7 Best Event Marketing Tools of 2025
Jake Lizarraga
When most people begin their search for event marketing software, they're operating under the assumption that they'll find an all-in-one tool that will cover their every need. In reality, event marketing is a complex, multi-step process that requires an entire tool stack to pull off successfully.
This guide will recommend the best tool for every step of the event marketing process!
7 best event marketing tools
The seven best event marketing tools in 2025 are:
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HubSpot (marketing automation)
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eWebinar (webinar platform)
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Zapier (workflow automation)
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Hoppier (gift card software)
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Buffer (social media management)
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Mailchimp (email automation)
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Eventbrite (ticketing platform)
Let's take a closer look at each of them below!
HubSpot: best marketing automation tool for event marketing
HubSpot is the market leader when it comes to marketing automation and customer relationship management tools. As such, it makes it a good starting point for centralizing your event marketing efforts and tracking their results.
It can help event marketers measure the reach of their campaigns, score any leads that come through, and track the entire customer journey of anyone who converts. That being said, HubSpot can get rather expensive as you start adding multiple team members and growing the size of your audience.
Cheaper competitors like Keap and ActiveCampaign could serve as viable alternatives for tracking event success on a budget. That said, they won't be able to match the 1,800+ integrations you'd find on the HubSpot App Marketplace which could make your event marketing tool stack less cohesive.
Pros:
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Leading CRM platform with marketing automation capabilities
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Extensive library of native integrations
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Affordable Starter plan
Cons:
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Expensive Professional and Enterprise plans
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Less reliable traffic data than Google Analytics
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Fewer automation capabilities on entry-level plan
eWebinar: best webinar platform for event marketing
eWebinar is the only webinar platform built with an exclusive focus on automation. This makes it a perfect match for event marketers who want to spend less time hosting events while actually getting a better return on each event they produce.
Flexible scheduling and higher attendance rates
When creating an automated webinar on eWebinar, you'll get three options to choose from:
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On-demand. Turning your recorded presentation into an on-demand webinar lets people attend it right after they register (while their interest is at its peak). You can also enable just-in-time webinars that are automatically scheduled to start within minutes of someone visiting your site.
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Recurring sessions. Alternatively, you can schedule your automated webinars to run on a recurring schedule. This lets people register for an upcoming session just like they would for a live webinar except without the host needing to give the same presentation over and over again.
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On-demand and recurring. You can also choose to enable both options at once. This is our recommendation since it lets registrants access the presentation immediately while still capturing any leads who may only have time to watch it later on.
By automating your webinar, you can use our scheduling capabilities to make the presentation far more convenient for registrants to attend — which increases attendance rates. In fact, our customers regularly report getting attendance rates of 80% to 90% or even higher:
Live chat and asynchronous email responses
No one enjoys hosting the same events over and over again. However, some event marketers may be hesitant to switch from live webinars to automated webinars because they assume they'll lose their ability to connect with attendees in the process.
Thankfully, eWebinar lets you keep all the live chat capabilities of live webinars so you can still have real-time conversations with those watching your presentation. Anytime you respond after the automated webinar has ended, your response will automatically be sent to the email address they used to register.
This gives you the best of both worlds by offering the time-saving benefits of automation without compromising your ability to communicate with prospects attending the event. To test our chat out for yourself, join our on-demand demo webinar and ask us a question!
Note: Our on-demand demo webinar has a lifetime attendance rate of 81% meaning 8 out of 10 registrants show up.
20+ unique interactions to choose from
While you might think that an automated webinar would make for a passive attendee experience, the opposite is actually true. Fostering interactivity is a lot harder when hosting a live webinar since you have to juggle presenting with responding to chat.
In contrast, creating an automated webinar lets you create a presentation that's interactive from beginning to end. eWebinar lets you insert any of our 20+ interactions by dragging the playhead to a particular point in your presentation and choosing which interaction you'd like to add.
By adding interactions like polls, quizzes, and tips you'll be able to keep attendees engaged for longer which boosts the average watch time of your webinar. To see just how interactive an automated webinar can be, watch our on-demand demo which was created using eWebinar!
Zapier: best workflow automation software for event marketing
Sticking with the theme of automation, Zapier helps you combine multiple integrations into automated workflows that streamline your event operations. You can use Zapier to back up event details to Google Sheets, subscribe attendees to your newsletter, send out automated messages to leads, and more.
Zapier works with over 8,000 applications which means it'll likely be able to connect to all the other tools in your event marketing tech stack. In fact, even eWebinar has its own Zapier integration that turns attendees into CRM contacts and auto-registers them to follow-up events.
