"The most impressive thing was that we converted 85% of our trial users at the first billing date."

Melissa Kwan, Cofounder and CEO of eWebinar, ProfitLed Podcast

Melissa Kwan
Guest
Melissa Kwan, Cofounder and CEO
Company
eWebinar, ProfitLed Podcast
Location
Digital Nomad
Website
ewebinar.com
Industry
SaaS
Topics
Go-to-market

About Melissa Kwan

Melissa Kwan is the Cofounder and CEO of eWebinar, an automated webinar solution that combines pre-recorded video with real-time interactions and live chat to deliver an engaging experience for attendees. Melissa and her team believe that by automating the repetitive and tedious task of giving the same onboarding, training, and sales presentations over and over, they free people up to focus their time on something else they value more.

Melissa is also the host of ProfitLed, a podcast that focuses on growth strategies for bootstrapped entrepreneurs from proven founders and strategists. If only 1% of startups get venture capital, then 99% of startups are ProfitLed. Melissa is passionate about telling the stories of those who have forged their own path and on their own terms to show founders around the world that it can be done, and that they are not alone.

S2E8 Launching Our MVP and Converting 85% of Trials

 
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About this episode

Melissa and Todd dive  into the thrilling and nerve-wracking experience of launching eWebinar's MVP.  While  many people see product launches as the end goal and celebratory occasion, Melissa explains why it's often more stressful instead because that's when the dreams you've sold become reality.

They reminisce about getting stuck in a never-ending rabbit hole of features, how frustrated David (CTO) was, and how they ultimately had to choose a launch date just to get the product out the door.  Melissa recounts the fascinating experience of seeing users (webinar attendees) interactive with eWebinar for the first time and the pressure she felt from her startup finally coming to life.

Tune in and learn how Melissa got their first trial users on board, and how they ended up converting 85% of those users at the first billing date.

Connect with Melissa

  • Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly.
  • Find her on @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites.

About ProfitLed

On Season Two of ProfitLed, Melissa (CEO and Cofounder of eWebinar) and Todd (COO) goes in-depth on one topic per episode on their "Journey to $1M" at eWebinar.

They share war stories, mistakes, and lessons learned as they grew the company to a million in ARR over 36 months. Their goal is to demystify bootstrapping by sharing their experience of it, and tell you what it’s really like to figure things out as you go.

ProfitLed is a podcast by and for founders brave (and crazy) enough to grow their startups to profitability without venture capital.

Learn more about the ProfitLed Podcast and tweet us at @profitledfm.

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