How do I pre-populate a registration form using URL parameters?

Pre-populating your registration form allows you to pass information about a known contact directly into your eWebinar landing page or any page that contains an eWebinar registration widget. This reduces friction and makes it faster for people to register.

How it works

You can add URL parameters to your webinar landing page link (or to any page where an eWebinar registration widget is embedded) to automatically fill in the form fields when someone clicks it.

For example, you can add parameters like these to the end of your landing page link:

?name=Jane%20Doe&email=jane@example.com&session=ondemand&showform=1

Click this example link to see how it works:

https://ilove.ewebinar.com/webinar/promoting-and-distributing-an-ewebinar-24108?name=Jane%20Doe&email=jane@example.com&session=ondemand&showform=1

Required fields

You must include the contact's name and email in your parameters, since they are required for registration.

Name field(s)

Registration forms may use one or two fields for the contact's name, so make sure the URL parameters you use match your form.

If your form uses one field (Name):

• name=Jane%20Doe

If your form uses two fields (First name and Last name):

• firstName=Jane

• lastName=Doe

Email field

• email=jane@example.com

Note that properties are case-sensitive.

How to build your URL

1. Start with your webinar landing page link (or a link to a page with an embedded form)

2. Add a question mark (?) to begin parameters

3. Add your fields using this format:

   • field=value

4. Separate multiple parameters with an ampersand (&)

5. Add a space within a parameter with %20

Example:

?name=Jane%20Doe&email=jane@example.com

Optional parameters

Automatically open the registration form

On standard eWebinar landing pages, you can automatically open the registration form by adding:

showform=1

Pre-select a session

You can pre-select a session in the dropdown. In this example, "Watch now on demand" would be pre-selected:

session=ondemand

If you would like to learn about the most common fields used for pre-populating registration forms, including your options for pre-populating the sessions drop-down, read this article.

NOTE: Consent checkboxes may not be pre-selected. Registrants must check it themselves.

Pre-populate hidden fields

We support Hidden fields in our registrations forms, so you can pass data through in the URL without registrants being able to see or change it.

This is useful if you want to associate the registrant with an existing record in your system.

For example, you might pass a proprietary ID from your CRM in the URL to a hidden field in the form. When the attendee registers, that ID is stored alongside their registrant data in eWebinar. When the data is sent back to your system (via integrations or exports), you can use that same ID to match the attendee to their existing record.

Properties built-in to the registration form

There are a few properties that are built in, but which you can use to pre-populate your registration form in via the mechanism above.  They are: