Learn how to turn your webinar into an engaging, interactive experience using eWebinar’s interaction tools. This training covers how to think about interactivity, how to choose the right interactions, and how to design an experience that keeps attendees engaged from start to finish.
Once your webinar is recorded, the next step is making it interactive.
This isn’t about adding a few interactions. It’s about designing an experience that:
- Encourages participation
- Reinforces key moments
- Guides attendees toward the outcome you want
Interactivity in eWebinar comes from a combination of:
Preset interactions (polls, questions, CTAs, etc.)
Self-directed controls (pause, playback speed, navigation, etc.)
Live chat (optional, but powerful)
If you use chat, it does not need to be truly “live.” You can respond later by email or asynchronously and still create a high-touch, responsive experience for attendees.
To learn how to do this, watch the training below or keep reading.
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Understand how interactivity works
Before choosing interactions, it helps to understand how interactivity works in eWebinar.
There are different types of interactivity that work together to shape the experience, including preset interactions, chat, and attendee-controlled settings.
Learn more in Understanding Interactivity in eWebinar →
Choose and plan your interactions
Once you understand the system, the next step is deciding what to add to your webinar.
Start by considering your use case, then answer two key questions:
What do I want to know from my attendees?
What do I want people to do?
These questions help you define:
The interactions you’ll use to gather insight (polls, questions, feedback)
The actions you want to drive (CTAs, offers, next steps)
This is also where you think about your primary CTA—the main action that defines success—and how you’ll guide attendees toward it. In many cases, this is tied to conversion tracking.
From there, you can place your core interactions at the right moments in your webinar.
Learn more in How to Plan Interactions for Your eWebinar →
Explore interaction types
eWebinar includes a wide range of interactions you can use to engage attendees, collect input, and drive action.
These include:
Polls, Questions, and Quizzes
Calls to action and Special offers
Feedback, Contact form, and Next webinar
Tips, Links, Image overlays, Hotspots, and more
Each interaction has a specific purpose, along with examples and guidance on when to use it.
See the full list in the Interactions Feature Guide →
How to think about making your webinar interactive
High-performing webinars don’t rely on a single interaction or moment.
They are designed as an experience.
Use a mix of interaction types
Place them at meaningful moments
Tie each interaction to a clear purpose
Even a few well-placed interactions can completely change the experience.
What to do next
If you’re not sure where to start:
1. Pick a webinar and consider its use case
2. Answer two questions:
What do I want to know from attendees?
What do I want people to do?
3. Add those core interactions to your webinar first
4. Then fill in the gaps by adding interactions that keep people engaged and watching longer.
For a more detailed, step-by-step approach to planning, adding, and refining your interactions, see How to Plan Interactions for Your eWebinar.