eWebinar lets you send different follow-up emails depending on what each registrant did during or after the session. You set the target cohort when creating a follow-up email, only registrants who match will receive it.
Available cohorts
When you add or edit a follow-up email (on the Notifications tab → Follow-up), you choose from six "Send to" options:
| Option | Who receives it |
|---|---|
| To all registrants of a webinar session | Everyone registered for a live/just-in-time/on-demand session, regardless of attendance. |
| To registrants who attended some of the webinar | Only registrants who joined and watched any portion of the session. |
| To registrants who did not attend the webinar | Only registrants who never joined their session. |
| To all registrants of a replay | Everyone registered for a replay session. |
| To registrants of a replay who watched some of the webinar | Only replay registrants who actually watched. |
| To registrants of a replay who did not watch the webinar | Only replay registrants who never started watching. |
There is no built-in filter for converted vs. didn't convert, watched more than X%, or registered but hasn't watched a replay yet. These are not available as Send-to options. For conversion-based follow-up logic, use your CRM or Zapier integration to act on the conversion event data eWebinar sends.
Setting up a cohort-specific follow-up
- Go to the Notifications tab and open the Follow-up section.
- Click Add a follow-up email (or duplicate an existing one).
- In the Send to dropdown, pick the target cohort.
- Write the email content appropriate for that cohort.
- Set the timing (e.g. 1 hour after the webinar ends).
- Save.
You can have multiple follow-up emails, each targeting a different cohort (or the same cohort) and sent at different times. A registrant only receives emails for the cohort they match, a no-show won't get the "thanks for attending" email.
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