Interactions are the primary way you design the experience of your eWebinar.
They help you collect useful information, guide people toward action, reinforce key ideas, and keep attendees engaged throughout the presentation — which means longer watch times.
The easiest way to decide which interactions to add to your eWebinar is to follow a simple, repeatable process:
- Identify your use case
- Answer two planning questions
- Choose your interactions
- Decide which ones to call out in your script
- Fill in the gaps
For a full reference of every interaction eWebinar supports — what it does, when to use it, and concrete examples — refer to the Interactions Feature Guide.
1. Identify your use case
Before choosing interactions, start by identifying your use case.
Your use case will shape:
- What you want to know about attendees
- What you want people to do
- What success looks like
The large majority of use cases fall into one of two categories:
Training and onboarding
If your eWebinar is for training or onboarding, your goal is to help people understand something and put it into practice.
You may care about:
- What attendees have already done (before attending)
- Whether they meet prerequisites
- Whether they understand key concepts
- What their goals or expectations are
- Where they are in the process
- Whether they are making progress
- Whether they need help
You are also guiding people to take action, such as:
- Trying a feature
- Completing a task
- Confidently navigating a system or product
- Applying what they've learned
In some cases, you may also want to measure success — for example, whether someone completed a step, used a feature, or improved over time.
Sales and marketing
If your eWebinar is for sales or marketing, your goal is to guide people toward a decision and get them to take a specific action.
This action is your primary CTA, for example:
- Booking a call
- Starting a trial
- Signing up
- Making a purchase
Note: In a marketing context, you may have already achieved your primary goal by capturing the lead through registration.
You may care about:
- Whether attendees understand the problem
- How they are solving it today
- What problem they want to solve
- What success would look like
- How qualified they are as a lead or prospect
- What their level of interest is
- What objections or questions they have
- How they found you
Everything in your eWebinar should support helping attendees feel confident taking the next step of your CTA.
Blending both use cases
Some eWebinars blend both — for example, a training-style presentation with a sales CTA at the end. If that's you, draw from both sets of planning questions and let your script guide where each fits.
2. Answer two planning questions
Once you know the use case, answer these two questions:
What do I want to know?
Use this question to identify the information you want to collect from attendees.
Training and onboarding
This might include:
- What have they done so far?
- What is their current level of experience?
- Do they understand what you just taught?
- Are they ready for the next step?
- What are they trying to accomplish?
- Where are they getting stuck?
- Did the training help?
Sales and marketing
These usually come in the form of qualifying questions and might include:
- What problem are they trying to solve?
- How are they solving it today?
- What is their role or use case?
- How interested are they?
- What objections or questions do they have?
- Are they ready to take the next step?
- What would make this worth buying?
What do I want people to do?
Next, use this question to identify the actions you want attendees to take.
Training and onboarding
This might include:
- Complete a task
- Try a feature
- Follow along in the product
- Answer a quiz
- Register for the next training
- Ask for help
- Review a resource
Sales and marketing
This usually centers on your primary CTA. Ask:
- What is the one action you want attendees to take as a direct result of attending your eWebinar? (This is your primary CTA — your conversion event.)
- Do I want them to book a call?
- Start a trial?
- Sign up?
- Purchase?
- Register for the next eWebinar?
- Request follow-up?
You may also have secondary calls to action, but they should support the primary goal — or function as an alternative for those who may not yet be ready to take the primary action.
3. Choose your interactions
Once you know what you want to know and what you want people to do, choosing the right interactions becomes straightforward. They fall into three categories:
Ask or learn about attendees
Use these to collect input, understand your audience, check comprehension, and capture intent.
Poll, Question, Quiz, Feedback, Contact form, Private message
Get people to take action
Use these to drive attendees toward a meaningful next step.
For your primary CTA (conversion tracking available):
Call to action, Special offer, Next webinar, Contact form, Conversion alerts
For other CTAs (no conversion tracking):
Link, Image overlay, Button overlay, Hotspot
Share something valuable
Use these to reinforce ideas, add credibility, share resources, or create interactive moments directly in the video.
Link, Tip, Testimonial, Image overlay, Button overlay, Hotspot
For the full detail on each interaction — what it does, when to use it, and concrete examples — refer to the Interactions Feature Guide →
Use your script to guide your choices
Once you know which categories apply to your situation, go through your script with them in mind. Look for moments where an interaction fits naturally — a pause, a question, a transition. Those are your easiest placements.
For information you want to collect but don't have a natural moment for yet, you have two options: find the closest relevant moment in your script and place the interaction there anyway, or adapt your script slightly to create a logical opening for it. Even a small addition — "Before we move on, I'd love to know..." — can make a placement feel intentional rather than forced.
A common mistake is treating all interactions like gap-fillers — adding them just because the timeline feels empty rather than because they serve a purpose. Attendees notice. Interactions that feel random or forced erode trust in the experience rather than building it. The planning questions in this step exist to make sure your main interactions have a reason to be there.
That said, not every interaction needs a deep reason — filling in gaps with a light check-in or a quick moment of engagement is perfectly fine. What matters is that your core interactions are intentional.
4. Decide which interactions to call out in your script
By the time you've chosen your interactions, you already have a sense of where they'll go. The remaining question is which ones to actually reference out loud — because calling attention to every interaction creates fatigue and makes them all feel the same weight.
