Interactions are the building blocks of an interactive webinar.
This guide covers each interaction available in eWebinar, including:
What it does
When to use it
How it works
Examples of how it can be used
We’ve grouped the interactions in this reference as follows:
In this guide, we also cover:
Let’s dive in!
Settings shared by most interactions
Before reviewing individual interactions, it’s helpful to understand the settings that apply across most of them. Once you understand how they work, you can apply them consistently no matter which interaction you’re using.
Timing
Every interaction has a Timing setting that controls when it appears in your webinar.
There are two formats:
Appear at
The interaction shows at a specific moment in the video.Start at / End at
The interaction appears for a defined duration (i.e. for overlays like image or hotspot).
Use timing to align interactions with what’s happening in your presentation so they feel natural and well-placed.
Pin above video
When enabled, the interaction appears as both a standard card and a pinned banner above the video player.
The card will appear in the interactions panel as usual. If that card is later pushed out of view by another interaction, a smaller banner version remains pinned above the video.
Only one pinned interaction can be visible at a time
If a new pinned interaction appears, it replaces the previous one
This is useful for keeping something visible longer—like a CTA—while the webinar continues.
Make this interaction required
This setting forces attendees to complete an interaction before continuing.
When enabled:
You provide a message explaining what they need to do
You set a time limit to respond
If they don’t respond in time, they are removed from the webinar
Use this sparingly for key actions where completion truly matters.
Conditional display
Conditional display lets you control who sees an interaction based on attendee data.
You can base conditions on:
Registration data
Previous interaction responses (polls, questions, etc.)
System properties (like device type)
How it works:
Select a property
Choose a condition such as:
has a response
has no response
is any of
is none of
(If applicable) select the matching values
Example:
Show a follow-up interaction only if someone selected a specific answer in a poll
This allows you to create more personalized, dynamic webinar experiences.
Property name
The property name is how the interaction’s data is stored.
It determines how responses are saved in eWebinar
It’s what you map to fields in your CRM or integrations
You can view and manage all properties (including custom ones) in the Properties page in your profile.
Using images to enhance the experience of interactions
Many interactions allow you to include an image. This can be used to break up the visual experience and keep attendees engaged.
Without variation, a long webinar can start to feel repetitive or visually flat. Adding images periodically creates contrast and helps re-engage attention.
Use images when:
You want an interaction to stand out
You are breaking up a longer section without interaction
You want to reinforce a concept visually
Images can also be used to introduce delight or humor. A well-chosen visual can make the experience feel more human and memorable.
For example, a simple reassurance message could be paired with a light or unexpected image to make it more engaging.
You can also use animated GIFs sparingly to add movement and energy. When used intentionally, they can help reset attention and keep the experience from feeling static.
Keep images simple and relevant. They should support the message, not distract from it.
Using icons for visual variety and clarity
Most interactions allow you to choose an icon.
Icons serve two purposes:
They create visual variety in the interaction panel
They help attendees quickly recognize and return to specific interactions
Using consistent icons can make the experience easier to navigate, but icons don’t always need to be literal.
You can also use icons to introduce personality, delight, or humor. A slightly unexpected or playful icon can make an interaction feel more engaging and less mechanical.
Choose icons intentionally so they reinforce the purpose or tone of each interaction, while adding visual interest to the overall experience.
Interactions to Ask or Learn About Attendees
Question
What it is
An interaction that lets attendees submit a response to an open-ended question during the webinar.
What it’s best for
Collecting qualitative feedback or insights
Letting attendees ask questions or share thoughts
Capturing context you can’t get from multiple-choice responses
Starting conversations early with simple icebreaker questions
How it works
When the interaction appears, attendees see a prompt and a text field where they can type their response.
When submitted, responses are recorded and can be reviewed later.
If enabled, responses can also trigger notifications for moderators, allowing for real-time awareness or follow-up.
Key settings specific to this interaction
Notify moderators of responses →
If enabled, moderators are notified of responses by email, desktop notification, or Slack, based on their current chat notification settings.
Responses are treated the same as chat messages for notification purposes.
Appear at, Pin above video, Make this interaction required, and Property name are shared across interactions.
When to use vs. not use
Use it when:
You want open-ended input from attendees
You want to collect answers to questions, feedback, or insights
Do not use it when:
You need structured or easily segmentable data → use Poll
You want to capture contact details → use Contact form
Examples
Example 1 — Collect questions during a webinar
Card title: Have a question?
Card description: Ask anything and we’ll follow up with you.
Button text: Submit
Example 2 — Gather feedback on content
Card title: What did you think?
Card description: What was most helpful or unclear in this section?
Button text: Share feedback
Example 3 — Identify challenges
Card title: What’s your biggest challenge?
Card description: Tell us what you’re trying to solve with webinars.
Button text: Submit
Example 4 — Identify missing features
Card title: What’s missing for you?
Card description: If one feature would make this significantly more useful, what would it be?
Button text: Submit
Example 5 — Open-ended knowledge check
Card title: How would you approach this?
Card description: Based on what you just learned, how would you apply this in your workflow?
Button text: Submit
Best practices
Keep questions focused and easy to answer. The more specific your question, the more useful the responses will be.
Use simple, low-effort prompts early in the webinar as icebreakers to get attendees comfortable engaging.
If you plan to monitor responses in real time, enable moderator notifications so your team can respond quickly or follow up after the webinar.
Poll
What it is
An interaction that lets attendees answer a multiple-choice question during the webinar.
What it’s best for
Gathering structured data from attendees
Engaging attendees in real time
Segmenting your audience based on responses
Making the webinar feel interactive instead of passive
How it works
When the interaction appears, attendees see a question with one or more answer options. They select their response and submit it.
You can control whether attendees see the poll results and when those results are revealed.
If you choose to show results, you have several options:
When answered → attendees see results immediately after submitting
After expiration → attendees see results after a set amount of time
At end of presentation → results are only shown at the end of the webinar
Never → results are not shown to attendees
If you select After expiration, you define how long the poll remains open before it closes. This gives attendees time to respond before results are revealed.
You can also choose whether to display a countdown timer during this period to indicate how much time is left to answer.
Poll responses are recorded and can be used to understand your audience or guide follow-up.
Poll responses are cumulative over time, meaning results become more meaningful as more attendees participate.
Key settings specific to this interaction
Show poll results → controls if and when attendees see results
When answered
After expiration (with configurable timer)
At end of presentation
Never
Poll type → single select or multi-select
When multi-select is enabled, “check all that apply” is automatically shown
Notify moderators of responses → sends responses via email, desktop notification, or Slack (based on chat notification settings), just like chat messages
Appear at, Pin above video, Make this interaction required, and Property name are shared across interactions.
When to use vs. not use
Use it when:
You want to engage attendees at key moments
You want to understand your audience’s situation or intent
You want to segment attendees for follow-up
You want to gather structured data
Do not use it when:
You need open-ended responses → use Question
You want to test knowledge with a correct answer → use Quiz
Examples
Example 1 — Identify experience level
Card title: Quick question
Card description: How familiar are you with our product?
