Publish & Promote

Learn how to build a systematic promotion and distribution strategy that consistently drives attendance to your eWebinar over time, covering destinations, distribution channels, and access methods for both training/onboarding and sales/marketing use cases.

Destinations are the various places where people can access your webinar, including dedicated landing pages, embedded widgets, content hubs, and direct webinar room links. Most effective webinar setups use multiple destinations to maximize viewing opportunities and reach audiences wherever they already spend time.

Distribution involves three methods for directing people to your webinar: direct communication (targeted outreach to known contacts), contextual distribution (timely in-app prompts based on user behavior), and broadcast distribution (scalable channels like websites and social media). While eWebinar provides the destination and entry points for your webinar, you're responsible for driving traffic through these distribution channels to achieve effective attendance.

This article explains different methods for balancing ease of access with lead capture when getting viewers into webinars, covering approaches from standard registration forms to ungated access with optional mid-webinar contact capture. The key tradeoff is between friction (which improves lead capture) and accessibility (which increases attendance), with the right approach depending on your specific goals and audience.

This comprehensive guide lists dozens of distribution channels organized into 11 categories including email, direct communication, in-app messaging, website placements, organic content, social media, paid ads, retargeting, partnerships, communities, and mobile channels. It serves as a complete reference for marketers looking to identify and leverage various touchpoints to distribute content and drive conversions across the entire customer journey.

The Share & Widgets feature provides multiple ways to distribute your webinar through shareable links (landing pages, ungated access, replays) and embeddable widgets for websites. You can control registration requirements, track performance, and customize access points to match different use cases from lead generation to low-friction training distribution.

Learn how ungated replay and on-demand links work and how to use them in your marketing, especially in retargeting ad campaigns

How to choose, configure, install, and customize eWebinar's marketing widgets to create your own landing page or promote your webinar on your website or blog.

This video demonstrates how to embed a registration widget on your website by selecting the widget type, configuring settings, and pasting the code snippet onto your site. The tutorial includes examples for third-party platforms like HubSpot, WordPress, and SquareSpace.

We take you through how to add a pop-up widget across your squarespace pages, as well as, how to add an inline registration button on a squarespace built registration page.

Install eWebinar widgets in WordPress with our plugin, then place saved widget snippets on pages or posts using shortcodes.

Learn how to add eWebinar registration widgets (inline forms, buttons, and pop-ups) to your Framer website using our pre-built component.

Learn how to use the in-video registration interaction to surface a registration form before or during your webinar in ungated sessions and make registration required or optional.

You can pre-populate eWebinar registration forms by adding URL parameters (like name, email, and session) to your landing page link, which automatically fills in form fields and reduces registration friction. Simply append parameters using the format ?field=value&field2=value2 to any page containing an eWebinar registration widget.

Create personalized join links by adding URL parameters (name and email) to ungated webinar links to auto-register known contacts when they click. Use the format ?name=value&email=value with %20 for spaces, and scale with CRM merge fields for dynamic contact-specific links.

You can auto-register contacts from CRM or other software via Zapier, but you must first integrate with a third-party email platform (like SMTP or SendGrid) to handle attendee notifications due to privacy laws and email deliverability requirements. The process involves setting up the email integration first, then configuring Zapier to automatically register people for your eWebinars using data from your chosen application.

Before launching your webinar to your audience, it's essential to preview and test all elements to ensure a flawless attendee experience.

How to publish an eWebinar, share its registration link, unpublish it temporarily, and delete it when you're done. Shows both the share tab and the widget install flow.

Quick overview of the Webinar Room (previously called the Presentation Room), the live view your attendees see: video player, chat panel, interactions, and session controls.