Write for us at eWebinar!

Our Guest Blog Guidelines

Thank you for your interest in guest blogging for eWebinar!

A bit about our blog and guest posts

We are a young, bootstrapped startup with a small team in the process of building our domain authority on the topic of webinars. As such, what we write about on our blog almost exclusively speaks about our product, webinar automation, and/or webinar best practices. For now, we are looking for the same from our guest posts.

Guest posts on eWebinar should:

Fill a content gap in our overall SEO strategy. In most cases, we will provide the guest post topic. If you have a topic that you'd like to suggest, please specify the keyword it's targeting and how much search volume it gets (US traffic).
Not be too basic. Posts should speak to informed business professionals. For example, there is no need to explain what a webinar is.
Be original and well-informed. We like compelling arguments backed by experience or data.

Here are good examples of guest blog posts and their performance in organic search at time of writing:

Guest Blog Post	Keywords	Search Volume*	Average SERP*
Zoom Meetings Limitations: What They Are + How to Work Around Them	Zoom meeting limitations Zoom limitations	800	5
7 Must-Have Descript Integrations	Descript integrations	480	7
7 Effective Webinar Email Sequences with Iconic Examples	Webinar email sequence Webinar follow up email sequence Best webinar follow emails	60	7

* In the US

Occasionally, we trade guest posts with partners for cross-marketing purposes, like this one:

5 Ways an Automated Webinar Can Help Sell Your Business

In these instances, we are not concerned about whether or not the post is SEO-optimized, since the point is to distribute the posts to each other's audiences via newsletter, social media, or some other channel.

In short, though we are open to ideas, guest posts must be related to our product or to webinars in some way.

A note about the links in your guest post

You may include do-follow links to relevant content on other sites in your guest post, including to your own site and partner sites. However, the sites to which you link must be legitimate, non-scammy sites that have a DR of 50 or above in Ahrefs or 30 or above in Semrush.

You should also include internal links to other content on the eWebinar blog.

You may not include an excessive number of links in an article. A good rule of thumb is 2-3 external links per post (typically one back to your own site and two to relevant partner sites). 1-2 internal links is ideal. Please include all links you wish to include in your first draft.

Links must be relevant and add value to our readers.

The process of submitting a guest post

Below is the general process for submitting a guest post to eWebinar. Either party can choose to amicably part ways with the other at any point. Keep in mind, we reserve the right to not publish your guest post, even after it has been written. (We obviously try to avoid this.)

STEPS FOR YOU	STEPS FOR US	NOTES	TYPICAL TIMEFRAME
1. You contact us about writing for our blog, including submitting writing samples and agreeing to our guest post guidelines.	We send you up to three options of keywords/topics to write about that fill content gaps in our SEO strategy.	You are also welcome to do some research and propose ideas for apparent gaps you see in our content strategy.	1 - 2 email exchanges
2. You choose one of the options and pitch us an idea or two for the title and content of your post.	We agree on a title/topic that works for both of us and that meets our guidelines for guest posts.	We also agree on a general timeline for the post to be written and published.	1 - 2 email exchanges
2. You send us an outline of your post (as a Google Doc).	We give you feedback so you can finalize the outline.	We may ask you to resubmit your outline to us after incorporating our feedback for final approval, just to make sure we're on the same page.	1 - 2 email exchanges
3. You submit a draft of your post (as a Google Doc). It contains all links, images, and any other media you'd like to include.	We give you feedback. Feedback can range from high-level suggestions to specific changes, including suggested edits.*	At this point, we will let you know if there is any chance your post will be declined, so you can decide if you wish to continue.	Within 2 - 8 weeks (whatever was agreed upon)
4. You submit a final draft with changes based on our feedback.	We approve the post, make final copy edits to it, and share it with you for your final approval before publication. OR We decline the post and part ways. (This is something we really try to avoid.)	In rare cases, we will ask for a second round of feedback if the post is still not where it needs to be, though if that is the case, we will generally decline the post at this point to not waste your time.	Within 1 - 2 weeks
5. You approve the final draft for publication.	We publish the post and share the link with you.	We may need to delay the publication of your post to fit into our overall publication calendar. We will give you an estimated timeframe.	Per our publishing calendar, usually within a month.

* We use Clearscope to optimize the language in our posts in order to increase their likelihood of ranking in search. Often, we will suggest the use of specific keywords or phrases for this reason.

Other things to consider when writing for us

Read our blog. Develop a sense of what we publish and our tone of voice.
The point of guest posting is to educate our readers on a topic that helps them out. Your article must add value.
Work on the main message in the introductory paragraph. Your first paragraph should make the point of the blog clear and hook the reader.
Be prescriptive. Don’t just tell readers to do something. Explain how.
Tell a story. Make it personal. Share things you have seen, the lessons you’ve learned, problems you’ve solved, etc.
Make it concrete. Give examples, details, metrics. Tell and show. Make it real. Deliver ‘aha’ moments for readers who may be scratching their heads.
Give credit. Check your facts and quotations. Cite your sources. No fake news!
Be passionate.

Having read our guest blogging guidelines, if you'd like to write for us, email our Marketing Director, Emily Davis, at emily (at) ewebinar.com to begin the process. When you do, please include links to your blog or articles you've written as writing samples.

We look forward to hearing from you!