Answers:
Just getting started
Some experience
Very experienced
→ Helps tailor messaging and follow-up
Example 2 — Understand primary goal
Card title: What’s your main goal?
Card description: What are you trying to accomplish right now?
Answers:
Generate leads
Improve onboarding
Close more deals
Educate customers
→ Segments attendees by intent
Example 3 — Content direction
Card title: What should we cover next?
Card description: Which topic would you like to go deeper on?
Answers:
Interactions
Integrations
Analytics
Promotion
→ Guides pacing or future content
Example 4 — Marketing source
Card title: How did you find us?
Card description: Where did you first hear about us?
Answers:
Google search
Social media
AI tools (e.g. ChatGPT)
Referral
→ Helps understand acquisition channels
Example 5 — Interest signal
Card title: Would you use this feature?
Card description: Based on what you’ve seen, how likely are you to use this?
Answers:
Definitely
Maybe
Not sure
Not likely
→ Identifies high-intent vs low-intent attendees
Best practices
Use polls immediately after introducing a concept to keep attendees engaged and involved.
If showing results, choose timing intentionally:
Use When answered for quick engagement
Use After expiration to create a shared moment where everyone sees results together
Use At end of presentation if results are part of a recap or reveal
Use Never when you only want to collect data or when results may not yet be meaningful
Keep questions simple and easy to answer. The more natural the question feels in context, the higher your response rate will be.
Quiz
What it is
An interaction that asks attendees a multiple-choice question with a defined correct answer and evaluates their response.
What it’s best for
Reinforcing key concepts during training
Testing understanding or retention
Bringing attendees back to attention with immediate feedback
Creating a sense of progress or achievement
How it works
When the interaction appears, attendees see a question with multiple answer options. You define which answer is correct.
Attendees select an answer and submit it. Their response is evaluated against the correct answer.
Attendees can be shown:
Whether they got the answer right or wrong
What the correct answer is
You can control when results are shown:
When answered → shown immediately after submitting
After expiration → shown after the response window closes
At end of presentation → shown at the end of the webinar
Never → results are not shown to attendees
If you include multiple quizzes, you can optionally show a final results summary at the end of the webinar.
Quizzes can also be tied to completion requirements. You can require attendees to:
Answer a percentage of quizzes
Or answer a percentage correctly
This can be used to determine whether a webinar is considered complete (for example, in certification or onboarding flows).
Key settings specific to this interaction
Show quiz result → controls when attendees see results
When answered
After expiration
At end of presentation
Never
Quiz type → single-answer or multi-answer
Include in quiz results card →
Includes this quiz in a cumulative results summary shown at the end of the webinar.
When multiple quizzes are included, attendees will see a final score such as:
Number of correct answers (e.g., 4 out of 5)
Number of incorrect answers
Number of unanswered questions
Percentage correct
Appear at, Pin above video, Make this interaction required, and Property name are shared across interactions.
When to use vs. not use
Use it when:
You want to reinforce learning with immediate feedback
You want attendees to actively process what they just learned
You’re running structured training, onboarding, or certification tied to completion
Do not use it when:
You only need opinions or preferences → use Poll
There isn’t a clear correct answer
You want open-ended input → use Question
Examples
Example 1 — Concept check
Card title: Quick check
Card description: What is the main purpose of a CRM system?
Answers:
Manage customer relationships and data ✅
Send invoices
Build websites
→ Reinforces understanding of a core concept
Example 2 — Process validation
Card title: What’s the next step?
Card description: After creating a new contact, what should you do next?
Answers:
Assign it to a pipeline stage ✅
Delete it
Export it immediately
→ Confirms understanding of a workflow
Example 3 — Best practice check
Card title: What should you do first?
Card description: When launching a campaign, what is the most important first step?
Answers:
Define your target audience ✅
Choose colors
Schedule posts
→ Reinforces best practices
Example 4 — Certification-style training
Card title: Knowledge check
Card description: Which metric best indicates performance?
Answers:
Conversion rate ✅
Number of clicks
Time spent on page
→ Used as part of structured learning or evaluation
Example 5 — Final reinforcement
Card title: Final check
Card description: What is required to track a completed action?
Answers:
Tracking code on the destination page ✅
Clicking a button
Watching the full video
→ Reinforces a key concept from earlier content
Best practices
Use quizzes shortly after explaining a concept to reinforce learning while it’s fresh.
If quizzes are tied to completion, clearly align them with what attendees need to understand or demonstrate.
If you include multiple quizzes, consider enabling the final results summary to give attendees a clear sense of progress (e.g., “You got 4 out of 5 correct”).
Keep questions simple and focused. The goal is to reinforce key concepts and ensure understanding.
Note on poll vs. quiz results
Unlike polls, quizzes are designed around correct vs. incorrect answers.
Use Poll when you want opinions or segmentation, and Quiz when you want to evaluate understanding.
Feedback
What it is
An interaction that lets attendees rate the webinar, product, service, or experience on a 1–5 scale.
What it’s best for
Measuring how effective your webinar or experience is
Collecting attendee satisfaction ratings
Quickly identifying what worked well or didn’t
Gathering feedback without requiring a long response
How it works
When the interaction appears, attendees see a 1–5 rating scale.
After an attendee chooses a rating, they are prompted to share additional written feedback. This text field appears only after they rate.
You can also choose whether attendees see the average rating and when it appears.
Key settings specific to this interaction
Show average rating → controls if and when attendees see the average rating
When answered
After expiration
At end of presentation
Never
Appear at, Pin above video, Make this interaction required, and Property name are shared across interactions.
When to use vs. not use
Use it when:
You want to measure how well your webinar or content is performing
You want a quick satisfaction or sentiment signal
You want optional written feedback after a rating
Do not use it when:
You only need a specific open-ended response → use Question
You want structured segmentation → use Poll
You want to collect contact or follow-up requests → use Contact form
Examples
Example 1 — Webinar satisfaction
Card title: How did we do?
Card description: Rate this webinar from 1 to 5
Example 2 — Training usefulness
Card title: Was this helpful?
Card description: How useful was this training?
Example 3 — Product onboarding feedback
Card title: How was your onboarding experience?
Card description: Rate how helpful this session was in getting started
Example 4 — Sentiment / “vibe check”
Card title: How excited are you?
Card description: On a scale of 1–5, how excited are you to get started?
Example 5 — Content clarity check
Card title: Was this clear?
Card description: Rate how clearly this topic was explained
Best practices
Use Feedback near the end of the webinar, after attendees have had enough time to evaluate the experience.
You can also use it mid-webinar as a quick “vibe check” to understand how attendees are feeling about what they’ve seen so far.
Keep the prompt broad enough that the rating feels natural, but specific enough that you know what they are rating.
Private message
What it is
A scheduled chat message that appears privately to an attendee during the webinar.
What it’s best for
Prompting quiet attendees to engage
Asking a question in a way that feels personal
Checking in during gaps without other interactions
Starting a one-on-one conversation
Creating a more personalized experience
How it works
Private messages appear in chat, not in the interaction panel. To the attendee, they feel like a direct message from the moderator.
