Melissa Kwan
Melissa Kwan

Melissa Kwan is the Cofounder and CEO of eWebinar, an on-demand video platform with chat that helps run demos, onboarding, and training sessions 24/7, on autopilot. The idea was born from the soul-crushing experience of living on Zoom while selling to prospects and training customers at her previous SaaS company. She founded eWebinar to help people grow their business without growing their workload, while reclaiming their time.

Melissa is a three-time bootstrapped founder with 15 years of startup experience. As a revenue-driven founder specializing in B2B sales and business development, she has learned how to build companies with very few resources by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm.

Her previous company, Spacio, was the leading open house lead generation software in real estate, acquired by HomeSpotter in 2019 after four years. Before Spacio, she founded Flat World Apps, which built marketing apps for real estate developers selling residential pre-sales. She left her job as an inside sales executive at SAP in Vancouver at 27 to start her first company.

Before tech, Melissa worked in international trade at a commercial and hotel furniture manufacturer in Hong Kong and then at a hospitality furniture company in Vancouver. That unconventional path through real estate, manufacturing, enterprise sales, and SaaS is part of what shapes her perspective on building businesses. Over the last decade, she has come to believe that happiness should be the foundation of one's career, not the other way around, and that the way to achieve this is by intentionally designing your life.

Melissa writes extensively about bootstrapping with limited resources, life design, pursuing freedom, automated webinars, product-led growth, and the founder journey. Her writing has appeared in Forbes and Business Insider. She is the host of the ProfitLed Podcast and writes a weekly Substack newsletter called "your founder next door", where she documents her journey building eWebinar toward $5M ARR with no outside funding.

She's a digital nomad who travels 10 months of the year and calls Amsterdam and Hong Kong home.

31 articles by Melissa Kwan

6 Best Navattic Alternatives to Run Interactive Product Demos

6 Best Navattic Alternatives to Run Interactive Product Demos

Compare 6 Navattic alternatives on first-party pricing, features, and fit, from Storylane to Consensus, plus where a guided demo with chat belongs in your funnel.

August 19, 2026
Mortgage Broker Sales Training: How to Build an Effective Program

Mortgage Broker Sales Training: How to Build an Effective Program

Learn how to build a mortgage broker sales training program that improves onboarding, reinforces key skills, and helps brokers sell more effectively.

August 19, 2026
8 Ways to Reduce Customer Churn (2026 Guide)

8 Ways to Reduce Customer Churn (2026 Guide)

Twelve practical ways to reduce customer churn, from onboarding and feature training to failed payments and cancellation flows, with benchmarks and named examples.

August 19, 2026
7 Best On-Demand Video Platforms in 2026, Compared

7 Best On-Demand Video Platforms in 2026, Compared

We reviewed the best on-demand platforms on pricing, features and reviews, so you buy the right type whenever you’re getting one.

August 6, 2026
Frequently Asked Questions from the eWebinar Demo & Overview

Frequently Asked Questions from the eWebinar Demo & Overview

eWebinar demo FAQ. Why it exists, what it costs, how chat works, what setup takes. Your most common questions answered.

July 31, 2026
7 Best Sales Training Software Tools for Tech Startups

7 Best Sales Training Software Tools for Tech Startups

Explore 7 top sales training software for tech startups in 2026. Compare features, pricing, pros, cons, ideal use cases, and more.

July 24, 2026
7 Best Demo Automation Software for B2B Sales Teams in 2026

7 Best Demo Automation Software for B2B Sales Teams in 2026

Objective comparison of 7 demo automation tools for B2B sales teams across pricing, pros, cons, etc. Plus, how to choose the right fit for your sales motion.

July 21, 2026
How to Train Your Sales Team: A Step-by-Step Guide

How to Train Your Sales Team: A Step-by-Step Guide

A practical guide to building a sales training program that sticks. Covers five steps that turn new reps into consistent performers.

July 21, 2026
Best Automated Webinar Software (2026 Buyer’s Guide)

Best Automated Webinar Software (2026 Buyer’s Guide)

Compare the 12 best automated webinar software platforms of 2026. Explore features, pricing, pros, cons, and pick the right fit for your business.

July 16, 2026
How to Create a Corporate Training Program: A Step-by-Step Guide

How to Create a Corporate Training Program: A Step-by-Step Guide

Discover how to build a corporate training program that scales. Learn five practical steps for planning, delivering, and improving employee training.

July 16, 2026
We Reviewed 7 Best B2B Customer Onboarding Software in 2026

We Reviewed 7 Best B2B Customer Onboarding Software in 2026

Uncover the 7 best B2B customer onboarding software platforms in 2026. Objective reviews, pricing, pros, and cons to choose the right fit.

July 16, 2026
Here Are The 7 Best Customer Training LMS in 2026

Here Are The 7 Best Customer Training LMS in 2026

7 customer training LMS platforms compared objectively across pricing, pros, cons, and which one fits your team’s stage and goals.

July 15, 2026
How to Onboard Customers Faster: 5 Steps That Actually Work

How to Onboard Customers Faster: 5 Steps That Actually Work

Five steps to build a customer onboarding process that gets new users to value faster, scales without adding headcount, and holds up for complex products.

June 15, 2026