How Greg Robertson turns a single presentation into an ongoing source of leads

[Transcript] Why do I love eWebinar? Well, I love webinars in general because my clients feel like it's a more interactive, more personal experience. They can see the presenter, interact with them, ask questions, answer a poll, click a call to action. That interactiveness is really great about webinars. They're also a great lead generation tool, because we can tout the exclusivity of watching a live webinar and people will sign up for that. But a lot of times people just sign up because they want to see the replay too. So it really works great both ways.

What I don't like about webinars is that they're prone to technical problems. Your computer could be having issues that day. You could have internet issues, sound issues, video issues. A lot could go wrong, and it seems like it does go wrong especially when you're doing something live.

That's what's great about eWebinar. It takes away all the bad but still keeps all the good. With an eWebinar, I can create something and make it pitch perfect. I can put my product in the best light, the presenter in the best light. It's like their best demo ever, because you're recording it ahead of time, but it still maintains that interactiveness. People can ask questions, participate in polls, click through calls to action. That interactivity is still there.

Plus, I can still use it as a great lead generation tool, because we premiere the video when it first goes out, and then it lives on for capturing more leads afterward. Having that interactivity really helps generate leads throughout, not just during a live moment. And there are no technical issues, because I've shot it ahead of time and I know everything is pitch perfect.

So I just love eWebinar. In fact, we're really starting to think, why do any live webinars at all? There's just too much risk. eWebinar for the win.