If the attendee replies, their response appears in chat and may trigger the autoresponder if it is enabled.
Key settings specific to this interaction
Skip if moderator chat is ongoing → prevents the private message from sending if the attendee is already chatting with a moderator.
When to use vs. not use
Use it when:
You want to encourage non-engaged attendees to ask questions
You want to check in at a key moment
You want to fill a gap in the webinar with a personal engagement prompt
You want a question to feel like it’s being asked directly to the attendee
Do not use it when:
You are trying to welcome attendees at the beginning → use the built-in chat welcome message instead
You want to ask the whole audience a visible question → use Question or Poll
Examples
Example 1 — Mid-webinar check-in
Message: Hey {firstName}! Any questions so far?
Example 2 — Before a key decision point
Message: Want help figuring out which option is best for you?
Example 3 — Near the end
Message: Any questions for me before we wrap up?
Example 4 — Onboarding support
Message: Need help applying this to your own account?
Example 5 — Personal engagement prompt
Message: What’s one thing you’re hoping to get out of this session?
Best practices
Turn on Skip if moderator chat is ongoing in most cases. This prevents the message from appearing while an attendee is already in an active conversation, so it doesn’t interrupt or feel out of place.
Do not use Private message as a welcome message. Welcome messages are already built into chat settings.
Interactions for Your Primary CTA (Conversion Event)
Call to action
What it is
A clickable interaction that sends attendees to a specific URL and can be used as part of tracking a conversion event.
What it’s best for
Driving users to take a meaningful, outcome-based action
Guiding attendees toward a milestone that indicates success or progress
Prompting completion of a key step (e.g., setup, activation, engagement)
Moving attendees forward in a funnel
For purchase- or revenue-focused outcomes, use Special offer instead.
How it works
When the interaction appears, attendees see a card with a button. When they click the button, they are taken to the URL you’ve configured.
This interaction is commonly used as part of a conversion tracking setup. Instead of tracking the click itself, you place tracking code on the destination (for example, a confirmation page or after a key action is completed). When that code fires, the conversion is recorded.
Only one conversion event can be tracked per webinar, so this interaction is typically used to drive attendees toward a single, high-value outcome.
Key settings
This interaction does not have any unique settings beyond those shared across interactions.
When to use vs. not use
Use it when:
You want to drive a meaningful, outcome-based action
You can track success based on what happens after the click (not just the click itself)
The action represents a strong signal of progress, activation, or engagement
Do not use it when:
You’re trying to drive a purchase or close a deal → use Special offer
You just want to share a simple link without tracking → use Link interaction
The action is low-value or informational (e.g., just viewing a help doc)
Examples
Example 1 — Complete integration setup (conversion event)
Card title: Set up your first integration
Card description: Connect your CRM to start syncing contacts automatically.
Button text: Set it up now
→ Conversion is tracked after the integration is successfully connected
Example 2 — Create your first campaign (activation milestone)
Card title: Launch your first campaign
Card description: Start your first campaign to begin reaching your audience.
Button text: Launch campaign
→ Conversion is tracked after the campaign is activated
Example 3 — Add your first contact (feature adoption)
Card title: Add your first contact
Card description: Create your first contact to start building your pipeline.
Button text: Add contact
→ Conversion is tracked after the contact is created
Example 4 — Import your data (setup milestone)
Card title: Import your data
Card description: Upload your existing contacts to get started faster.
Button text: Import now
→ Conversion is tracked after the import is completed
Example 5 — Sign up for updates (marketing conversion)
Card title: Stay in the loop
Card description: Get updates and tips delivered to your inbox.
Button text: Sign up
→ Conversion is tracked after the form is submitted on the destination page
Best practices
Choose one clear, high-value action as your primary CTA and design your webinar to drive toward it.
You can surface your CTA more than once throughout the webinar. For example, introduce it early and pin it above the video so it remains accessible, then show it again at key moments like the middle or end.
Avoid overusing it—repeat enough to make it easy to act, but not so often that it becomes distracting.
Make sure the destination reflects a meaningful outcome, since conversions are tracked based on what happens after the click—not the click itself.
Note on conversion tracking
Only one conversion type can be tracked per webinar:
CTA-based (Call to action, Special offer, Thinkific offer), Contact form, or Next webinar.
Learn more about conversion tracking →
Special offer
What it is
A clickable interaction designed to present an offer and drive a purchase or high-intent conversion.
What it’s best for
Driving purchases, signups, or bookings
Presenting a time-sensitive or exclusive offer
Converting engaged attendees into customers
For onboarding- or product-usage actions, use Call to action instead.
How it works
When the interaction appears, attendees see a card with an offer and a button. When they click the button, they are taken to the URL you’ve configured.
Like Call to action, this interaction is used as part of a conversion tracking setup. The conversion is not the click itself—it is recorded when tracking code fires on the destination (such as a checkout confirmation page or after signup is completed).
Only one conversion event can be tracked per webinar, so this interaction is typically used to drive the primary revenue or deal-related outcome.
Key settings
This interaction does not have any unique settings beyond those shared across interactions
When to use vs. not use
Use it when:
You are presenting a purchase, signup, or booking opportunity
The outcome is revenue-related or tied to closing a deal
You want to position the action as an “offer” rather than just a next step
Do not use it when:
You’re driving to a next step (as opposed to a purchase) → use Call to action
You just want to share a simple link without tracking → use Link interaction
The action is low-commitment or informational
Examples
Example 1 — Start free trial
Card title: Start your free trial
Card description: Try the platform free for 14 days—no credit card required
Button text: Start free trial
→ Conversion is tracked after the user signs up
Example 2 — Book a demo
Card title: Book a live demo
Card description: See how this fits your workflow with a personalized walkthrough
Button text: Book a demo
→ Conversion is tracked after the meeting is scheduled
Example 3 — Purchase a course
Card title: Get full access to the course
Card description: Unlock all lessons and resources to go deeper on this topic
Button text: Enroll now
→ Conversion is tracked after purchase is completed
Example 4 — Join a membership program
Card title: Join the membership
Card description: Get ongoing access to training, resources, and community
Button text: Join now
→ Conversion is tracked after signup is completed
Example 5 — Upgrade to a paid plan
Card title: Upgrade your plan
Card description: Unlock advanced features and remove usage limits
Button text: Upgrade now
→ Conversion is tracked after the upgrade is completed
Example 6 — Claim limited-time offer (urgency-driven)
Card title: Claim your limited-time offer
Card description: Get 20% off your first year—available for attendees only
Button text: Claim offer
→ Conversion is tracked after purchase is completed
Best practices
Choose one clear, high-value offer as your primary CTA and design your webinar to build toward it.
You can surface your offer more than once during the webinar. For example, introduce it early and pin it above the video so it remains accessible, then show it again at key moments like the middle or end.
Use urgency thoughtfully—limited-time or exclusive offers can increase conversions, but should feel credible and aligned with the value you’re presenting.
