S2E26 9 Most Important PLG Lessons Learned

Resources mentioned:

• 9 most important PLG lessons learned Linkedin Post
• Customer Interview: 48 Deep Dive Questions

About this episode

When Melissa cofounded eWebinar, she had no idea it was going to be “product-led”. Before becoming an entrepreneur, she had always been in B2B sales and biz dev roles. She was always a sales-led founder as both her previous startups were enterprise SaaS. The word “product-led growth” didn’t even exist in her vocabulary!

When she ran out of leads to sell to in her network 9 months after launching eWebinar, she asked other founders for help. You can imagine her surprise when she learned that low cost, self-serve SaaS products were sold in a completely different way. Turns out, people don’t pick up the phone for $99/month products; they prefer to do their own research and sign up at their own pace.

On this episode, Melissa and Todd dive into the 9 most important PLG (product-led growth) lessons learned as they powered through and figured things out by trying everything under the sun from playbooks, experts, and friends.

Takeaways:
• Marketing strategies that worked, and ones that didn’t
• Why you should invest in high quality, engaging content
• Why customers aren’t always your greatest source of info
• Hardships and beauty of making a self-serve SaaS startup work

Connect with Melissa

• Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly.
• Find her on @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites.

About ProfitLed

On Season Two of ProfitLed, Melissa (CEO and Cofounder of eWebinar) and Todd (COO) goes in-depth on one topic per episode on their "Journey to $1M" at eWebinar.

They share war stories, mistakes, and lessons learned as they grew the company to a million in ARR over 36 months. Their goal is to demystify bootstrapping by sharing their experience of it, and tell you what it’s really like to figure things out as you go.

ProfitLed is a podcast by and for founders brave (and crazy) enough to grow their startups to profitability without venture capital.

Learn more about the ProfitLed Podcast and tweet us at @profitledfm.

Learn more about eWebinar.