eWebinar is the best way to automate and scale your webinars without losing that personalized, 1on1 connection.
[Transcript] A big part of our job is to coach CS orgs on how to position themselves for maximum revenue impact so they can get the necessary budget to implement programs they need, and another big role I play is to help CS orgs do more with less. Which means automating what they can so their time can be used more efficiently and productively. After working with hundreds of companies the ability for companies to scale CS is a constant struggle given budget, resource and human capital constraints.
And this is especially true when it comes to delivering onboarding and training webinars. Customers love webinars because they get to interact with you and ask you questions, but they require an incredible amount of time and resources to execute.
Live webinars by nature do not scale because someone has to be there to do it live. This type of onboarding and training content I'm referring to is virtually the same every time, so, how many times can a person realistically do them over and over before burning out and feeling exhausted?
The problem gets worse if you're a company that has customers in different time zones, and that is the root cause of low attendance rates, which is counterintuitive to shortening time to first value.
The companies we work with realize how valuable webinars are in their business for delivering live onboarding and training. But I'd say a lot of companies, especially small/medium size ones, don't have the team and bandwidth to run them consistently. Not to mention, if you don't have someone to take the lead or if that person leaves your company, you're probably not doing any webinars at all. As a result, their customers aren't getting the education they need to adopt the product as quickly as they should, which has a negative impact on engagement and churn.
We see some companies have makeshift solutions like putting videos on YouTube or Wistia, and embedding them in their knowledge base. While that could be great for short form instructional content, it's not a great experience to substitute a webinar because a video doesn't have the 2-way engagement and interactivity that people love so much, particularly to ask questions through chat. It doesn’t allow you to build relationships with your customers early on in their journey.
This is why I was so excited to find eWebinar, and why we’ve decided to partner with them here at Growth Molecules to help our clients scale their digital CS program.
eWebinar is a webinar automation platform that turns any video into an interactive webinar that you can set on a recurring schedule or make available on demand. The platform lets attendees message you through their chat system (meaning you can have conversations in real-time or communicate asynchronously through email, just like Intercom) so you don't lose that 1on1 connection that makes webinars so compelling.
Using eWebinar, you can do hundreds of customer webinars around the clock every single month without a live host having to be in front of a camera all the time. This product can save you from doing the same, repetitive webinar over and over again.
Just think about the impact that would have on your onboarding time and adoption, and the breadth of content you’d be able to create if you no longer needed a person to be there delivering them.
And think about how happy your CS team would be with all the time they’d get back and all that additional content they'd be able to offer your customers. I know they will thank you for it!
Whether your program is low touch or high touch, consumers are shifting towards more on-demand content that they can consume on their own time rather than letting you dictate their schedule.
eWebinar is a powerful tool that can help companies transition to this way of communicating, which I know your customers will love.
I highly recommend eWebinar to any company that has made it a priority to build out and scale their CS programs. eWebinar is the best way to automate and scale your webinars without losing that personalized, 1on1 connection.
If you want to see how it works, join this eWebinar demo so you can get a feel for the experience just as your customers would. I’m sure you’ll be as impressed as I was. If you like what you see, you can sign up for their free trial.
And of course, if you ever need help with designing a program that can be scaled with eWebinar, feel free to connect with me on LinkedIn and get in touch. I’d be happy to hear from you.