S2E10 Importance of Founder-Led Sales

Resource mentioned

• 2023 B2B Buying Disconnect:
The Self-Serve Economy is Prove It or Lose It
• Workshop: How to Script an Effective On-Demand Product Demo

About this episode

Founder-led sales is the ONLY way to get your startup off the ground. If you can't sell your own product, how can you expect someone else to? On this episode, Melissa digs into why every founder needs to be the first to sell their product, and how anyone can learn how to sell today.

Takeaways: 
•  Where to find your first set of prospects to sell to
•  Using sales as a way to talk to customers and get feedback
•  Separating good feedback from bad feedback
•  Verifying and discrediting assumptions made about the product
•  Disconnect between what you're selling and what others think you're selling
•  Using objections to prioritize your roadmap
•  How anyone can learn how to sell by using Melissa's script

Connect with Melissa

• Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly.
• Find her on @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites.

About ProfitLed

On Season Two of ProfitLed, Melissa (CEO and Cofounder of eWebinar) and Todd (COO) goes in-depth on one topic per episode on their "Journey to $1M" at eWebinar.

They share war stories, mistakes, and lessons learned as they grew the company to a million in ARR over 36 months. Their goal is to demystify bootstrapping by sharing their experience of it, and tell you what it’s really like to figure things out as you go.

ProfitLed is a podcast by and for founders brave (and crazy) enough to grow their startups to profitability without venture capital.

Learn more about the ProfitLed Podcast and tweet us at @profitledfm.

Learn more about eWebinar.