How do I personalize landing page and series links with URL parameters?

If you know who someone is, you can add their name and email to the end of a link. This makes it easier for them to register. We call these personalized links, and there are three kinds:

All three work the same way. You add URL parameters to the end of the link, by hand or with merge fields in your email tool, CRM or in-app messaging tool. This article covers the first two.

Personalized landing page links

A personalized landing page link passes information about a known contact into your eWebinar landing page, or any page that contains an eWebinar registration widget. The registration form is pre-filled, which reduces friction and makes it faster for people to register.

How it works

You can add URL parameters to your eWebinar landing page link (or to any page where an eWebinar registration widget is embedded) to automatically fill in the form fields when someone clicks it.

For example, you can add parameters like these to the end of your landing page link:

?name=Jane%20Doe&email=jane@example.com&session=ondemand&showform=1

Click this example link to see how it works:

https://ilove.ewebinar.com/webinar/promoting-and-distributing-an-ewebinar-24108?name=Jane%20Doe&email=jane@example.com&session=ondemand&showform=1

Required fields

You must include the contact's name and email in your parameters, since they are required for registration.

Name field(s)

Registration forms may use one or two fields for the contact's name, so make sure the URL parameters you use match your form.

If your form uses one field (Name):

• name=Jane%20Doe

If your form uses two fields (First name and Last name):

• firstName=Jane

• lastName=Doe

Email field

• email=jane@example.com

Note that properties are case-sensitive.

How to build your URL

1. Start with your eWebinar landing page link (or a link to a page with an embedded form)

2. Add a question mark (?) to begin parameters

3. Add your fields using this format:

   • field=value

4. Separate multiple parameters with an ampersand (&)

5. Add a space within a parameter with %20

Example:

?name=Jane%20Doe&email=jane@example.com

Optional parameters

Automatically open the registration form

On standard eWebinar landing pages, you can automatically open the registration form by adding:

showform=1

Pre-select a session

You can pre-select a session in the dropdown. In this example, "Watch now on demand" would be pre-selected:

session=ondemand

For the full list of built-in parameters, including every option for pre-selecting a session, see Properties built-in to the registration form below.

NOTE: Consent checkboxes may not be pre-selected. Registrants must check it themselves.

Pre-populate hidden fields

We support Hidden fields in our registrations forms, so you can pass data through in the URL without registrants being able to see or change it.

This is useful if you want to associate the registrant with an existing record in your system.

For example, you might pass a proprietary ID from your CRM in the URL to a hidden field in the form. When the attendee registers, that ID is stored alongside their registrant data in eWebinar. When the data is sent back to your system (via integrations or exports), you can use that same ID to match the attendee to their existing record.

Properties built-in to the registration form

There are a few properties that are built in, but which you can use to pre-populate your registration form in via the mechanism above.  They are:

Pre-populate custom fields

Any custom field you have added to the registration form can be pre-populated the same way. Use the field's property name as the parameter name, exactly as it appears in the form editor (property names are case-sensitive):

?email=jane@example.com&firstName=Jane&company=Acme&plan=premium

Parameters that do not match a built-in property or a field on the form are ignored.

Personalized series links

A personalized series link adds a known contact's name and email to your series page link, so the series page recognizes them.

How to build your URL

Start with your series page link from your series' Share page. Then add the person's name and email, the same way you would for a landing page link:

https://ilove.ewebinar.com/series/ewebinar-academy-50?name=Jane%20Doe&email=jane@example.com

You can use either one name field or two:

• name=Jane%20Doe
• firstName=Jane&lastName=Doe

Only name and email are supported on the series page. Other parameters, like hidden fields, custom fields or source, only work on landing page links.

What happens when they click

• If they've registered for the series before, a "Welcome back" window opens. They click Email my code, enter the code we send them, and they're back on their series page.
• If they haven't, the series page greets them by name. When they choose an eWebinar, they skip the email field. They pick a session, confirm their name, and register. That registers them for the series too.

Their email is locked the whole time, so they always register with the email you gave them. This is useful when your users have several email addresses and you need them to use one in particular, like the one they use to log in to your platform.

To learn how to use personalized series links to move people through your series, see How to Move People Through an eWebinar Series.