📧 Email (Direct + Automated)
- Onboarding email sequences
- Nurture / drip campaigns
- Re-engagement / winback campaigns
- Product update / feature announcement emails
- Newsletter placements
- Sales outreach emails (1:1)
- Support follow-up emails
- Customer success check-ins
- Event follow-ups (“since you attended…”)
- Partner co-marketing emails
- Affiliate email promotions
💬 Direct Communication (1:1 + Conversational)
- Sales calls follow-ups (send webinar link)
- SDR outreach (email + LinkedIn)
- LinkedIn DMs
- Twitter/X DMs
- Founder-led outreach
- Customer success outreach
- Support chat responses (Intercom, Zendesk, etc.)
- Support ticket replies
- Community manager responses (Slack, Discord, etc.)
🧠 In-App / Product-Led (Contextual)
- In-app messages (Intercom, Userpilot, Appcues)
- Tooltips / hotspots
- Onboarding checklists
- Empty states
- Feature-gated prompts (“learn how to use this”)
- Dashboard announcements
- In-app banners
- Embedded widgets inside product UI
- Chatbot recommendations
🌐 Website (High Intent + Funnel-Driven)
- Homepage hero CTA
- Navigation bar (“Watch demo”)
- Pricing page CTA
- Feature pages
- Blog posts (inline or card widgets)
- Resource center / library
- Pop-up widgets
- Exit-intent popups
- Sticky bars / announcement bars
- Landing pages (SEO-driven)
🔍 Organic / Content (Discovery-Based)
- SEO blog content
- YouTube descriptions
- Embedded videos in blog content
- Guest blog posts
- Medium/Substack posts
- Documentation / help center articles
- Knowledge base entries
- Case studies
📱 Social Media (Organic)
- LinkedIn posts
- Twitter/X posts
- Threads/subreddits
- Facebook posts
- Instagram bio links / stories
- TikTok bio / comments
- YouTube content (CTA to webinar)
- Pinned posts
- Social media profiles
💰 Paid Acquisition (Highly Scalable)
- Facebook / Instagram ads
- LinkedIn ads
- Google Search ads
- YouTube ads
- Display ads
- Retargeting ads (especially powerful for ungated)
- Twitter/X ads
- Reddit ads
- TikTok ads
🔁 Retargeting / Remarketing (Special Case)
- Website visitor retargeting
- Blog reader retargeting
- Partial webinar viewers (bring them back)
- CRM-based retargeting audiences
- Email list retargeting
- Product user retargeting
👉 (This is where ungated + cookie recognition shines)
🤝 Partnerships & External Distribution
- Affiliate promotions
- Influencer shoutouts
- Newsletter sponsorships
- Partner email blasts
- Co-marketing campaigns
- Podcast guest appearances (CTA to webinar)
- Webinar swaps with other companies
🧑🤝🧑 Communities
- Slack groups
- Discord servers
- Reddit threads
- Facebook groups
- Indie Hackers
- Product Hunt discussions
- Niche forums
🎙️ Audio / Content Platforms
- Podcasts (host-read CTAs)
- YouTube channels
- Webinar clips repurposed into content
- Audio newsletters
📲 Mobile / Direct Channels
- SMS campaigns
- WhatsApp messages
- Push notifications
- Mobile app notifications
🧾 Sales Funnel / Conversion Points
- Demo request thank-you pages
- Trial signup confirmation pages
- Post-signup onboarding screens
- “Next step” CTAs after conversion
- Calendly confirmation pages