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Melissa Kwan
Melissa Kwan

Melissa Kwan is the Cofounder and CEO of eWebinar, an on-demand video software with chat that lets companies run their demos, onboarding calls, and training sessions without anyone having to be there live. The idea came from her previous SaaS company, where she delivered the same sessions live for years and could only ever reach a fraction of her prospects and customers. She founded eWebinar to help people grow their business without growing their workload.

Melissa is a three-time bootstrapped founder with 15 years of startup experience. Specializing in B2B sales and business development, she has built companies with very few resources by automating what she could, outsourcing wherever possible, and inspiring talented people to join her with shared focus and enthusiasm.

Her previous company, Spacio, was the leading open house lead generation software in real estate, acquired by HomeSpotter in 2019 after four years. Before Spacio, she founded Flat World Apps, which built marketing apps for real estate developers selling residential pre-sales. She started her career selling real estate in Vancouver, then spent time in international trade in Hong Kong before moving into enterprise software. At 27, she left her job as an inside sales executive at SAP to start her first company.

That path through manufacturing, real estate, enterprise sales, and SaaS shapes how she thinks about building businesses. Over the last decade she has come to believe that happiness should be the foundation of a career rather than the result of one, and that it comes from designing your life with intention.

Melissa writes about bootstrapping with limited resources, on-demand delivery, product-led growth, life design, and the founder journey. Her writing has appeared in Forbes and Business Insider. She hosts the ProfitLed Podcast and writes a weekly Substack newsletter, "your founder next door," where she documents building eWebinar without outside funding.

She's a digital nomad who travels 10 months of the year and calls Amsterdam, New York, and Hong Kong home.

34 articles by Melissa Kwan

Real Estate Agent Marketing: How to Get Buyers and Sellers to Notice You

Real Estate Agent Marketing: How to Get Buyers and Sellers to Notice You

A practical guide to real estate agent marketing, from farming a neighborhood to giving buyers and sellers a private, on-demand video introduction to your service

September 2, 2026
How to Onboard New Real Estate Agents (Complete Checklist)

How to Onboard New Real Estate Agents (Complete Checklist)

A step-by-step onboarding checklist for new real estate agents, from preboarding and compliance to 30/60/90-day milestones. Deliver training without webinar burnout.

September 2, 2026
Recruiting Real Estate Agents: How to Attract Top Producers

Recruiting Real Estate Agents: How to Attract Top Producers

A practical guide to recruiting real estate agents, from building a target list off public license data to giving top producers a private showing of your brokerage.

September 2, 2026
6 Best Navattic Alternatives to Run Interactive Product Demos

6 Best Navattic Alternatives to Run Interactive Product Demos

Compare 6 Navattic alternatives on first-party pricing, features, and fit, from Storylane to Consensus, plus where a guided demo with chat belongs in your funnel.

August 19, 2026
Mortgage Broker Sales Training: How to Build an Effective Program

Mortgage Broker Sales Training: How to Build an Effective Program

Learn how to build a mortgage broker sales training program that improves onboarding, reinforces key skills, and helps brokers sell more effectively.

August 19, 2026
8 Ways to Reduce Customer Churn (2026 Guide)

8 Ways to Reduce Customer Churn (2026 Guide)

Twelve practical ways to reduce customer churn, from onboarding and feature training to failed payments and cancellation flows, with benchmarks and named examples.

August 19, 2026
7 Best On-Demand Video Platforms in 2026, Compared

7 Best On-Demand Video Platforms in 2026, Compared

We reviewed the best on-demand platforms on pricing, features and reviews, so you buy the right type whenever you’re getting one.

August 6, 2026
Frequently Asked Questions from the eWebinar Demo & Overview

Frequently Asked Questions from the eWebinar Demo & Overview

eWebinar demo FAQ. Why it exists, what it costs, how chat works, what setup takes. Your most common questions answered.

July 31, 2026
7 Best Sales Training Software Tools for Tech Startups

7 Best Sales Training Software Tools for Tech Startups

Explore 7 top sales training software for tech startups in 2026. Compare features, pricing, pros, cons, ideal use cases, and more.

July 24, 2026
7 Best Demo Automation Software for B2B Sales Teams in 2026

7 Best Demo Automation Software for B2B Sales Teams in 2026

Objective comparison of 7 demo automation tools for B2B sales teams across pricing, pros, cons, etc. Plus, how to choose the right fit for your sales motion.

July 21, 2026
How to Train Your Sales Team: A Step-by-Step Guide

How to Train Your Sales Team: A Step-by-Step Guide

A practical guide to building a sales training program that sticks. Covers five steps that turn new reps into consistent performers.

July 21, 2026
Best Automated Webinar Software (2026 Buyer’s Guide)

Best Automated Webinar Software (2026 Buyer’s Guide)

Compare the 12 best automated webinar software platforms of 2026. Explore features, pricing, pros, cons, and pick the right fit for your business.

July 16, 2026
How to Create a Corporate Training Program: A Step-by-Step Guide

How to Create a Corporate Training Program: A Step-by-Step Guide

Discover how to build a corporate training program that scales. Learn five practical steps for planning, delivering, and improving employee training.

July 16, 2026

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