Concepts

eWebinar destinations fall into four types—dedicated pages, standalone widgets, content hubs, and direct room access—each serving different purposes like focusing attention, boosting visibility, or enabling repeat engagement. Effective setups combine multiple destinations with distribution channels (email, ads, in-app prompts) to maximize reach and attendance.

This article explains the three types of distribution—direct communication, contextual distribution, and broadcast distribution—used to drive people to your eWebinar, and clarifies that while eWebinar provides destinations and entry points, generating traffic is the user's responsibility.

This article explains how to balance friction and lead capture when getting viewers into an eWebinar, outlining methods like standard registration forms, personalized landing page links, ungated access, and mid-eWebinar registration or contact capture interactions.

This article catalogs a comprehensive range of distribution channels—spanning email, in-app messaging, website, organic content, social media, paid ads, retargeting, partnerships, communities, and more—for promoting content or offers like eWebinars across the customer journey.