Completion requirements allow you to define what it means for one of your attendees to “complete” an eWebinar. The potential requirements are watch time, responses to quizzes, and/or the completion of a conversion event. Completion is tracked individually for registrants and collectively in your analytics as the completion rate of your eWebinars.
If you subscribe to the eWebinar Series subscription add-on, which comes bundled with the Universal Dashboard, you can also define what registrants must do to complete an eWebinar Series, and what happens when they do.
Related articles:
- How do I understand and interpret my eWebinar analytics?
- How do I track sales conversions directly resulting from my eWebinar?
How to define your eWebinar’s completion requirements
There are three ways you can define what it means for someone to “complete” your eWebinar: by minimum watch time, by their responses to quizzes, and/or their completion of a specific conversion event.
By watch time
The first of the completion requirements is watch time. It is set at 95% by default and the only requirement you must define. (It cannot be disabled.)
This is where you get to decide how long people have to watch your eWebinar before it is considered complete. Keep in mind attendees may in some instances, such as in replay sessions, skip around, so they might not be watching the video continuously. Based on what percentage you enter, eWebinar will calculate how much time your attendees must watch to “complete” your eWebinar (continuously or discontinuously). If this is your only completion requirement, attendees will be marked as having “completed” your eWebinar if they watch the required percentage of your video.
An example for our own product demo
To give you an idea of how to think about this, we set the minimum watch time of our demo to 68%, because it is the average watch time of those who convert as the result of watching our demo by signing up for a free trial.
Keep in mind when you define the minimum watch time for your completion requirements, it has implications for your analytics as well. It is also the definition of what it means for an attendee to “stay until the end”. This is explained in further depth in this section of the article.
NOTE: If you don’t want watch time to be part of your completion requirements, you can set the minimum watch time to 0%. It isn’t something we recommend, as “stayed until the end” won’t be tracked correctly in your analytics. This workaround should only be used if you want to specifically measure completion by quizzes and/or by a conversion event only.
If you enable the intro video for your eWebinar, that video is included in your completion percentage when setting the watch time for completion. However, the intro video is skippable, meaning it reduces watch time if skipped. You can learn more about the intro video here.
By quiz response
The next completion requirement, which is optional, is to define “completion” by quiz responses. When you enable this requirement, you enter the percentage of quizzes attendees must respond to (or respond to correctly). You can choose whether simply responding is enough, or whether answers must be correct. Add quizzes to your eWebinar first so the requirement is meaningful.
Attendees do not see the percentage. eWebinar turns your percentage into a whole number of quizzes (rounding up when needed) and shows that number in completion instructions — for example Respond to 1 quiz or Respond correctly to 2 quizzes. Completion is checked against that same number, so what attendees read matches what is enforced.
Example: if you require 50% of 2 quizzes, attendees must respond to 1 quiz (50% of 2, rounded up to a whole quiz). With all other requirements met, that counts toward completion.
By conversion event
The third potential completion requirement, which is also optional, is to require the completion of a conversion event. There are any number of conversion events you can track in eWebinar such as buying your product or service, signing up for a free trial, submitting a contact form, or registering for the next eWebinar in a series, to name a few. When this setting is enabled and an attendee completes a conversion event, they will be counted as having completed the eWebinar, provided all other active requirements have been met.
Keep in mind, when you enable this feature, you must also define your conversion event and track it (which may involve installing tracking code). Click here to learn more about how to do that.
Completion instructions
Enabling Show completion instructions in webinar room lets attendees see what they still need to do while watching — hover the info icon in the top right of the webinar player. When a quiz requirement is on, the quiz line shows the whole number of quizzes (for example “Respond to 2 quizzes”), not the percentage you configured in Settings.
How to define completion requirements for your eWebinar Series
The completion requirements you set for the eWebinars that are part of a series also determine when the entire series has been completed. For example, registrants might need to complete 100% of the eWebinars in your series before the series itself is complete too.
There are a handful of settings you can configure for your series that determine how and in what way registrants can complete it.
Require eWebinars to be completed in order
First, you can decide if you want to require sequential attendance of your eWebinars. If this is enabled, registrants must complete the previous eWebinar in the series before they may register for the next one.
If left disabled, registrants can register for and complete your eWebinars in any order they choose. If you decide to give registrants this flexibility, however, you may still want to recommend in the description of your series on the landing page that people attend them in their prescribed order for maximum impact.
Show completion instructions for incomplete eWebinars
Next, you can decide if you want completion instructions to appear for registrants next to any incomplete eWebinars in your series. With this enabled, registrants can hover over the exclamation mark in the top left of each eWebinar on your series landing page (or card widget), and see exactly what steps they have to take to complete that eWebinar in the series, whether that be watching a specific percentage of an eWebinar, or completing a certain number of quizzes.
Enable a progress bar and certification
You can also decide if you want to display a progress bar to registrants on the series landing page that shows them (by percentage) how many more eWebinars they must complete in order to complete the entire series.
NOTE: If you leave this disabled, you will still be able to track series completion in your analytics and registrant data.
If you enable the progress bar, you can also enable certification. What this means is when a registrant completes your series, you can surface a downloadable certificate, reward link, or a custom badge or certificate with our Certifier integration (read more about that here).
Require completion of all or only some eWebinars
Finally, you can decide if your registrants must complete all or only some of the eWebinars to complete your series.
Where to find completion in your analytics and registrant data
Completion data for your eWebinar and series can be found in three places:
eWebinar analytics
There are two places on the Analytics page of the eWebinar dashboard where you can see data about your eWebinar’s completion, under Webinar completion & conversion funnel, and Attendance & completion.
NOTE: You can also check an individual attendee’s eWebinar completion status in their registrant record.
Webinar completion and conversion funnel
Once you have defined the completion requirements for your eWebinar, the total number of completions and completion rate will be tracked in this section. The third section of the funnel is based on how many attendees have met all the completion requirements you have set, and it calculates the percentage completed out of all attendees, which is your completion rate.
Your completion requirements also impact what shows under Attendance & completion in your analytics.
Stayed to the end
In the Attendees part of this section, you can see “Stayed to end (>75% watched)” and “Left early (<75% watched)”. That is because, for this eWebinar, the user set the minimum required watch time to 75%.
NOTE: Stayed to the end is determined specifically and only by the required watch time you set, and none of the other completion requirements.
Completed webinars
When looking at Completed webinars you’ll see the total number of eWebinars completed in the timeframe you’ve filtered your analytics by. You can also see the number of eWebinars completed by the different session types: scheduled, on-demand, just in time, and replay sessions. It is possible for attendees to “stay until the end” of your eWebinar while not “completing” your eWebinar, as they may hit the watch time requirement but not one or both of the other requirements. To better understand all of your analytics please read this help article.
Series analytics
On the Analytics page of the series dashboard, you can see how many registrants have completed your eWebinar Series and/or received certification.
NOTE: Depending on whether or not you have certification enabled, the final metric in the Summary & performance comparison section will be labeled "Series completion" or "Certification", as the case may be.
You can also see how many of the individual eWebinars in the series have been completed.
Registrant list and record
Along with these analytics, you can check if an individual attendee has completed your eWebinar by going to the Registrants tab of the eWebinar’s dashboard and looking at the Completed column to see if it says “Yes” or “No” for that individual.
If relevant, you will also see a badge icon next to the name of the registrant indicating whether or not they have completed one or more series. Hover over the icon for more information.
If you open the registrant’s record, you can see more detail about an attendee’s engagement with your eWebinar and series, like the watch time of an eWebinar or the date a series was completed.