Concepts

Destinations are the various places where people can access your webinar, including dedicated landing pages, embedded widgets, content hubs, and direct webinar room links. Most effective webinar setups use multiple destinations to maximize viewing opportunities and reach audiences wherever they already spend time.

Distribution involves three methods for directing people to your webinar: direct communication (targeted outreach to known contacts), contextual distribution (timely in-app prompts based on user behavior), and broadcast distribution (scalable channels like websites and social media). While eWebinar provides the destination and entry points for your webinar, you're responsible for driving traffic through these distribution channels to achieve effective attendance.

This article explains different methods for balancing ease of access with lead capture when getting viewers into webinars, covering approaches from standard registration forms to ungated access with optional mid-webinar contact capture. The key tradeoff is between friction (which improves lead capture) and accessibility (which increases attendance), with the right approach depending on your specific goals and audience.