Settings control the overall behavior, appearance, and experience of your eWebinar — from branding and playback to completion criteria and conversion tracking.
Settings apply across the entire experience. For example, your theme (colors, fonts, and logo) is reflected throughout your eWebinar, including registration pages, emails, and the presentation room itself.
Basic info
What it is
Basic info defines the name and language of your eWebinar.
What it's best for
- Naming and organizing your eWebinar
- Setting the default language for the attendee experience
How it works
eWebinar name Used primarily as an internal name for your eWebinar, and appears to attendees in the presentation room.
Language Sets the default language for system-generated text in your eWebinar.
This includes interface elements like buttons, system messages, and labels. Any custom text you add (such as interactions or instructions) will need to be translated manually — though this can easily be done using AI tools.
eWebinar supports 29 languages.
Learn more about supported languages →
Best practices
Choose a clear, descriptive name so your eWebinar is easy to find and manage — especially if you have multiple eWebinars.
Theme
What it is
Theme settings control the visual appearance of your eWebinar and its associated pages.
What it's best for
- Applying your brand to your eWebinar
- Creating a white-labeled experience for a client or customer
- Maintaining a consistent look and feel across the attendee experience
How it works
Colors (Primary and Action) The primary color is used mostly for backgrounds and link accents. The action color is used primarily for buttons — it's called the action color because buttons are where you want people to take action, so choose something that stands out and contrasts with your primary color.
Fonts Choose the font used throughout your eWebinar. You can also use a custom font by linking to any hosted CSS font file — Google Fonts is the easiest option.
Learn more about custom fonts →
Button corner radius Controls the shape of buttons, from sharp corners to fully rounded.
Logo & favicon
Logo — appears in emails, registration pages, and the presentation room.
Favicon — the small icon shown in the browser tab. This feature is available with the Remove eWebinar Branding add-on. Otherwise, the default eWebinar icon is shown.
Best practices
Use your brand colors and logo to create a consistent experience from registration through completion.
Choose colors that are both complementary and provide enough contrast for readability. The system will automatically adjust text color (black or white) based on your selections, but you may still need to fine-tune colors to ensure clarity.
Use a transparent PNG for your logo so it displays well across different background colors.
Each new eWebinar inherits your team's default theme. You can then adjust the theme at the eWebinar level to customize it for a specific use case or audience.
Completion requirements
What it is
Completion requirements define what it means for an attendee to successfully finish your eWebinar.
Completion is always based on watch time, and can optionally include quiz performance and completing a conversion event.
When multiple criteria are set, all of them must be met for the eWebinar to be considered complete.
These requirements are also used to determine completion for eWebinar series and certifications.
What it's best for
- Defining clear criteria for when an eWebinar is considered complete
- Supporting training, onboarding, or certification-based use cases
- Requiring a key action before marking the eWebinar as complete
How it works
Completion always includes the following:
Watch time (required) You set the minimum percentage of the video an attendee must watch. Watch time may not be continuous — attendees can pause, skip, or return later.
Quiz performance (optional) You can require attendees to respond to a percentage of quizzes, or respond correctly to a percentage of quizzes. You choose both the percentage and whether correctness is required.
Conversion completion (optional) You can require attendees to complete the eWebinar's conversion event.
Learn more about conversion tracking →
Key settings
Attendees must watch at least → Sets the minimum percentage of the video that must be watched. This is the only required completion setting.
Respond to at least → (optional) Requires engagement with quizzes. You can configure the percentage of quizzes that must be completed, and whether attendees must respond or respond correctly.
Complete the conversion event associated with the eWebinar → (optional) Requires completion of the selected conversion type before the eWebinar is considered complete.
Completion instructions You can make completion requirements accessible to attendees directly in the presentation room.
Show completion instructions in presentation room → Adds an icon to the presentation room that attendees can hover over to see their completion status and requirements. It is not visible by default — attendees must interact with it.
When expanded, this shows:
- All completion requirements
- Which ones have been completed (shown with a strikethrough)
- What is still remaining
If a conversion is required:
- The conversion instructions are shown as part of this message
- You can optionally include a direct link to complete the action
The icon reflects status:
- Incomplete → shows an exclamation point icon
- Complete → changes to a checkmark
Best practices
Keep completion criteria as simple as possible.
For most eWebinars, a watch-time threshold alone is enough.