Avoid competing offers. The more focused the offer, the more effective your conversion tracking and results will be.
Note on conversion tracking
Only one conversion type can be tracked per webinar:
CTA-based (Call to action, Special offer, Thinkific offer), Contact form, or Next webinar.
Learn more about conversion tracking →
Contact form
What it is
An interaction that allows attendees to submit their contact information and a message directly within the webinar, and can be used as a conversion event.
What it’s best for
Capturing inbound interest from attendees
Letting attendees request follow-up or ask questions
Generating qualified leads during or after the webinar
This is often used when the goal is to have attendees raise their hand rather than navigate away to another page.
How it works
When the interaction appears, attendees see a form where they can enter their name, email, phone number, and a message.
When the form is submitted:
The contact request is sent to the configured email address
The submission can be used as the webinar’s conversion event
Unlike Call to action or Special offer, the conversion happens directly within the webinar—no redirect or external tracking code is required.
Only one conversion event can be tracked per webinar, so this interaction is typically used when form submissions represent your primary success metric.
Key settings (specific to this interaction)
Send contact request to this email → where submissions are delivered
Require email field → ensures contact information is captured (if email is not required, another contact field such as phone will be required)
Hide phone number → removes the phone field from the form
Appear at, Pin above video, Make this interaction required, and Property name are shared across interactions.
When to use vs. not use
Use it when:
You want attendees to request contact, a demo, or follow-up
You want to capture intent without sending users away from the webinar
A submitted request represents a qualified lead or conversion
Do not use it when:
You want users to complete an action in your product → use Call to action
You want to drive purchases or external checkout flows → use Special offer
You only need to share a link → use Link interaction
Examples
Example 1 — Request a demo (hand-raise model)
Card title: Talk to our team
Card description: Want a personalized walkthrough? Let us know and we’ll reach out.
Button text: Submit request
→ Conversion is tracked when the form is submitted
Example 2 — Request a sales call
Card title: Speak with sales
Card description: Interested in learning more? Submit your details and we’ll contact you.
Button text: Request a call
→ Conversion is tracked when the form is submitted
Example 3 — Request onboarding help
Card title: Need extra help getting started?
Card description: Let us know where you're stuck and we’ll follow up.
Button text: Get help
→ Conversion is tracked when the form is submitted
Example 4 — Capture high-intent interest mid-webinar
Card title: Ready to take the next step?
Card description: Let us know you're interested and we’ll follow up shortly.
Button text: I'm interested
→ Conversion is tracked when the form is submitted
Example 5 — Ask a question (non-conversion use)
Card title: Have a question?
Card description: Submit your question and we’ll follow up with you.
Button text: Send message
→ Not used as a conversion event
Best practices
Use the Contact form as a conversion event only when submitting the form represents your primary goal (e.g., qualified lead, demo request, or follow-up).
Make the value of submitting clear—attendees should understand what will happen after they raise their hand.
You can also use this interaction outside of conversion tracking to collect questions or feedback, but in that case it functions more like a structured input tool rather than a primary outcome.
Note on conversion tracking
Only one conversion type can be tracked per webinar:
CTA-based (Call to action, Special offer, Thinkific offer), Contact form, or Next webinar.
Learn more about conversion tracking →
Next webinar
What it is
An interaction that allows attendees to register for another webinar in your account directly from within the current webinar.
What it’s best for
Moving attendees from one webinar to the next
Driving continued engagement in a webinar series
Guiding attendees deeper into your content or funnel
This is typically used in webinar series, onboarding flows, or multi-step education journeys.
How it works
When the interaction appears, attendees see a card promoting another eWebinar. They can select a session and register directly from within the current webinar.
You choose which webinar to promote from your active webinars.
There are two registration options:
One-click registration
Automatically registers the attendee using their existing name and email from the current webinar. No form is shown.
Pop-up registration form
Opens a registration form that is pre-populated with the attendee’s known information. The attendee can edit fields and complete any additional required fields before registering.
If the attendee chooses an on-demand session, they can be taken directly into the next webinar when the current one ends—similar to how one episode automatically leads into the next on Netflix.
This interaction keeps attendees within your webinar experience while moving them to the next step.
Key settings specific to this interaction
Webinar selection → choose which active webinar to promote
Registration type →
One-click registration (auto-register with name + email)
Pop-up registration form (pre-filled, editable form with additional fields)
Appear at, Pin above video, Make this interaction required, and Property name are shared across interactions
When to use vs. not use
Use it when:
You have multiple webinars or a series
You want attendees to continue learning or progressing
Registration for the next webinar is a meaningful next step
Do not use it when:
You’re trying to drive a purchase or revenue action → use Special offer
You want users to take action inside your product → use Call to action
You just want to share a link → use Link interaction
Examples
Example 1 — Onboarding series progression
Card title: Continue your onboarding
Card description: Join the next session to keep moving through the setup process.
Button text: Register now
→ Attendees register for the next onboarding webinar
Example 2 — Education series
Card title: Don’t miss the next session
Card description: Continue with the next lesson in this series.
Button text: Save your spot
→ Attendees move deeper into the series
Example 3 — Certification path
Card title: Continue your certification
Card description: Complete the next module to stay on track for certification.
Button text: Register now
→ Attendees advance toward completing a program
Example 4 — Post-webinar nurture
Card title: Want to go deeper?
Card description: Join our advanced session for more strategies and examples.
Button text: Join next webinar
→ Keeps engaged attendees moving forward
Example 5 — On-demand binge experience
Card title: Up next: Advanced setup
Card description: Keep going with the next webinar in this series.
Button text: Continue watching
→ Attendees move directly into the next on-demand webinar
Best practices
Use Next webinar when you want attendees to continue while you already have their attention.
This works especially well for webinar series, onboarding flows, or training paths where each webinar builds on the last.
For on-demand sessions, think of it like creating a binge-watch experience: one webinar can naturally lead into the next, helping attendees keep learning without needing to start over or search for the next step.
Use one-click registration when you want the transition to feel as seamless as possible.
Note on conversion tracking
Only one conversion type can be tracked per webinar:
CTA-based (Call to action, Special offer, Thinkific offer), Contact form, or Next webinar.
Learn more about conversion tracking →
Understanding Conversion Tracking
Conversion tracking lets you measure the primary desired outcome of your webinar.
eWebinar supports one conversion type per webinar, with three options:
- CTA-based conversion (Call to action, Special offer, Thinkific offer)
- Contact form submissions
- Next webinar registrations
How it works
You can only enable one conversion type at a time.
1. CTA-based conversion (shared across multiple interactions)
Call to action, Special offer, and Thinkific offer all use the same underlying conversion system.
That means:
- You only need to enable conversion tracking once
- When you enable it on any one of these interactions, it is automatically active across all of them
- They all share the same tracking code
- They all contribute to the same conversion event
So if you:
- Enable conversion tracking on a Call to action
- Then later add a Special offer
→ Conversion tracking is already enabled there
→ No additional setup is required
These interactions are essentially different ways to present the same conversion action, not separate conversion types.
