2026 edition
PropTech Map for Residential Resales
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CRM & Lead Generation
87 companiesWhere leads land and get worked
CRM platforms 31
Lead generation & referrals 25
Lead response & AI assistants 17
Prospecting data & dialers 14
Websites, Search & Portals
47 companiesThe consumer-facing front door
Agent & brokerage websites / IDX 32
Home search portals & client apps 15
Listing Marketing & Media
90 companiesMaking listings and agents look good
Photo, video, 3D tours & virtual staging 46
Email, social & content marketing 32
Presentations, CMAs & print 12
Showings, Open Houses & Access
16 companiesGetting buyers through the door
Showing & open house software 9
Lockboxes, access & agent safety 7
Transaction & Forms
35 companiesFrom offer to close
Transaction management, forms & e-signature 22
Offers, net sheets & earnest money 13
Brokerage Operations
40 companiesRunning the business behind the agents
Brokerage, team & recruiting operations 29
Commissions, accounting & back office 11
Training & Education
7 companiesLicensing, CE and skills
Data, Valuation & Analytics
20 companiesNumbers agents and brokers run on
Property & market data 16
Valuation & deal analysis 4
MLS & Association Technology
27 companiesThe plumbing of listing data
MLS & association software 18
Data distribution & APIs 9
Homeowner Engagement
11 companiesStaying in touch after closing
How companies make the map
- Software first. The company sells software (SaaS, app, platform, data product) as its main offering. Brokerages, teams, coaches, photographers' studios and agencies are out, even if they build tech for themselves. The one exception is the optional Adjacent list of proptech investors and accelerators, which back these companies rather than sell software.
- Sells to the sell side. The main buyer is a residential real estate agent, team, brokerage, MLS or Realtor association. MLSs and associations themselves are organizations, not vendors, so they are not on the map; MLS software is. Rental and property management software belongs on a different map.
- US or Canada. Headquartered there, or headquartered elsewhere with at least one verifiable US or Canadian client.
- Still operating. Every company is confirmed alive before it goes on, and re-checked before each edition. Acquired products stay on the map under their own brand with the parent noted. Sunset products come off.
- Real estate specific. Horizontal tools (generic CRM, e-signature, design) are out unless they sell a real estate specific product.
- One company, one place. Each company gets exactly one category and one subcategory, chosen from what its homepage leads with, not from its full feature list.
- Not an endorsement. Being listed means we found the company and it meets the rules. It says nothing about quality, size or whether anyone should buy it.
Missing a company, or placed in the wrong box? Email hello@ewebinar.com with the company name, its website and the category you think fits. Requests are reviewed and the map is updated on a rolling basis.
The PropTech Map is made by eWebinar. Proptech companies use eWebinar to demo, onboard and train the agents they serve with automated webinars. See how