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Scenario 4: Self-Serve Library

Below is one of four common approaches to scheduling an eWebinar.

When deciding how to configure the Schedule and Chat of your eWebinar, a good starting point is to choose the scenario that most closely fits with your team’s goals, capacity, and how quickly you feel you must respond to chat.

See and choose one of the four scenarios here.

What this scenario optimizes for

This model maximizes immediacy by offering on-demand access at any time. It is operationally simple and works well for teams that do not want to manage chat.

This is best for fully self-serve use cases, content libraries, or scenarios where the webinar is a resource rather than an interactive experience.

Why this scenario exists

Some teams want a webinar to be available 24/7 with virtually no operational overhead. This model supports that by removing scheduled sessions, just-in-time sessions, and chat.

Because attendees can access the webinar immediately, this model supports high availability. However, it sacrifices the benefits of live, direct communication.

How it manages chat expectations

Chat is disabled, so attendees are not encouraged to expect real-time interaction.

Instead, an email form is used for questions. This shifts communication to an asynchronous channel and removes the expectation of immediate responses.

Details of recommended configuration

Schedule tab

Event type: On-demand only

Scheduled webinars: Off
On-demand webinars: On
Just-in-time webinars: Off
Replays: Yes

Hours of operation: No

Chat tab

Chat preferences: Email form (Recommended) or disabled completely. (We do not recommend the latter, since it means attendees literally have no way to contact you.)

Moderators: N/A

Moderator notifications: N/A

Welcome messages: N/A

Auto response: N/A

Tradeoffs

  • Engagement is typically lower than other scheduling scenarios, because the experience feels more like a standard recorded video and, therefore, less differentiated.
  • Chat is no longer a real-time channel. You lose the opportunity to answer questions in the moment, which can reduce conversions and attendee confidence.
  • Follow-up becomes more important. Since there’s no live interaction, email sequences and post-webinar CTAs must do more of the work.
  • Engagement and watch-time improvements depend heavily on how well you adapt your webinar script for automation and interactivity.