What is an Automated Webinar? + How To Increase Webinar Engagement
9 minute read
Live webinars have limitations, as they can only occur at a given time when the host is available to present. This also means that the host is occupied during the presentation, and is less poised to interact with - and engage - their audience via chat and Q&A. Luckily, there is a better solution to traditional webinars: automated webinars.
To help you understand what automated webinars are and how they are useful, we’ll cover the following:
An automated webinar is a pre-recorded webinar that can run automatically at various times on a recurring schedule without requiring the host to be present. Attendees register for one of the automated webinar’s scheduled times, allowing them the convenience of attending when they’re available, and giving the host the opportunity to interact with attendees throughout the webinar.
Automated webinars are also commonly referred to as pre-recorded webinars, evergreen webinars, or on-demand webinars - which all essentially mean the same thing: that the actual webinar itself was recorded at a previous time to be shared at a more convenient time for the user in the future.
While automated webinars are sometimes associated with bland, pre-recorded videos that are presented again and again, they offer much greater potential when coupled with interactive automated webinar features. They allow the host to participate - with their full attention - throughout the webinar, and help engage the audience.
These automated webinars can also include pre-determined interaction points that prompt the audience to participate in-real time, such as polls, questions, special offers, downloads, and more. Even though the webinar has been pre-recorded, the interactive features will allow your attendees to participate in the webinar in real-time.
These are the key distinctive components of an automated webinar:
If you want to see these features live in action, visit eWebinar to register for a free demo of an automated webinar. Look for the following pop-up:
Once on the next page, sign-up for any of their upcoming webinars.
To help you understand the difference between a traditional live and automated webinar, and how they can be used, we’ll outline the clear differences between them below.
|Standard Webinar||Automated Webinar|
|Live-video stream||Pre-recorded video|
|Video freezing and latency issues||Upload a high-quality video with no latency and recording issues|
|One-time, live event||Reusable, evergreen content that can be played on a recurring schedule|
|Host is occupied with presenting||Host is free to interact and engage with the audience|
|Each presentation will be unique, with small errors||A recorded webinar, played repeatedly, will be identical on each replay|
|Manual interaction, managed by the host(s) or co-host||Pre-set interactions, including polls, questions, special offers, tips, downloads, and more|
You need an automated webinar when...
Traditional live webinars will suffice when...
If you’re still wondering why you should use an automated webinar at all, check out our information on why you should use eWebinar.
Automated webinars can cover all of your repetitive tasks, which lets you repurpose your time towards other revenue-generating activities that cannot be automated. Here are some examples of live events that can be automated to help you save time:
Automated webinars have a number of advantages over traditional webinars. Below are some of the greatest benefits of using automated webinars as part of your lead generation process.
Unlike a traditional webinar that is performed once, automated webinars are pre-recorded. This means that they can be recorded (or presented) once, and utilized repeatedly. This is a much better use of your time and resources, as each webinar only needs to be presented once.
With this capability, your presenters can literally be in two places at once. You can repurpose your resources towards other things that are important to your business.
Live-stream video-conferencing solutions are prone to a host of technical issues, such as latency, freezing, and audio delays. They require a strong, stable internet connection and can be easily interrupted. The quality of the presentation also relies heavily on the quality of the presenter on any given day.
Even when a host presents a webinar repeatedly, there can be small omissions or errors. When you record a video for repeated use, you can perfect the content of the video, and ensure that it’s the best version of the webinar. This also lets you limit errors and ensure a consistent experience for every viewer, no matter when they access that content.
Automated webinars allow you to set recurring schedules for the same webinar, so attendees can select the time most convenient and even access on-demand webinars. This allows you to create a library of available webinars that your viewers can watch, whenever they want, without requiring a team member to be there to present.
For a live webinar series to be engaging, you’d need one or more hosts and a chat moderator to be present on a regular basis — this can really increase your headcount. Since automated webinars don’t require a host to be present, you can run even more training without adding additional resources. You only need to make sure a single team member is available and has the time to respond to questions through chat or email.
The host or moderators can engage and collaborate with the audience throughout without having to be present. This will increase their capacity to answer questions, as they are not split between presenting the material and managing the chat and Q&A at the same time.
The webinar will continue to occur without needing a host to be present. Since they’re not busy presenting, hosts and moderators can also attend the webinar as a point of contact, answering questions and providing context about the presentation for the attendees as they need.
The automated webinar format allows you to give the same presentation over and over again without forcing your team to endure the repetitiveness. Without needing presenters to repeat each iteration of a webinar, you now have the bandwidth for additional tasks, such as expanding your content collection with new webinars or repurposing your time towards other important tasks that require your attention.
With evergreen, repurposable content, you can sell your product or service 24/7 to anyone in the world. The flexibility automated webinars create allows you deliver information to your attendees when they’re most eager to learn and make decisions. You can now dedicate your time to engaging with your highest value customers while your automated webinars do the work of surfacing your highest quality leads.
For 101 more tips on how you can create a successful, engaging webinar, see this guide by MobileMonkey.
To experience how much time you’ll save with automated webinars, and the impact it can have on the growth of your business, sign up now and try eWebinar free for 14 days. If you want to learn more about what automated webinars have to offer, check out our list of the top automated webinar platforms.
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