Important detail:
Conversion is not based on the click itself.
It is recorded when your tracking code fires on the destination (for example, a confirmation or thank-you page).
2. Contact form conversion
If you choose Contact form as your conversion type:
- Only contact form submissions are tracked
- CTA-based interactions are not included
The conversion happens directly within the webinar, when the form is submitted.
No external tracking code is required.
3. Next webinar conversion
If you choose Next webinar as your conversion type:
- Only registrations for the next webinar are tracked
- Other interactions are not included
What this means in practice
You are always tracking one primary outcome.
So the key decision is:
👉 What action defines success for this webinar?
- A purchase, signup, or key action → use CTA-based conversion
- A lead or follow-up request → use Contact form
- Progress through a series → use Next webinar
Best practice
Before building your webinar, decide:
👉 What is the one action that defines success?
Then:
- Choose the conversion type that matches that outcome
- Build your interactions around guiding attendees toward it
Learn more about conversion tracking →
Interactions to Share Something Valuable
Tip
What it is
A simple, non-interactive message used to highlight a key idea, insight, or reminder during the webinar.
What it’s best for
Reinforcing important takeaways
Emphasizing key points or best practices
Adding clarity or context without requiring action
Breaking up content with lightweight visual cues
How it works
When the interaction appears, attendees see a card with a short message.
Tips do not require any action from the attendee. They are purely informational and meant to support the content being presented.
Unlike most other interactions, Tips do not collect any data and are not tied to tracking or follow-up.
Key settings
This interaction does not have any unique settings beyond those shared across interactions.
Tips also do not include a property name, because they do not collect or store any data.
When to use vs. not use
Use it when:
You want to highlight an important idea without interrupting the flow
You want to reinforce something the presenter just said
You want to add helpful context or guidance
Do not use it when:
You want attendee input → use Poll or Question
You want to drive an action → use Call to action or Special offer
You want to share a resource link → use Link
Examples
Example 1 — Best practice reminder
Card title: Pro tip
Card description: Keep your follow-up process consistent to improve conversion rates
Example 2 — Reinforce a key concept
Card title: Remember
Card description: The goal isn’t just to present—it’s to create an experience
Example 3 — Process guidance
Card title: Tip
Card description: Start simple—focus on one or two key steps before adding complexity
Example 4 — Timing reminder
Card title: Tip
Card description: Follow up within 24 hours while interest is still high
Example 5 — Friction reduction
Card title: Keep it simple
Card description: The fewer steps in your process, the higher your conversion rate
Best practices
Keep Tips short and focused. They should feel like helpful nudges, not additional content blocks.
Use them sparingly—too many can distract from the main presentation instead of reinforcing it.
Use images when appropriate to help Tips stand out visually and break up longer stretches of content.
Link
What it is
A simple interaction that sends attendees to a URL without tracking it as a conversion event.
What it’s best for
Sharing helpful resources or supporting content
Linking to documentation, articles, or tools
Giving attendees optional next steps without pressure
How it works
When the interaction appears, attendees see a card with a button. When they click the button, they are taken to the URL you’ve configured.
Unlike Call to action or Special offer, this interaction does not track conversions. It is purely for navigation.
Key settings
This interaction does not have any unique settings beyond those shared across interactions.
When to use vs. not use
Use it when:
You want to share a resource or additional context
The action is optional or informational
You don’t need to track the outcome as a conversion
Do not use it when:
You want to track a meaningful action → use Call to action or Special offer
The link represents a key success outcome
You want to drive purchases or signups
Examples
Example 1 — Help article
Card title: Learn how this works
Card description: Read the step-by-step guide to set this up correctly
Button text: Read guide
Example 2 — Resource download
Card title: Get the checklist
Card description: Download the checklist to follow along
Button text: Download now
Example 3 — Documentation or reference
Card title: Explore the docs
Card description: Dive deeper into how this works
Button text: View docs
Example 4 — Apply what you just learned
Card title: Try it now
Card description: Go apply this step in your own account, then come back when you're done
Button text: Try it
Example 5 — Use a template or tool
Card title: Use this template
Card description: Start with this template to speed things up
Button text: Use template
Best practices
Use Link interactions to support your content—not replace it. They should feel optional and helpful, not required.
For workshop-style webinars, combine Link with Auto-pause video to create hands-on moments. Pause the video, send attendees to complete a step or try something, then have them return and continue.
Set expectations during your intro or housekeeping. Let attendees know they can pause the webinar at any time to explore resources and resume when they’re ready (you must enable the ability to pause under Settings).
Use links to reduce friction. Instead of asking attendees to remember something for later, give them a direct path to it in the moment.
Include the links you share during the webinar in your follow-up emails so attendees can easily access them later.
Avoid overusing links. Too many can distract from the main experience or pull attendees away for too long.
Important note
If the action you’re linking to represents a meaningful outcome (like a signup, purchase, or key product action), you should use Call to action or Special offer instead so it can be tracked.
Image overlay
What it is
An interaction that displays an image on top of the video for a set period of time.
What it’s best for
Highlighting something visually during the presentation
Displaying a badge, logo, screenshot, or graphic
Adding a visual callout instead of using an interaction card
Creating a clickable image that works like a simple link
Introducing moments of delight or humor to keep attendees engaged
How it works
When the interaction appears, the image is displayed directly over the video from the start time to the end time you choose.
You can position the image, adjust its size, add a background, choose an entrance animation, and optionally make it clickable by adding a URL.
If you add a URL, clicking the image sends attendees to that destination. This works like the Link interaction and does not track conversions.
Key settings specific to this interaction
Start at / End at → controls when the image appears and disappears
Image name → internal label only; attendees do not see it
Image size → adjusts how large the image appears over the video
Background → clear, white, or a custom color behind the image
Entrance animation → none, fade, bounce, or zoom
Effect → adds a ripple/glimmer effect to draw attention
URL → optional destination if the attendee clicks the image
When to use vs. not use
Use it when:
A visual cue would be more effective than a card
You want to call attention to something on screen
You want to show a logo, badge, diagram, or screenshot
You want a clickable visual alternative to a Link interaction
You want to add moments of humor, personality, or delight
Do not use it when:
You need to track a conversion → use Call to action or Special offer
You need text-heavy instructions → use Tip or another card-based interaction
Examples
Example 1 — White-labeled training experience
Image: Customer logo placed in the corner of the video
URL: None
→ Creates a branded, high-touch experience for enterprise training
Example 2 — Clickable product screenshot
Image: Screenshot of a feature or interface
URL: Link to that feature or tool
→ Lets attendees jump directly to what they just saw
Example 3 — Visual emphasis / missing slide content
Image: Key stat, diagram, or step overlay
URL: None
→ Reinforces or adds content without needing to re-record the video
Example 4 — Resource graphic
Image: “Download the worksheet” graphic
URL: Link to worksheet
→ Acts as a visual Link interaction
Example 5 — Delight / attention reset
Image: Animated GIF or light visual moment
URL: None
→ Re-engages attention and adds personality to the experience
Best practices
Use image overlays when the visual itself adds value. They should enhance the experience, not distract from it.
