkific Offer interaction in the interactions list of your eWebinar. This interaction is similar to the Special Offer, but it can sync with the course information from your Thinkific account so you don't have to worry about updating your eWebinar offer should any information about your course description or pricing change. Syncing is optional, and can be disabled.

To learn more about the Thinkific integration, see this article.

You can track conversions from your Thinkific Offer which will be displayed in the conversion graph on the analytics page. To see how, see this article.

Examples:

If you're ready to take the leap today, claim this webinar-only offer which is only available for the next 15 minutes!

If what I’ve just shared resonates with you, you can sign up for my course by claiming this offer now!