By connecting all your solutions using Zapier, you'll also make it easier to gain valuable insights into attendee behavior and sync data between various analytics dashboards. This results in more reliable reporting during event campaigns.
Pros:
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8,000+ applications are compatible with Zapier (with hundreds more added each year)
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Four months free for customers who pay for their subscription annually
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Free plan that lets you automate up to 100 tasks each month
Cons:
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Usage-based pricing can get expensive as the number of automated tasks grows
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Somewhat steep learning curve for those who are new to workflow automation
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No mobile apps for iOS or Android devices
Hoppier: best gift card software for event marketing
In-person events garner massive foot traffic due to the allure of swag bags and other freebies that attendees can use to justify the cost of attending. Conversely, this is where virtual events tend to fall short as you'll rarely see any added incentives when registering and attending events online.
Hoppier changes that by letting event marketers send rewards and gifts to online attendees in over 60 countries. There are over 10,000 rewards to choose from and you'll even be able to recover any unused funds if certain attendees don't redeem them.
You can even issue white-labeled gift cards with your company logo that provide real-time reporting on how much is being spent, by who, and where they're redeeming it. These insights help you make smarter decisions on which incentives to offer in future events.
Pros:
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Pay-as-you-go entry-level plan with a 5% fixed fee on each gift card
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Company branding on virtual gift cards issued to event attendees
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10,000+ options to choose from (or ~500 on Hopper Lite)
Cons:
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No unused funds recovery on the pay-as-you-go plan
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Quote-based pricing on the Starter plan or higher
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Only works in 60 out of 195 countries worldwide
Buffer: best social media management for event marketing
Social media management tools are a staple of event marketing tool stacks. After all, social media posts are frequently used to promote upcoming events (whether they're being held in-person or online). Buffer has been the go-to choice for social media management over the past 15 years.
It supports 11 social platforms like Facebook, LinkedIn, Pinterest, Instagram, YouTube, TikTok, X (Twitter), and more — which is ideal since event marketing strategies often rely on multi-channel reach to maximize attendance.
If you're on the freemium plan then Buffer will only let you connect three channels but that should still be more than enough for most event management/promotion use cases. Paid subscriptions will bill users based on how many social media platforms they link to their Buffer account.
Pros:
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Free plan for up to three different social media channels
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Gathers engagement data on each post and channel
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Supports 11 social platforms for event promotion
Cons:
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Subscriptions charge based on how many channels you're posting on
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Only offers 30-day engagement data on the free plan
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AI assistant's content quality could be better
Mailchimp: best email automation platform for event marketing
Aside from social media management, email marketing is another promotion channel that event marketers often rely on to drive people towards upcoming events. Mailchimp has remained the most reliable email marketing platform for more than two decades — and for good reason.
Mailchimp helps you automate email sequences and turn CRM contacts into newsletter subscribers with seamless integrations. Users also get access to over a hundred templates that speed up the content creation process.
Best of all, Mailchimp lets you A/B test your subject lines, design/formatting, body content, and delivery times to continuously improve performance. You can even conduct multivariate tests with up to eight campaign variations to see which combination yields the highest engagement and conversion rates.
Pros:
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Integration and automation capabilities
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100+ email templates to choose from
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A/B and multivariate testing
Cons:
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Steep price increases as your mailing list grows
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Unintuitive user interface and navigation
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Variable email deliverability rates
Eventbrite: best ticketing platform for event marketing
Last but not least, no event marketing list would be complete without a ticketing platform like Eventbrite. While many event marketers have shifted to virtual events, plenty of event organizers still prefer an in-person experience.
In 2023 alone, Eventbrite sold 300 million tickets for over five million events across 180 countries. Eventbrite lets attendees sort events by location, price, and interests to maximize discoverability. This makes them an ideal event planning platform for live events.
The only downside is Eventbrite's complex fee structure. They charge a 3.7% +$1.79 service fee for each ticket sold plus a 2.9% payment processing fee on every order. Thankfully, they don't charge any fees for free events.
Pros:
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Hundreds of millions of tickets sold annually
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Global reach across 180 countries
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Zero-fee service for free events
Cons:
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Complex fee structure
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Cumbersome data entry
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High-competition platform
Conclusion
The complex process that makes the top event marketing tools important in the first place is also what makes them so hard to choose. That said, we hope our detailed overviews of the top solutions on the market help you find the right software for all your event marketing needs.
Of course, this isn't an exhaustive list of every software you'll need for event marketing. For instance, most internal collaboration solutions (e.g. project management tools or video conferencing platforms) mainly come down to preference and are beyond the scope of this article.
If you want to run a successful event with higher attendance rates in a fraction of the time, watch our on-demand demo today!
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