Learn how to auto-register people for one of your eWebinars via Zapier using registrant data from a different application.
If you use software like Leadpages, Hubspot, ManyChat, Facebook Ads, LinkedIn Ads, LinkedIn Forms, or even something like Google Sheets to capture names and email addresses (and other data) that you would like to use to auto-register people for one of your eWebinars, you may do so via Zapier, provided you first integrate with a third-party email platform to send your attendee notifications.
Here are instructions for two ways to do that:
- How do I integrate eWebinar with an SMTP service in order to send notifications to attendees from my email platform of choice? *
- What is eWebinar's integration with SendGrid and how do I set it up?
* Every major email platform supports an SMTP integration.
Once you have set up your third-party email integration, you can then go ahead and set up the integration to auto-register people for your eWebinars using data collected in a different application. The instructions for how to do that are below.
Before we go over those instructions, however, let's address a question many have, which is why we require the use of a third-party email service.
Why we require you to use a third-party email platform
We require that you integrate with a third-party email platform before you can auto-register people for your eWebinars for two main reasons.
Privacy laws
First, we must abide by privacy laws in Canada, where eWebinar is registered as a corporation.
For us to send notification emails on your behalf using our service, all registrants must register from our registration landing page, or through one of our registration widgets, thus confirming that they are signing up for an eWebinar event.
When you integrate with a third-party email platform, you take on the responsibility of abiding by the privacy laws of your region, which is something you can manage in your email platform of choice.
Email deliverability
Privacy laws notwithstanding, there is a second big reason why we require you to use a third-party email platform: email deliverability.
eWebinar must maintain a high sender reputation to ensure that the email notifications we send out arrive in the inboxes they were meant to reach, and are not blocked.
To accomplish this, we verify all registrant email addresses via two third-party services, so that fake and undeliverable emails cannot be used to register. While this security feature may decrease the total number of registrations you get, it significantly increases the quality of registrant emails you collect and, therefore, your webinar attendance rates.
If we did not do this, it would damage our sender reputation significantly, which would in turn hurt our email deliverability. In other words, it could cause our email notifications to start being blocked for all of our customers. This is something we must actively prevent to ensure the integrity and quality of our service.
When you integrate with a third-party email platform, you take on the responsibility for ensuring the accuracy and deliverability of the email addresses you use. Whether you decide to verify those email addresses or not within the email service you use, it does not jeopardize own email deliverability and that of our customers.
How to auto-register people in eWebinar via Zapier
Once you have set up your third-party email integration (and created an account in Zapier), watch the 10-minute instructional video below to learn how to set up the integration to auto-register people for your eWebinars.
NOTE: The video shows how to use Zapier to integrate eWebinar with Google Sheets as just one example of how to set up the integration. The general process with other software, like Hubspot or LeadPages, will be the same, though the exact details will be different in each case.
Additional Resources
VIDEO: How to use the ISO Time Converter (45 secs)
Auto-registering people for a rolling day and time
With respect to the date and time of the webinars you can auto-register people for, another option is to do so on the same day of the week and same time of day (in a fixed time zone) on a rolling basis.
In the example below, the time "Monday at 2pm" is being transformed by Zapier into the ISO format (which eWebinar can ingest) but retaining the fixed time zone of EST. Thus, when this Zap is used, people will be auto-registered for the next Monday at 2pm EST on a rolling basis.
