What each analytics section shows

The Analytics tab is split into six sections: Summary, Webinar completion & conversion funnel, Activity schedule, Attendance, Engagement, and Interactions. Here's what each one is for.

The Analytics tab of each webinar is split into six sections. They always appear in the same order so you can scan the whole picture top-to-bottom, and you can pick which sections to include when you share analytics externally.

The section names below match the exact labels used in the app.

1. Summary

The headline block at the top of the page. It has three parts:

  • Time saved — in the top-right corner, a running total of the time you would have spent running this webinar live vs running it automated.
  • Narrative summary paragraph — a plain-English recap you can copy-paste and send to a stakeholder ("From <date range>, your webinar <name> had <N> visitors, resulting in <N> registrants…").
  • Metrics tile — eight headline KPIs shown at a glance: Sessions, Visitors, Registration rate, Attendance (join) rate, Engagement rate, Average watched, Completion rate, Conversion rate.

This section is always included when you share the page — you can turn off any of the others, but Summary stays on.

2. Webinar completion & conversion funnel

A four-stage funnel visualizing how registrants flow through sessions. The four stages are the four session types your webinar supports:

  1. Scheduled registrants (picked a specific time slot)
  2. On-demand registrants (watched immediately)
  3. Just-in-time registrants (joined a session already underway)
  4. Replay registrants (watched after their original session ended)

Hover any stage to see the count and percentage dropping off between stages. Completion and conversion rates have help popups in-app that define the exact formulas — see KPI glossary for the full list.

With Universal Dashboard enabled: the numbers above the funnel represent unique registrants, while the numbers within the funnel are counted per session, segmented by session type — so the two layers can look different even though they're based on the same data. See How multi-session registrants are counted.

3. Activity schedule

A heatmap-style chart of registrants and attendees over time. Zoom in or out with the slider:

  • Hour — fine-grained for launch day or an active campaign.
  • Day — the default for short-term diagnostics.
  • Week — medium-term trend (useful for a steady-state funnel).
  • Month — quarterly reviews.

Forward-looking bars show people who have already registered for upcoming sessions, so this is also a capacity planner — if Tuesday at 11am has 200 registrants and your target attendance rate is 40%, you're planning for an 80-person session.

4. Attendance, watch time & completion

A four-column breakdown — one column per session type: Scheduled, On-demand, Just-in-time, Replay. Each column has the same set of per-session-type stats so you can compare apples to apples:

  • Attendance rate (attendees ÷ registrants for that session type).
  • Average watch time.
  • Stayed to end / Left early / Did not attend.
  • Completion rate (hit the completion requirements you set on the Settings tab).

This is the place to go when you want to know whether your live-time slots are outperforming your on-demand flow, or vice versa.

5. Engagement

A chart pinned to your webinar's video timeline. Four togglable series:

  • Attendees — how many people were watching at each moment.
  • Chats — how many chat messages were sent at each moment.
  • Actions — how many interaction actions (poll votes, button clicks, form submits) were taken at each moment.
  • Likes — how many "heart" reactions were sent at each moment.

Scrub the timeline below the chart to match spikes and dips to specific moments in your video. A drop-off at 8:42 is often evidence of a slow section; a spike in chats at 12:10 means that's where your audience has questions.

6. Interactions

A list of every interaction on the webinar's timeline with its response rate and aggregate answers. For polls, quizzes, and ratings, you'll see the distribution of responses; for CTAs and offers, you'll see click-through counts; for conditional-display interactions, the response rate is calculated against the subset of attendees who saw the interaction, not everyone.

Open the Registrants modal from any interaction row to see the individual attendees who responded.