When setting the watch percentage, go to the point in your video where you would consider the eWebinar "complete" (for example, after introducing your primary CTA), then work backward to determine the appropriate percentage.
If you require a conversion or quiz performance, make sure it is clearly introduced in your script and straightforward for attendees to complete.
Use quiz requirements primarily for training, onboarding, or certification use cases where completion accuracy matters.
Learn more about completion requirements →
Conversion tracking
What it is
Conversion tracking measures the primary outcome of your eWebinar — the one action that defines success for that session.
Your conversion rate is the percentage of attendees who completed that action. It appears in two places:
- On each registrant record — a simple yes or no showing whether that person converted
- In your analytics — under the conversion funnel, where you can see your overall conversion rate across all sessions
In most cases, you'll need to install a tracking code for conversion tracking to work. The exception is Contact form and Next eWebinar, which are tracked automatically within the session.
What it's best for
- Measuring performance (conversion rate) in sales or marketing eWebinars
- Tracking whether attendees take a key action after training or onboarding
- Aligning your eWebinar with a single, clear goal
How it works
There are three conversion types to choose from, but you can only use one per eWebinar:
CTA-based conversions (Call to action, Special offer, Thinkific offer) Use this when you want attendees to take an action that can be tracked after they leave the session. There are two ways to install the tracking code:
- On a confirmation page — embed the tracking pixel on a thank-you or purchase confirmation page. This is the most common approach for signups, trials, and purchases.
- Via JavaScript inside your product — fire the tracking code when an attendee completes a specific action inside your SaaS product. This is the right approach for training use cases where there is no destination page to land on.
You'll need to install a tracking code for CTA-based conversions to work. For details on setup, including how to make the code more reliable and how to pass additional data like email and order ID, see the full conversion tracking guide →
Contact form submissions Use this when your primary goal is to have attendees raise their hand and request follow-up. No tracking code required — the conversion is recorded when the form is submitted within the session.
Next eWebinar registrations Use this when moving attendees to the next session in a series is your primary goal. No tracking code required — the conversion is recorded when the attendee registers.
Conversion tracking is not configured directly in this section. It is enabled at the interaction level — when you enable conversion tracking on an interaction, that type becomes the active conversion for the eWebinar. If you enable a different conversion type, the previous one is automatically disabled.
CTA-based interactions (Call to action, Special offer, Thinkific offer) all share the same underlying conversion type. Enabling one enables them all.
To find conversion-related interactions quickly, go to the Interactions tab and filter by "Conversion" — this shows all interactions that can be used to track a conversion event.
What you can do here
This section is informational. It shows:
- Which conversion type is currently active
- Which interactions are contributing to that conversion
If CTA-based conversion is enabled, you can:
Copy conversion tracking code → Used to track conversions that happen outside the session (for example, on a confirmation page).
To change your conversion type, go to the Interactions tab, add or edit the desired interaction, and enable conversion tracking there.
Best practices
Before building your eWebinar, decide: what is the one action that defines success?
Match your conversion type to that goal:
- Signing up, purchasing, or booking → use Special offer
- Using a feature or completing a task → use Call to action
- Requesting follow-up or a consultation → use Contact form
- Moving to the next session in a series → use Next eWebinar
If using CTA-based conversion tracking, make sure your tracking code is correctly installed on the page where the conversion is completed — typically a confirmation or thank-you page.
Learn more about conversion tracking →
Presentation room
What it is
Presentation room settings control what attendees see and how they experience your eWebinar during playback.
What it's best for
- Displaying engagement signals like views and reactions
- Giving attendees control over how they watch the session
- Supporting a smooth, flexible viewing experience
How it works
Display attendee views → Shows how many people have watched the eWebinar.
You can choose to display:
- Real-time viewers only (based on current attendees), or
- Accumulated views across sessions
Accumulated views are best for on-demand or recurring eWebinars.
Enable attendee reactions ("likes") → Allows attendees to react during the session and displays engagement signals.
Show attendee reactions from → Controls the time range used for displayed reactions.
You can choose to show:
- Real-time reactions only, or
- Reactions accumulated over a defined time period (e.g., last X days or all time)
This helps keep engagement signals realistic and avoids inflated totals over time.
Display countdown clock → Shows the time remaining in the session to the attendee.
Video playback
Attendees may pause the video → Allows attendees to pause playback.
Pause video for up to → Sets the maximum amount of time the video can remain paused. When the time expires, the session automatically resumes.
