Season 2

Melissa and Todd bust bootstrapping myths by revealing what actually moved the needle—and what flopped—across 54 months building eWebinar to $1M ARR.

A sales-led founder stumbles into PLG and figures it out the hard way — here are the 9 real lessons learned building a self-serve SaaS from scratch.

Tired of VCs dismissing your business as "just a lifestyle play"? Melissa and Todd reframe what that label really means and share the intentional decisions behind building a company where happiness drives every choice.

Melissa and Todd reveal 5 real pricing mistakes that cost them dearly — including one fix worth $30K/month overnight — and what they'd do differently.

Chasing enterprise deals can drain your resources fast. Melissa and Todd break down the real costs of going upmarket and why self-serve SaaS might already be your best growth path.

Real hiring mistakes cost $450k — but the bigger loss was time. Learn which candidate profiles to avoid, when agencies fail startups, and why "fire fast" is the most important skill to master.

After 18 months building in a silo with zero users, Melissa shares the raw milestones that signaled eWebinar was becoming a real business — from early customer signals to painful scaling issues.

Melissa shares why she turned to LinkedIn after running out of leads — and how she built a content machine that earned 3.7M impressions, 20K followers, and real business results.

Melissa and Todd reveal the exact zero-dollar tactics that took eWebinar to $1M ARR — from evergreen content to podcast guesting — and why paid ads should always be your last resort.

Melissa and Todd share real customer horror stories and reveal how setting firm boundaries — not blind compliance — builds healthier business relationships and protects your team.

Melissa and Todd reveal why free users drain your resources without converting, and how raising prices and shortening trials actually drove better results for eWebinar.

Melissa and Todd burned $130k on affiliate marketing in 10 months, generating just $500/month in revenue. Hear what went wrong and what you need before this channel can work.

Early-stage startups can't rely on data that doesn't exist yet. Learn how eWebinar built their product roadmap by listening to customers and trusting instincts over metrics.

Melissa and Todd share 10 real GTM failures — from wasted ad spend to ineffective Product Hunt launches — and the honest lessons learned from each misfire.

After burning $10k+ cycling through agencies that couldn't deliver, Melissa took SEO in-house — here's why owning your content strategy is non-negotiable when it's your primary revenue source.

Todd and Melissa break down what "lean" really means as bootstrapped founders — from where to spend vs. cut, to the money mistakes they've made so you don't have to.

Your best marketing copy is hiding in plain sight — inside your customers' own words. Learn how to extract it through interviews, build an Ideal Customer Profile, and turn real customer language into messaging that sells.

Why every founder must sell before hiring salespeople — plus how to find first prospects, turn objections into roadmap fuel, and separate signal from noise in customer feedback.

After 18 months building eWebinar, the "build it and they'll come" dream collided with reality — customers didn't even understand the product. Here's what happened next.

How eWebinar survived the chaos of MVP launch — from feature rabbit holes to finally shipping — and the strategy behind converting 85% of trial users at their very first billing date.

How eWebinar chose a free trial over freemium, priced by active webinars instead of attendees, and why low pricing was a deliberate strategy to set customer expectations — not just win sales.

Todd shares how competitive research turned skepticism into conviction, and how ruthless feature-cutting got eWebinar from idea to launch in 16 months without falling into endless development loops.

Attracting an elite CTO takes more than equity — learn what seasoned technical co-founders actually need to say yes, and how to structure the deal when they do.

After two failed attempts at managing developers, Melissa found her CTO and co-founder the hard way — and learned how to recruit senior talent willing to bet on a vision before a product even exists.

Bootstrapping isn't about having zero capital — it's a lifestyle choice that shapes hiring, culture, and every business decision. Melissa shares why she chose it for eWebinar and what founders get wrong about it.

How Melissa filtered 1,000 ideas down to one by prioritizing happiness over experience — plus what convinced a seasoned executive to bet everything on a startup with no product yet.

Melissa pulls back the curtain on bootstrapping eWebinar from $0 to $1M ARR in 36 months — the real wins, costly mistakes, and hard lessons most founders never talk about.