"All the content and language you need to market your product already exists within your customers. "

Melissa Kwan, Cofounder and CEO of eWebinar, ProfitLed Podcast

Melissa Kwan
Guest
Melissa Kwan, Cofounder and CEO
Company
eWebinar, ProfitLed Podcast
Location
Digital Nomad
Website
ewebinar.com
Industry
SaaS
Topics
Go-to-market

About Melissa Kwan

Melissa Kwan is the Cofounder and CEO of eWebinar, an automated webinar solution that combines pre-recorded video with real-time interactions and live chat to deliver an engaging experience for attendees. Melissa and her team believe that by automating the repetitive and tedious task of giving the same onboarding, training, and sales presentations over and over, they free people up to focus their time on something else they value more.

Melissa is also the host of ProfitLed, a podcast that focuses on growth strategies for bootstrapped entrepreneurs from proven founders and strategists. If only 1% of startups get venture capital, then 99% of startups are ProfitLed. Melissa is passionate about telling the stories of those who have forged their own path and on their own terms to show founders around the world that it can be done, and that they are not alone.

S2E11 Leveraging Customers to Sell Our Product

 
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Resource mentioned

• Customer Interview: 48 Deep Dive Questions

About this episode

Melissa and Todd talks about how (and why) they leveraged their best customers to sell and market eWebinar by using the language they used to describe value propositions and how the product solves their problems.

Takeaways: 
•  The moment Melissa realized 1on1 sales was never going to cut it
•  How to extract the best product marketing language from your customers
•  The process of doing customer interviews and deep dives to create a database of marketing language
•  Identifying your best customers and creating an "Ideal Customer Profile" (ICP)
•  What to do with the content you extract and how to get help
•  Why this is the most valuable exercise you can do for your startup

Connect with Melissa

  • Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly.
  • Find her on @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites.

About ProfitLed

On Season Two of ProfitLed, Melissa (CEO and Cofounder of eWebinar) and Todd (COO) goes in-depth on one topic per episode on their "Journey to $1M" at eWebinar.

They share war stories, mistakes, and lessons learned as they grew the company to a million in ARR over 36 months. Their goal is to demystify bootstrapping by sharing their experience of it, and tell you what it’s really like to figure things out as you go.

ProfitLed is a podcast by and for founders brave (and crazy) enough to grow their startups to profitability without venture capital.

Learn more about the ProfitLed Podcast and tweet us at @profitledfm.

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