The ones worth calling out are your core interactions — the ones tied to your most important planning questions. A verbal cue makes attendees stop, pay attention, and respond. Used selectively, these become the defining moments of your eWebinar.
Everything else gets placed silently. The timing and relevance does the work.
Core interactions: write them into your script
For your core interactions, write a verbal cue into your script that introduces them naturally. The goal is for the interaction to feel like part of the presentation, not something that appeared out of nowhere.
Your primary CTA should always be treated as a core interaction — it's the most important action you want attendees to take, and it deserves a deliberate setup in your script.
For example:
- "Let me ask you a quick question before we move on…" (poll or question)
- "Here's a quick check to make sure this is landing…" (quiz)
- "If you want help applying this, fill out the form that just appeared." (contact form)
- "If you're ready, click the sign up button coming up now." (call to action)
This is part of what makes eWebinar feel live — when an interaction is set up naturally in the script, attendees experience it as something happening right now, not something tacked onto a recording.
Supporting interactions: place them silently
Supporting interactions are ones you place at natural moments without calling attention to them — to fill a gap, reinforce an idea, or share a resource. If the timing is right and the content is relevant, they add value without needing a verbal cue.
We recommend noting even your supporting interactions in your script — just a line marking where each one will appear. When you get to building your eWebinar, you'll know exactly where everything goes and the setup becomes straightforward.
When you really need a response: auto-pause and required interactions
For your most important core interaction, you have two ways to make sure attendees don't skip past it:
Auto-pause stops the video automatically at that moment, giving attendees time to respond or take action before the presentation continues. They can resume whenever they're ready. If you use auto-pause, write a brief cue into your script so attendees know what to do:
- "Take a moment to answer the question — I'll give you a minute before we continue."
- "Go ahead and try this in your account. The video will pause here and pick back up when you're ready."
Required takes it one step further: the video won't continue until the attendee responds. Use this very sparingly. It's powerful, but forcing a response carries a real risk of attendees dropping out entirely.
For most eWebinars, one auto-pause or required interaction is enough. Two is the maximum.
For a more advanced strategy, you can use a required interaction to surface conditional follow-up content based on the attendee's response. Learn more about conditional display →
Using an existing recording
If you're working with an existing recording and it's not practical to re-record, skip the scripting steps above. Focus instead on placing interactions at natural moments in the video — pauses, transitions, or points where the presenter asks a question or introduces a new idea.
You can also add a pre-recorded intro at the beginning to set up the interactive experience before the main content begins.
Learn more about adapting your script →
Learn how to add an intro without re-recording →
Use interactions during housekeeping
Housekeeping is separate from your planning questions — you're not surfacing interactions here because of what you want to know or what you want people to do. But it may be the most important place you add interactions in your entire eWebinar. If attendees don't understand how to participate from the start, even your best-placed core interactions won't land the way you want them to.
Your housekeeping should cover:
- How questions will be handled in chat
- That attendees will be asked questions throughout
- That they should take a moment to respond when interactions appear
You can reinforce housekeeping with a Tip interaction that mirrors what you say out loud — so attendees both hear and see it. You can also kick off interactivity directly with an icebreaker poll or question right at the start.
You can either work housekeeping into your script before recording, or add a pre-recorded intro at the beginning of an existing recording.
Learn more about adapting your script (including adding housekeeping) →
Learn how to add an intro to your video without having to re-record →
5. Fill in the gaps
Once you've created your eWebinar, uploaded your video, and added your planned interactions, take a step back and review the full experience. Go to the Interactions tab and look for stretches on your timeline where nothing is happening.
Note: when you create a new eWebinar, a handful of default interactions are added automatically. Review and customize these before filling in gaps — delete the ones you don't want, keep and adapt the ones you do, and make sure your primary CTA appears at the right moment.
A useful rule of thumb: aim for an interaction every 3–4 minutes.
How to evaluate gaps
- Look for longer stretches without interaction
- Play through those sections
- Ask yourself: has too much time passed without engagement? Would a quick interaction help re-engage attention?
Reliable ideas for filling the gaps
- Temperature check (poll) — "Is this helpful so far?" or "How's this landing?"
- Vibe check (feedback) — A simple 1–5 rating to gauge how people are feeling
- Mid-webinar check-in (private message) — "We're about halfway through — any questions so far?"
- Pop quiz — Even low-stakes, this snaps people back into focus
- Tip to reinforce a key idea — A short reminder or takeaway to strengthen what was just covered
- A moment of delight — A well-chosen image, GIF, or unexpected visual can reset attention and make the experience feel more human
These don't need to be complex — they're just small moments that keep people engaged and participating. Many are available as pre-built interactions in the Interactions Library.
Keep it simple
You don't need to use every interaction eWebinar offers, and you don't need to fill every gap. A cluttered timeline is just as problematic as one with too little.
Start with:
- What you want to know
- What you want people to do
- A few additional moments to keep people engaged
Too much can be overwhelming. Be thoughtful, intentional, and keep it simple.
The goal
The goal is to make your eWebinar feel like an experience.
Not just a video people watch, but something they participate in.
A few well-placed interactions can completely change how your eWebinar feels and performs.