"You can't make data-driven decisions when there aren't enough users and usage to measure."

Melissa Kwan, Cofounder and CEO of eWebinar, ProfitLed Podcast

Melissa Kwan
Guest
Melissa Kwan, Cofounder and CEO
Company
eWebinar, ProfitLed Podcast
Location
Digital Nomad
Website
Industry
SaaS
Topics
Operations

About Melissa Kwan

Melissa Kwan is the Cofounder and CEO of eWebinar, an automated webinar solution that combines pre-recorded video with real-time interactions and live chat to deliver an engaging experience for attendees. Melissa and her team believe that by automating the repetitive and tedious task of giving the same onboarding, training, and sales presentations over and over, they free people up to focus their time on something else they value more.

Melissa is also the host of ProfitLed, a podcast that focuses on growth strategies for bootstrapped entrepreneurs from proven founders and strategists. If only 1% of startups get venture capital, then 99% of startups are ProfitLed. Melissa is passionate about telling the stories of those who have forged their own path and on their own terms to show founders around the world that it can be done, and that they are not alone.

S2E15 How We Decided on Our Roadmap

 

About this episode

Everyone says you need to measure everything so you can make data-driven decisions on your product. That's exactly the strategy eWebinar DID NOT follow, especially when there's not going to be enough data when you don't have enough users.

On this episode, Melissa and Todd shares how they decided on priorities even before having a significant customer base, and the lean process their product team goes through to execute on feature development and roll out.

Takeaways: 

How we came up with an initial wishlist as a guideline
• How we prioritized by listening to customers (but not always)
• Why we didn't measure anything nor make data-drive decisions
• The process of deciding on features per quarter and executing
• Things we do that are significantly different than large companies


Connect with Melissa

  • Follow Melissa Kwan on LinkedIn where she share stories & lessons from her founder journey weekly.
  • Find her on @themelissakwan on Instagram, TikTok, Twitter and YouTube where she shares short videos of business advice and other truth-bomb sound bites.

About ProfitLed

On Season Two of ProfitLed, Melissa (CEO and Cofounder of eWebinar) and Todd (COO) goes in-depth on one topic per episode on their "Journey to $1M" at eWebinar.

They share war stories, mistakes, and lessons learned as they grew the company to a million in ARR over 36 months. Their goal is to demystify bootstrapping by sharing their experience of it, and tell you what it’s really like to figure things out as you go.

ProfitLed is a podcast by and for founders brave (and crazy) enough to grow their startups to profitability without venture capital.

Learn more about the ProfitLed Podcast and tweet us at @profitledfm.

Learn more about eWebinar.