Use them to break up visual monotony and re-engage attention, especially during longer sections.
You can also use overlays to patch or enhance your content—for example, adding a missing visual, reinforcing a point, or emphasizing something without re-recording your video.
For enterprise or repeatable use cases, overlays can help create a white-labeled experience by adding logos or branding dynamically.
If you make the image clickable, treat it like a Link interaction: useful for navigation or resources, but not for conversion tracking.
Use animated GIFs sparingly. When used intentionally, they can add humor and reset attention—but overuse can become distracting.
Hotspot
What it is
An invisible clickable area placed on top of the video for a set period of time.
What it’s best for
Turning part of the video into a clickable link
Creating interactive moments directly inside the video
Letting attendees click on a specific object, slide element, or area
Making the webinar feel more exploratory and interactive
Adding playful or unexpected moments of engagement
How it works
When editing, you can see the hotspot area so you can position and resize it on the video.
After saving, the hotspot itself is invisible to attendees. They only see the video, but the area you defined becomes clickable during the time window you set.
If an attendee clicks the hotspot, they are taken to the URL you configured.
Like Image overlay and Link, this does not track conversions.
Key settings specific to this interaction
Start at / End at → controls when the hotspot is active
Hotspot name → internal label only; attendees do not see it
URL → destination attendees go to when they click the hotspot
Hotspot size and shape → manually resize the clickable area on the video
Hotspot corner radius → adjust corners; can make the hotspot rectangular, rounded, or circular
Glimmer → adds a subtle visual effect to draw attention
When to use vs. not use
Use it when:
You want attendees to click directly on something in the video
You want a more immersive interaction than a button or card
The video itself visually supports the action
You want to create a clickable slide element, object, or area
You want to add playful or delightful interaction moments
Do not use it when:
You need the clickable area to be obvious → use Image overlay or Link
You need conversion tracking → use Call to action or Special offer
The attendee would not know where or why to click
Examples
Example 1 — Click a slide element
Hotspot area: Button shown on the slide
URL: Related guide or resource
→ Presenter says, “Click the button on screen to open the guide.”
Example 2 — Product walkthrough
Hotspot area: Feature shown inside a UI
URL: That feature or tool
→ Lets attendees click directly into what’s being demonstrated
Example 3 — Resource access within the video
Hotspot area: Visual element on the slide (e.g., checklist, icon, or section)
URL: Supporting resource
→ Works as an embedded alternative to a Link interaction
Example 4 — Guided interaction moment
Hotspot area: Highlighted object or area on screen
URL: Related page or step
→ Presenter directs attention to a specific part of the video for interaction
Example 5 — Playful engagement
Hotspot area: Object, icon, or visual cue (e.g., “click the dog”)
URL: Bonus resource or hidden content
→ Adds a fun, memorable moment when clearly guided
Best practices
Use hotspots when the video itself supports the interaction. They work best when the clickable area is visually obvious or clearly explained.
If the hotspot is not immediately obvious, include clear instructions in your script (e.g., “Click the button on screen” or “Click the icon in the corner”).
Hotspots can be used to create a more interactive video experience, where attendees engage directly with the content rather than only using the interaction panel.
Use the glimmer effect to help draw attention when needed, but don’t rely on it alone—context and guidance matter more.
For more playful or exploratory use cases, make the interaction intentional and clear so attendees understand what to do and why.
Testimonial
What it is
An interaction that displays a customer quote or testimonial during the webinar, often with a name, title, and company.
What it’s best for
Adding social proof at key moments
Reinforcing credibility and trust
Supporting a claim with a real customer example
Highlighting outcomes, results, or experiences
How it works
When the interaction appears, it shows a testimonial card with the quote, attribution (name, title, company), and optional image.
You can optionally include:
A “Read more” link that takes attendees to a longer version of the testimonial (such as a case study or full quote)
A company link tied to the company name
This interaction is primarily for credibility and context. It does not track conversions.
Key settings specific to this interaction
Testimonial content → the quote shown on the card
Name / Title / Company → attribution fields
Image → optional profile or company image
Call to action link (“Read more”) → links to a longer testimonial, case study, or supporting page
Company link → optional link tied to the company name
Appear at, Pin above video, Make this interaction required, and Property name are shared across interactions.
When to use vs. not use
Use it when:
You want to reinforce a key claim with real-world validation
You’re transitioning into a CTA or offer
You want to build trust during a sales or onboarding webinar
Do not use it when:
The testimonial is long or complex → keep it short and scannable
You need to drive a primary action → use Call to action or Special offer
You don’t have credible attribution → anonymous testimonials are less effective
Examples
Example 1 — SaaS onboarding validation
Quote: “We reduced onboarding time by 40% after switching to this workflow.”
Name: Alex Chen
Title: Head of Customer Success
Company: GrowthStack
Read more link: Full case study
Example 2 — Real estate brokerage training
Quote: “Our agents finally follow a consistent process—and our listings improved immediately.”
Name: Maria Lopez
Title: Managing Broker
Company: Horizon Realty
Read more link: Agent success story
Example 3 — Product results
Quote: “This was the easiest implementation we’ve ever done.”
Name: Jordan Patel
Title: Operations Lead
Company: ClearOps
Example 4 — Lead generation webinar
Quote: “We doubled our demo bookings within two weeks of launching this.”
Name: Sam Rivera
Title: Marketing Director
Company: PipelinePro
Read more link: Customer story
Example 5 — Light supporting proof near CTA
Quote: “I wish we had started using this a year ago.”
Read more link: See how they got started
Best practice
Use the “Read more” link to expand on the testimonial without overcrowding the card. This keeps the on-screen experience simple while still giving interested attendees a path to deeper proof.
Be intentional about including the company link. Add it when it gives helpful context, such as when the company may be unfamiliar or relevant to the story. If the company is already widely known, the link may not add much value.
Place testimonials near key decision moments, especially before a CTA, to reinforce confidence at the right time.
Conversion alerts
What it is
A notification that appears during the webinar to show when other attendees have completed your webinar’s conversion event.
What it’s best for
Adding social proof during a sales or onboarding webinar
Showing that other attendees are taking action
Reinforcing momentum around your primary webinar goal
How it works
Conversion alerts are based on the conversion event you choose for the webinar. That conversion event might come from:
A Special offer
A Call to action
A Thinkific offer
A Contact form submission
A Next webinar registration
When someone completes that conversion event, their activity can appear as a small notification during the webinar.
For example, the alert might say:
Keenan from New York, US
Signed up for a subscription
The text you enter should describe the action someone completed.
Key settings specific to this interaction
Start at / End at → controls when alerts may appear during the webinar
URL linked to notification → makes the alert clickable
Display on → choose whether alerts appear at the top or bottom of the webinar
On mobile → choose whether to show or hide alerts on mobile
Show conversions from last X days → controls how recent conversions must be to appear
Some settings shared across interactions.
