Melissa Kwan
Melissa Kwan

Melissa Kwan is the Cofounder and CEO of eWebinar, a platform that turns pre-recorded videos into automated, interactive webinars. The idea was born from the soul-crushing experience of giving the same webinar over and over again while onboarding and training customers at her previous SaaS company. She founded eWebinar to free people from that trap, so they could get their time back and spend it doing something they value more instead of being tied to Zoom.

Melissa is a three-time bootstrapped founder with 15 years of startup experience. As a revenue-driven founder specializing in B2B sales and business development, she has learned how to build companies with very few resources by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm. Her previous company, Spacio, was the leading open house lead generation software in real estate, acquired by HomeSpotter in 2019 after four years. Before Spacio, she founded Flat World Apps, which built marketing apps for real estate developers selling residential pre-sales. She left her job as an inside sales executive at SAP in Vancouver at 27 to start her first company.

Before tech, Melissa worked in international trade at a commercial and hotel furniture manufacturer in Hong Kong and then at a hospitality furniture company in Vancouver. That unconventional path through real estate, manufacturing, enterprise sales, and SaaS is part of what shapes her perspective on building businesses. Over the last decade, she has come to believe that happiness should be the foundation of one's career, not the other way around, and that the way to achieve this is by intentionally designing your life.

Melissa writes extensively about bootstrapping with limited resources, life design, pursuing freedom, automated webinars, product-led growth, and the founder journey. Her writing has appeared in Forbes and Business Insider. She is the host of the ProfitLed Podcast and writes a weekly Substack newsletter called "your founder next door", where she documents her journey building eWebinar toward $5M ARR with no outside funding.

She's a digital nomad who travels 10 months of the year and calls Amsterdam and Hong Kong home.

12 articles by Melissa Kwan

Best Automated Webinar Software (2026 Buyer’s Guide)

Explore the best automated webinar software platforms, compare features and pricing, and find the right tool for your business.

April 7, 2026

Best Evergreen Webinar Software (2026 Buyer’s Guide)

Our guide reviews the best evergreen webinar software to convert your top webinars into long-term assets. We cover eWebinar, EverWebinar, Demio, & more.

April 6, 2026

6 Ways to Increase Webinar Attendance Rates (2026)

Learn proven strategies to increase webinar attendance rates, including how automated webinars attract more attendees.

April 3, 2026

eWebinar + Descript: AI-edited Videos Published Direct to eWebinar

With the eWebinar Descript integration, you can simplify the creation of an automated webinar.

March 20, 2026

How to Script an Effective On-Demand Product Demo — And Convert Leads Without Talking to Them!

Summary of a sales workshop from eWebinar CEO, Melissa Kwan, covering the 5 elements of an effective on-demand demo and how to convert leads on autopilot.

January 29, 2026

25 Ways to Promote an On-Demand Evergreen Webinar

Promoting an evergreen on-demand webinar is totally different from promoting a live webinar, so we've compiled a list of 25 ideas for how to do it right.

March 11, 2025

Why We Set Out to Build the Best Automated Webinar Platform

Before eWebinar, automated webinar platforms have five key gaps: they don’t focus on automation, their product quality is subpar, they sell disingenuous

July 2, 2024

Frequently Asked Questions from the eWebinar Overview & Demo

Answers to frequently asked questions (FAQ) from people who attended eWebinar's 20-minute product demo and are considering signing up for our free trial.

June 26, 2024

Sell Your Online Course on Autopilot with This Profitable Webinar Template

Haley Burkhead of Recurring Profit designed the Profitable Webinar Template for Course Creators inside eWebinar.

April 28, 2024

eWebinar Update: Interactions Browsing Experience + 3 New Interactions

August 2022 eWebinar launches a visual experience for selecting interactions + three brand new interactions: Agenda item, Pause video, and Image overlay.

January 19, 2024

How to Escape the Hell of Doing the Same Demo or Onboarding Webinar 1000X Over

After living in 'webinar hell' for years, Melissa Kwan set out to build eWebinar, software that would let her — and others like her — escape that hell forever.

January 18, 2024

eWebinar Partners with REACH Program to Help Real Estate Tech Startups Scale Agent Onboarding and Training

eWebinar partners with NAR’s REACH technology growth scale-up program to offer its new cohorts an innovative platform to scale agent onboarding & training.

January 16, 2024