Scenario 4: Self-Serve Library

When configuring the Schedule and Chat tabs of your eWebinar, we recommend picking from one of four common approaches — the one that most closely fits what you're trying to accomplish — and using it as a starting point. This is the fourth of the four scenarios.

To explore all four, see the Schedule + Chat Setup Guide →

What this scenario optimizes for

This model maximizes immediacy by offering on-demand access at any time. It is operationally simple and works well for teams that do not want to manage chat.

This is best for fully self-serve use cases, content libraries, or scenarios where the eWebinar is a resource rather than an interactive experience.

Why this scenario exists

Some teams want an eWebinar to be available 24/7 with virtually no operational overhead. This model supports that by removing scheduled and just-in-time sessions and chat.

Because attendees can access the eWebinar immediately, this model supports high availability. However, it sacrifices the benefits of live, direct communication.

How it manages chat expectations

Chat is disabled, so attendees do not expect real-time interaction.

Optionally, an email form can be used for questions. This shifts communication to an asynchronous channel and removes the expectation of immediate responses.

Schedule tab

Event type: On-demand only

Scheduled sessions: Off
On-demand sessions: On*
Just-in-time sessions: Off
Replays: On*

Hours of operation: No

* You may wish to enable only one of these options. If so, you must decide which option best fits your needs. Our Replay Guide will help you do that.

Chat tab

Chat preferences: Email form (Recommended) or disabled completely. (We do not recommend the latter, since it means attendees literally have no way to contact you.)

Moderators: N/A

Moderator notifications: N/A

Welcome messages: N/A

Auto response: N/A

Tradeoffs

  • Engagement is typically lower than other scheduling scenarios, because the experience feels more like a standard recorded video and, therefore, less differentiated.
  • Chat is no longer a real-time channel. You lose the opportunity to answer questions in the moment, which can reduce conversions and attendee confidence. It also removes the feeling of a high-touch experience.
  • Follow-up becomes more important. Since there’s no live interaction, email sequences and post-viewing CTAs must do more of the work.
  • Engagement and watch-time improvements depend heavily on how well you adapt your script for automation and interactivity.