When to use vs. not use
Use it when:
Your webinar has a meaningful conversion event
You want to use real attendee activity as social proof
You have enough recent conversions to make the alert feel credible
Do not use it when:
You do not have conversion tracking set up
Your conversion volume is too low to show alerts naturally
Showing old conversions would undermine the purpose of the alert
Examples
Example 1 — SaaS signup
Alert text: Signed up for a free trial
→ Use when your conversion event is a trial signup from a Special offer
Example 2 — Demo booking
Alert text: Booked a demo
→ Use when your conversion event is a scheduled sales call
Example 3 — Product activation milestone
Alert text: Created their first project
→ Use when your conversion event is completing a key product setup step from a Call to action
Example 4 — Integration setup
Alert text: Connected their CRM
→ Use when your conversion event is successfully setting up an integration
Example 5 — Contact form submission
Alert text: Requested follow-up
→ Use when your conversion event is submitting the Contact form interaction
Example 6 — Webinar series progression
Alert text: Registered for the next webinar
→ Use when your conversion event is a Next webinar registration
Best practices
Choose when conversion alerts appear intentionally. They often work best after attendees have seen enough of the webinar to understand the value, or after you have presented the offer or primary CTA.
If you have enough conversion volume, you can use timing to reinforce momentum—for example, showing alerts after the offer is introduced so it feels like others are taking action at the same moment.
Set the conversion window to show enough recent activity that the alerts feel lively, but not so far back that they seem stale.
For example, showing conversions from the last 7 days works well only if you have steady conversion volume. If conversions happen less often, choose a longer window—but avoid making the activity feel misleading or outdated.
→ Learn more about conversion tracking
Three Interactions that Serve a Special Purpose
Agenda item (Anchor)
What it is
An interaction used to define sections of your webinar and build a navigable agenda for attendees.
What it’s best for
Structuring your webinar into clear sections or chapters
Helping attendees understand what’s coming next
Allowing attendees to navigate between parts of the webinar
Making replays easier to browse and revisit
Reinforcing the flow of your presentation
How it works
You place Agenda item (Anchor) interactions throughout your webinar to mark the beginning of each section.
These anchors appear in the webinar agenda, which attendees can open at any time to:
See the full structure of the webinar
Jump between sections
You can also choose to automatically open the agenda at specific moments, such as at the beginning of the webinar or during transitions.
You can open the agenda even when you are not marking a new section. For example, during your intro, you might say:
“Here’s what we’ll cover today. You can use the agenda to jump to the sections most relevant to you.”
…and trigger the agenda to open so attendees can see the full outline.
Key settings specific to this interaction
Anchor name → the name of the agenda item attendees see in the agenda
Include as agenda item → adds this anchor as a visible item in the webinar agenda
Automatically open agenda at this moment → opens the agenda panel at a specific time
Only show agenda item in replays → shows the agenda item only when someone watches a replay
Appear at, Pin above video, and Make this interaction required are shared across interactions.
When to use vs. not use
Use it when:
You want to structure your webinar into clear sections
You want attendees to be able to navigate your content
You want to reinforce transitions between topics
You want replay viewers to quickly find the sections most relevant to them
Do not use it when:
You want attendees to watch the content in order and not skip around
Your content is not clearly structured into sections
Examples
Example 1 — Opening agenda overview
Anchor name: Introduction
→ Opens the agenda during the intro so attendees can see what will be covered.
Example 2 — Core section marker
Anchor name: Part 3: Understanding your purpose
→ Marks the beginning of a main section so attendees can navigate back to it later.
Example 3 — Skipping familiar content
Anchor name: Getting started
→ During this section, the presenter opens the agenda and says something like:
“If you already know this part, feel free to skip ahead using the agenda.”
→ The anchor marks the current section, but the agenda enables skipping forward.
Example 4 — Replay navigation
Anchor names: Section titles (multiple anchors used)
→ Agenda items are set to appear only in replays, allowing viewers to jump between sections instead of scrubbing through the video.
Best practices
Use agenda items when your webinar has a clear structure. A small number of well-defined sections is more useful than many granular ones.
Open the agenda intentionally during your script. For example, introduce it early and explain how attendees can use it to navigate or revisit sections.
If part of your audience may already know certain content, open the agenda at that moment and explicitly tell them they can skip ahead.
For replay optimization, consider using agenda items as a navigation tool. In most cases, you should either:
Show all agenda items during replays only, or
Show them throughout the webinar
Avoid mixing both approaches, as it can create an inconsistent experience.
Use agenda items to make your webinar more reusable. When structured well, they turn your webinar into a resource that attendees can return to and navigate easily.
How this relates to Auto-pause video (Anchor)
Auto-pause and Agenda item are the same underlying interaction with different settings.
Agenda item → structures the webinar and enables navigation
Auto-pause → prompts action by pausing the video
The name shown in the editor changes based on how the interaction is configured.
Auto-pause video (Anchor)
What it is
An interaction used to pause the video at a specific moment to prompt action.
What it’s best for
Giving attendees time to complete a step
Prompting attendees to take a specific action before continuing
Turning passive viewing into active participation
Drawing attention to an interaction you want attendees to respond to
Creating an intentional break before moving onHow it works
When the interaction is triggered, the video automatically pauses.
You define:
How long the video should remain paused
What message is shown during the pause
A countdown timer runs during the pause (unless the attendee resumes early), and the video will automatically continue when time expires.
This creates a structured moment for attendees to:
Complete a specific action
Respond to an interaction
Prepare for the next section
Key settings specific to this interaction
Automatically pause video at this moment → enables the pause
Pause video for up to → sets how long the video will remain paused before automatically resuming
Pause message → message shown during the pause, guiding the attendee on what to do
Appear at, Pin above video, and Make this interaction required are shared across interactions.
When to use vs. not use
Use it when:
You want attendees to take action before moving on
You’re guiding users through a step-by-step process
You want attendees to respond to an interaction (e.g., poll, question)
You want to emphasize a moment that requires attention or participation
Do not use it when:
The pause would interrupt flow unnecessarily
You don’t expect attendees to take action
You want to structure content → use Agenda item (Anchor)
Examples
Example 1 — Complete a step
Anchor name: Try it now
Pause duration: 2 minutes
Pause message:
Go complete this step in your account, then click play to continue.
Example 2 — Respond to an interaction
Anchor name: Quick question
Pause duration: 1 minute
Pause message:
Take a moment to answer the question, then click play to continue.
Example 3 — Follow-along exercise
Anchor name: Apply this
Pause duration: 3 minutes
Pause message:
Apply what you just learned, then come back and continue.
Example 4 — Intentional break (longer session)
Anchor name: Take a short break
Pause duration: 10 minutes
Pause message:
Take a short break and come back when you're ready to continue.
Best practices
Keep pause durations as short as possible. Short pauses create a sense of immediacy and keep attendees engaged, while longer pauses increase the risk that attendees leave and don’t return.
Use auto-pause to drive action, not just to pause the video. The pause should always have a clear purpose.