Pause message → Message shown while the video is paused. This helps set expectations, since pauses are temporary and include a countdown timer.
Attendees may control playback speed → Allows viewers to adjust playback speed (e.g., 1.5× or 2×).
Best practices
Enable pausing in most cases. Attendees expect to be able to pause pre-recorded content, whether to check a resource, respond to chat, or step away briefly.
Keep the maximum pause duration short — typically 2–5 minutes. Longer pauses increase the likelihood that attendees leave and don't return.
Use the pause message to clearly set expectations. Let attendees know the video will resume automatically after a short time. For example: "We'll keep the video paused for a couple of minutes — do what you gotta do! 😄"
Allow playback speed control unless you have a specific reason not to. Most attendees prefer having control over how quickly they consume content.
Use views and reactions as lightweight social proof — but consider leaving views disabled until you've accumulated enough over time to make the number feel meaningful rather than small.
Exit room
What it is
Exit room settings control what attendees see immediately after the session ends.
What it's best for
- Providing a clear next step after the session
- Allowing time for attendees to ask questions or finish conversations
- Continuing engagement instead of ending the experience abruptly
How it works
You can choose to display one of the following:
Presenters → Shows presenter information.
Call to action → Displays a button linking to a next step.
If using a call to action:
Button text → Defines the CTA label.
Destination URL → Where the CTA directs attendees. If you want the CTA to take people to their replay, use the {replayLink} merge field.
Duration
Exit room duration → Controls how long the exit room remains visible after the session ends. During this time, attendees can remain in the room and continue chatting or taking action before the session fully closes.
Best practices
Always include a clear next step — don't let the experience end without direction.
Set your exit room duration to at least 5–10 minutes. This gives attendees time to ask questions or finish conversations without being cut off immediately when the session ends.
When exit room ends
What it is
This section controls what attendees see when the exit room ends — including latecomers who missed their session entirely.
What it's best for
- Controlling where attendees go after the eWebinar experience ends
- Reinforcing next steps or key actions
- Redirecting attendees into your product, site, or next experience
How it works
After the exit room expires (or if someone joins too late), you can choose between:
Show eWebinar summary → Displays a post-session summary page.
You can choose what call to action appears above the summary:
Last pinned interaction (if any) — automatically surfaces whatever interaction was most recently pinned above the video during the session. If your primary CTA was pinned throughout, it carries over to the summary page without any additional configuration. If no interaction was pinned, nothing appears.
Custom call to action — lets you define a specific CTA for the summary page independently of what was shown during the session.
The summary page itself includes:
- A replay or "continue watching" option
- Key takeaways and summary content
- Any resource-related interactions shared during the session
Redirect to a custom URL → Sends attendees directly to another page instead of showing the summary.
If redirecting:
URL to redirect to → Where attendees are sent after the exit room ends.
Fallback URL → (optional) Used when someone tries to join a session after it has already ended. This is commonly used to send attendees to their replay link or another relevant destination.
Best practices
Use the summary page when you want attendees to review content, access resources, or continue engaging with the session.
Use a redirect when you want to drive immediate action, such as sending attendees to your website, product, or next step.
If using a fallback URL, consider sending attendees directly to their replay link so they can start watching right away.
Tags & integrations
What it is
Tags and integrations connect your eWebinar to your broader systems and workflows.
This section shows which integrations apply to this eWebinar and how it is categorized.
What it's best for
- Organizing eWebinars using tags
- Controlling which integrations apply to specific eWebinars
- Verifying which integrations will run for a given eWebinar
How it works
Tags → Tags are used to categorize eWebinars and can also control which integrations apply. If an integration is configured with a specific tag, it will only apply to eWebinars that include that tag.
Integrations → Shows the integrations that are currently active for this eWebinar. This view reflects which integrations are enabled and which ones will trigger based on this eWebinar's tags. To configure or edit integrations, you are taken to the main Integrations page for your account.
Triggers → Integrations can fire based on specific events (such as a new registration or attendee activity), depending on how they are configured.
Important note: This section is primarily informational. You don't configure integrations directly here. Instead, use tags to influence which integrations apply, and manage integration setup in your account-level Integrations settings.
Best practices
Use tags consistently to keep your eWebinars organized and ensure the correct integrations apply.
If you use multiple integrations or workflows, consider using tags to control which ones run for different eWebinars.
Periodically review this section to confirm that the expected integrations are active for your eWebinar.