A destination is any place someone can access your webinar.
Most webinars don’t live in just one place. High-performing setups use multiple destinations, each creating another opportunity for someone to watch.
The four types of destinations
To make this easier to think about, all webinar destinations fall into four categories.
Dedicated pages: Focused, standalone experiences
A standalone page designed specifically to drive people to your webinar.
This can be:
- An eWebinar built-in landing page
- A custom landing page on your website
- A dedicated sales or campaign page
These are most commonly used in:
- Sales and marketing funnels
- Campaigns and promotions
- Paid traffic
This is where you focus attention on one core experience.
Standalone widgets: Embedded access points
Webinars embedded directly into existing pages using widgets.
Common examples:
- Embedded form, placed on a page for quick registration
- Pop-up widget that appears across your site (e.g. homepage or while scrolling)
- Card widget embedded inside content like a blog post
These are commonly used in:
- Websites and blogs
- Product experiences
- Help centers
This allows your webinar to appear wherever your users already are.
See the Share & Widgets Feature Guide to learn how to set these up →
Content hubs: Directories and series
A collection of webinars organized in one place.
Examples:
- A webinar directory
- A training or onboarding series
- A learning center or academy
These are most useful when:
- You have multiple webinars
- You want users to return over time
- You’re supporting ongoing learning
Instead of one destination, you create a system of content.
Webinar room: Direct access
The webinar itself as a destination.
This includes:
- A direct link to the webinar room
- The embedded player on a page
By default, this type of access is ungated, meaning someone can click and start watching without registering.
You can add registration as part of your setup, depending on your goals.
This is the most direct path into your webinar.
How to think about destinations
Each destination serves a different purpose:
- Dedicated pages focus attention
- Standalone widgets increase visibility
- Content hubs support repeat engagement
- Webinar room enables instant access
Most setups use a combination of these.
Common patterns
Sales & marketing: Focused funnel
- One core landing page
- Supported by additional placements (blog, homepage, etc.)
- Focused on driving traffic to a single destination
See the Sales & Marketing Playbook →
Training & onboarding: Embedded and ongoing
- Embedded throughout the product and content
- Organized into directories or series
- Designed for easy, repeat access
See the Training & Onboarding Playbook →
How destinations work with distribution
Destinations don’t work on their own. They need distribution to bring people to them.
Every destination should have at least one way people can reach it:
- In-app prompts
- Website traffic
- Ads or social
See the Distribution Guide →
How destinations affect access
The destination you choose influences how people get into your webinar.
Different destinations allow for different levels of friction.
For example:
- Landing pages often use registration forms
- Widgets can reduce friction and speed up access
- Direct links can allow instant viewing
See the Getting Into the Webinar Guide →
What to do next
If you’re just getting started:
- Add one new destination for your webinar
- Connect it to a distribution channel
Over time:
- Expand to multiple destinations
- Test which ones drive the most attendance