Use the pause message to clearly guide the attendee:
Tell them exactly what to do
Keep instructions concise
Let them know to click play when they’re ready
You can also use auto-pause to increase interaction response rates. For example, pause the video after a poll or question and tell attendees you want them to take a moment to answer it before continuing.
How this relates to Agenda item (Anchor)
Auto-pause and Agenda item are the same underlying interaction with different settings.
Agenda item → structures the webinar and enables navigation
Auto-pause → prompts action by pausing the video
The name shown in the editor changes based on how the interaction is configured.
In-video registration
What it is
An interaction that surfaces a registration form directly inside the video when eWebinar does not yet know who the viewer is.
What it’s best for
Capturing registrant information in ungated viewing experiences
Registering viewers who enter through ungated links
Registering viewers who watch through the embedded player widget
How it works
In-video registration only appears when the viewer is not already identified.
That means you can safely add it to a webinar without affecting traditional gated registration flows. If someone already registered before entering the webinar, they will not see this form.
It only appears in ungated viewing experiences, including:
Ungated on-demand webinar links
Ungated replay links
The embedded player widget
You can choose when the form appears:
Before the webinar starts (to require registration before watching)
During the webinar (to allow viewers to watch first, then register after seeing value)
You can also choose whether registration is required or optional, and whether to show name and email only or the full registration form.
Key settings specific to this interaction
Surface registration form → choose whether the form appears before watching or at a specific time
Show registration form in → ungated on-demand webinars, ungated replays, or both
Form title → heading shown above the form
Form fields → name and email only, or full registration form
Make registration → required or optional
Button text / button color → customize the submit button
Best practices
Best practices for in-video registration depend on your goals—especially whether you want to require registration upfront or allow viewers to watch before registering.
For detailed guidance on when and how to use in-video registration effectively, see the resources below:
Best practices for In-video registration →
Promoting & Distributing Your Webinar → (Recommended for strategy and real-world use cases)
Integration-Related Interactions
Thinkific offer
What it is
A Thinkific-specific version of Special offer for promoting a Thinkific course or product during a webinar.
What it’s best for
Selling a Thinkific course or product
Presenting a course offer inside a webinar
Syncing course content from Thinkific into the interaction card
Use this interaction only if you are using Thinkific. Otherwise, use Special offer.
How it works
Thinkific offer works the same way as Special offer, with a few Thinkific-specific options.
Before using it, you must connect your eWebinar account to Thinkific. Once connected, you can select the Thinkific product you want to promote and enter the URL attendees should go to when they click the button.
You can also choose whether to sync content from Thinkific. When syncing is enabled, the interaction can pull in course details such as the course name, price, description, and image from Thinkific.
Like Special offer, this interaction can be used as part of a conversion tracking setup. The conversion is not the click itself—it is recorded when tracking code fires after the attendee completes the intended action, such as purchasing the course.
Key settings specific to this interaction
Thinkific product → choose the Thinkific product you want to promote
Sync content → automatically pulls course information from Thinkific into the card
Button URL → the destination attendees go to when they click the button
Some settings shared across interactions.
When to use vs. not use
Use it when:
You use Thinkific
You want to promote a Thinkific course or product
You want to sync course details into the interaction card
Do not use it when:
You are not using Thinkific → use Special offer
You just want to share a simple link without tracking → use Link interaction
Examples
Example 1 — Sell a Thinkific course
Card title: Enroll in the full course
Card description: Get complete access to the lessons, templates, and resources.
Button text: Enroll now
→ Conversion is tracked after the course purchase is completed.
Example 2 — Promote a paid certification
Card title: Join the certification program
Card description: Complete the full training and earn your certification.
Button text: Join program
→ Conversion is tracked after enrollment or purchase.
Example 3 — Upgrade from free lesson to paid course
Card title: Continue with the full course
Card description: Unlock the remaining modules and go deeper with step-by-step training.
Button text: Continue learning
→ Conversion is tracked after the paid course enrollment is completed.
Note on conversion tracking
Only one conversion type can be tracked per webinar: CTA-based (Call to action, Special offer, Thinkific offer), Contact form, or Next webinar.
→ Learn more about conversion tracking
Collect tips with Ko-fi
What it is
An integration-based interaction that lets attendees tip or donate through Ko-fi directly from the webinar.
What it’s best for
Accepting optional tips or donations
Supporting creators, educators, or community-led webinars
Letting attendees contribute financially without requiring a purchase
How it works
After setting up a Ko-fi account, you enter your Ko-fi username in eWebinar.
The interaction card automatically renders your Ko-fi tipping widget based on how your Ko-fi page is configured.
Attendees can then submit a one-time or recurring contribution through Ko-fi.
Key settings specific to this interaction
Your Ko-fi username → connects the interaction to your Ko-fi tipping page
Some settings shared across interactions.
When to use vs. not use
Use it when:
You already use Ko-fi
Your webinar is free and you want to accept optional support
You are running community, creator, education, or nonprofit-style content
Do not use it when:
You are selling a product or course → use Special offer or Thinkific offer
You want to track a conversion event
You need a general payment or checkout flow
Examples
Example 1 — Creator webinar
Ko-fi page: Creator tip jar
Use case: Attendees can support the creator after a free training.
Example 2 — Community education
Ko-fi page: Donation page
Use case: Attendees can contribute to support future free sessions.
Example 3 — Free workshop
Ko-fi page: Coffee / tip page
Use case: Attendees can leave an optional thank-you tip after getting value from the session.
Best practice
Use this only when tipping or donations are a natural fit for your audience. For most business, onboarding, or sales webinars, a standard CTA, Special offer, or Link interaction will be more appropriate.
Product Hunt badge
What it is
An integration-based interaction that displays a Product Hunt badge/card inside your webinar.
What it’s best for
Promoting a Product Hunt launch
Sending attendees to your Product Hunt page
Highlighting Product Hunt traction or social proof
How it works
First, connect your Product Hunt account. Then enter the Product Hunt link slug for the product you want to feature.
The interaction pulls in product details from Product Hunt, such as the product name and description, and displays them in the webinar with a button attendees can click.
Key settings specific to this interaction
Product Hunt link → the final part of the Product Hunt URL used to identify the product
When to use vs. not use
Use it when:
You are launching on Product Hunt
You want attendees to support your launch
Your Product Hunt page adds credibility or social proof
Do not use it when:
You are not actively using Product Hunt
You just need a general link → use Link
You want conversion tracking → use Call to action or Special offer
Examples
Example 1 — Product launch
Card title: Featured on Product Hunt
Card description: Check out our launch and support us on Product Hunt.
Button text: Come support us
Example 2 — Social proof
Card title: See us on Product Hunt
Card description: Read what the Product Hunt community is saying about us.
Button text: View launch
Example 3 — Founder comment flow
Card title: Learn more about the product
Card description: Get the full overview, then visit our Product Hunt page to support the launch.
Button text: Visit Product Hunt
Best practice
Use this only when Product Hunt is part of your launch or credibility strategy. For most webinars, a standard Link interaction is simpler and more flexible.