Why eWebinar has been a ‘game changer’ for Progress Coaching
Running a business isn’t for the faint of heart. There are a lot of moving parts involved, and a lot of opportunity for things to go wrong. Success starts from within, and the way a company operates internally is extremely important. Tim Hagen wanted to help businesses achieve their full potential through coaching, so he launched Progress Coaching.
We’re thrilled that Tim took time out of his busy schedule to explain why he loves eWebinar.
“Webinars allow us to get in front of a large number of people in a very small amount of time.”
We’ve strategically used webinars over the last 29 years, and they’ve been our sole way of gaining clients for the last 15 years or so. Now, why do we use webinars? First and foremost, they allow us to get in front of a large number of people in a very small, segmented time.
I’ve done webinars with as many as 2,500 people, and to do that within a one-hour timeframe – or whatever the timeframe of the webinar is – is very powerful. About 10% of those people are true prospects. To generate that many prospects has really allowed us to grow our business.
Before eWebinar, we did a lot of live webinars on our own, and we did them with other magazines and associations. We found them to be very rich experiences.
But something happened over the last 3-5 years. We started to realize our attendance was down. We didn't captivate people as much. Quite frankly, we didn't really have a process around our webinar delivery because we were fortunate to have people just call us up and say, “loved your webinar, we’d love to hire you.”
“eWebinar was a game changer for us.”
That doesn’t happen as much anymore because our market has gotten crowded. The webinar market has also gotten crowded by a lot of different players – but all of the players are focused on that live event. There’s nothing wrong with that (we still do live events) but when we found eWebinar, it was a game changer for us.
“eWebinar has allowed us to scale our time, and it’s allowed me to scale me!”
It allowed us to scale our time, it allowed me to scale me. Our target demographic – our corporate customers, HR managers, training managers – they’re attending our webinars on Saturday mornings and in the evenings. I’m still amazed by that, but when you think about it, it makes a lot of sense!
“eWebinar provides a rich, automated experience.”
The cool thing about eWebinar is that it provides a rich, automated experience. For each webinar, you can program the system very easily – within seconds – to have a pop-up or something in the text which asks a question or basically says “if this intrigues you, you should download this white paper.” This allows me to automate my lead generation. But it’s not just a tool for lead generation! This is also a tool for education. If you want to automate the delivery of education, eWebinar is a fantastic way to do that.
“If you want to automate the delivery of education, eWebinar is a fantastic way to do that.”
We’ve been an eWebinar client for about six months, and we’ve produced about 60 leads in that time. We've booked two clients, and one was a major bank where the woman actually took our automated webinar twice. She told me later that she thought the webinar was “fantastic."
eWebinar isn't just a webinar platform, it’s an automated video delivery platform. Our clients’ experiences have been great. And here's the funny thing – we’ve been so busy following up with the leads created from the system that we haven’t had time to upload our 200 new webinars! That’s how successful the system has been for us!
“eWebinar allows us to push our content into the marketplace and not worry about it.”
Another reason we love eWebinar is because it’s another strategy to talk to the marketplace. It's a strategy that allows us to produce content – which we love to do – and really push it out into the marketplace and not have to worry about it. When people take our webinars, we can see what percentage they completed, how they interacted with them, the questions they asked, their chat messages, their poll answers. I’ve never seen anything like it before.
“I’ve never seen anything like eWebinar before.”
If you're in the business of disseminating knowledge or information – whether it’s sales or non-sales – eWebinar just creates an incredible experience for you.
“You’re not at the mercy of technology with eWebinar, and I love that.”
I think eWebinar is great for so many people – business owners, heads of sales teams, those in the education world who use webinars to educate. The thing that I love is that you’re not at the mercy of technology with eWebinar. With live webinars, if something goes wrong, you’re stuck in that moment. But with eWebinar, you can craft a very rich experience for your audience.
Are you a business owner looking to improve your company’s day-to-day processes and improve communication and morale among your staff? Be sure to check out all of the amazing things that Progress Coaching can offer you!
…And if you’re an entrepreneur looking to offer product demos around the clock – all while offering a personalized interactive experience – click here to get started with eWebinar!
