Playbooks

This guide helps users configure their eWebinar's scheduling and chat settings by choosing from four scenarios: Scenario 1 (recommended default for maximum reach), Scenario 2 (strict chat coverage), Scenario 3 (event-style simulive), or Scenario 4 (on-demand library with no chat). Each scenario includes specific recommendations for schedule settings, chat preferences, and operational considerations to match different business needs and response capabilities.

This scenario optimizes for maximum attendance and engagement by offering multiple access options including scheduled sessions, on-demand viewing, and just-in-time registration, allowing attendees to join when their interest is highest. It serves as the recommended default configuration because it unlocks eWebinar's core advantages of immediate access, global flexibility, and continuous availability while managing chat expectations through clear response time guidelines.

This scenario configures eWebinars to only run during your actual support hours, ensuring chat responses meet strict SLA requirements by limiting session availability to when your team is staffed. It prioritizes operational consistency and reliable response times over flexibility and scale.

This scenario allows teams to automate webinar content while maintaining scheduled sessions only, making it easier to manage chat coverage but limiting attendance growth since viewers can only join at fixed times. eWebinar recommends transitioning to more flexible scenarios to maximize the benefits of automation like increased scale and engagement.

This scenario configures eWebinars as a fully self-serve, on-demand library that maximizes immediacy by allowing 24/7 access without any scheduled sessions or live chat interaction. It's ideal for content libraries and resource-focused webinars where operational simplicity is prioritized over real-time engagement, though it trades off interactive benefits for convenience.

This guide explains how to strategically plan interactive elements for your eWebinar by first identifying your goals (training/onboarding vs. sales/marketing), then determining what information you need to collect and what actions you want attendees to take. The process involves working these core interactions into your script and recording with interactivity in mind to maximize engagement and achieve better outcomes.